Top CRMs For Universities: What To Consider

Educational institutions are huge organisations. Many use numerous systems to handle daily tasks. According to a study by SemWorks, about 35 different systems are being used that can manage tasks like enrolment, recruitment, and job placement.

Managing all these tasks manually across multiple platforms is however very challenging.

The Solution?
A comprehensive CRM system.

What Is CRM (Customer Relationship Management)?

CRM is a software that gathers and analyses data about clients/students etc. CRM systems are meant to make communication easier in the external and internal components of the university. All data in the CRM is accessible across all departments – so anyone can view information about the system. In theory, it helps to increase student engagement without additional tasks.

Like many advanced tools, CRM systems will also integrate with other software that is already in place. The ultimate goal is to make the daily tasks more efficient. Let’s look at some of the best CRM for universities. 

5 Best CRMs for Universities

If you have planned to get a CRM, picking the right one can be hard. Let’s look at some of the best ones and their top benefits. 

Element 451

Element 451 is another student CRM platform that has a strong database system. It aims to improve the enrolment process and make it more efficient. We all know that the expectations of students are getting higher – they look for personalised features. 

This platform uses AI-powered marketing campaigns that will save time and impress your students! It handles all tasks of enrolment from the top to the bottom. 

Slate CRM

It’s another CRM specifically developed for enrolment processes. It is connected to popular higher education applications like PeopleSoft and PowerCampus. Furthermore, it comes with ultra-modern management systems such as communication tools and payment features within one platform. The first package begins at $30k annually. 

Salesforce Education Cloud

Salesforce will provide you with extensive information about each student – in one place. It extends overall systems from enrolment in the university to their alumni magnet. It allows for online learning and tracking the progress of all enrolled students. You get real-time updates on the performance. Salesforce has conversational chatbots that can assist students in their inquiries related to education. It has a 30-day free trial!

Blackbaud CRM

Blackbaud is helping non-profit healthcare and higher education institutions achieve their goals. It covers three major domains – student lifecycle management, accurate data analysis, and marketing tactics. All the resources provided will resonate with student profiles because of their custom-built delivery. It has a user-friendly interface that makes it convenient for both sprites. However, this platform might be a bit complex to use. 

HubSpot

The most commonly used CRM is HubSpot, which creates personalised connections with students to speed up the enrolment process. It has an array of powerful features that position it as the leading CRM for universities.

You can launch marketing campaigns with it and even connect it to Google ads. It collects all leads and synchronises them with the data. You will get extensive customisation features that allow you to cover 1000+ integrations. It has a feature-rich rich-free plan that can bring benefits to your institution.

If you’re looking for one platform to replace them all – this is it. You can integrate it with all the software you already run and help your team by giving them one simple central dashboard to manage and measure everything about your University.

If you want to stay ahead in the competitive market, having a CRM is a must. Students look for personalised features – and CRMs for universities can fulfil this need. Do you want to understand how HubSpot can help your University manage its processes?

Book a Free Demo with our CRM Specialist Ale here