How to Develop a Marketing Strategy That Reaches Your Goals

There’s an infinite amount of marketing strategies you can use to reach your goals – this is what make it hard to pick. What makes it even harder is that every marketing strategy works. But it only works if it’s the right strategy for your type of business, for your business stage, and you have the resources to make it happen properly.

If these 3 things are aligned, any strategy will work.
So before you pick your strategy, make sure that you understand which marketing strategies will fit your goal. Here are some examples to help you.

Growth

If you’re an aesthetic clinic looking to get more walk-in traffic in a very competitive landscape, so that you can grow and expand your business, chances are you’re going to need an aggressive strategy. Probably a social media advertising strategy will suit you best. You want to catch local clients, who would find it easy to pick you because you’re close. You also want to create the right offers to get people through the door and then upsell them. Furthermore, you also want to make sure that you have enough budget to reach the number of people you want to attract. You also need funds for artwork, landing pages and available team members to follow up requests within minutes.

Visibility

If you’re a new business selling B2B services looking to establish yourself in an exciting industry, you’ll need to be visible. Very often, B2B services are best sold through LinkedIn and Google visibility. Most likely, the most effective strategy here is going to be publishing high-quality content on your website and sharing it organically through LinkedIn. If you correctly SEO your website, in the long run, you will see your website gain organic visibility in Google. In the short run, you will get some leads from LinkedIn. You can of course boost and speed up your results with Google Ads and LinkedIn Ads, however this entirely depends upon your budget. Often finding an investor to fund you and investing in marketing is the best way to get a good foothold of the market. Doing it the slow way will work, but it will take a few years.

Product Launch

Launching a product is probably one of the most demanding and yet exciting things you can do in your business and marketing. A marketing strategy that is effective at launching a product is one that requires a lot of energy and resources in a shirt amount of time. The goal is to get as many eyeballs as possible on your product when you finally launch it. Before that, the target is to tease and make people interested and curious about what’s coming.

A product launch requires available liquid funds, you’ll need to blanket market using social and Google Ads where applicable. You need to go for a visibility sprint and then inject some urgency for people to buy right away. For example, if you’re selling software, you want to tease people with the new tools and how they change your target audience’s life. Then you organise a free webinar, give away free demos and also discount codes. You then want to put your one-tin short term offer out and make sure your audience sees it many times and has as many opportunities to buy as possible in a short period of time. This can include sending follow-up emails and using retargeting ads to remind them the offer is expiring.

Each of these strategies will help you achieve a specific goal. Businesses can and should use more than one strategy concurrently, but it can be difficult to decide which.
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