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Landmark Merger for Branding & Tech in Saudi Arabia

ANCHOVY/9H Capital and Tala Saleh (Founder of The Studio Upstairs) Announce Joint Venture in Saudi Arabia, Creating Tayb Creative Digital LLC (شركة طيب الإبداع الرقمي للخدمات التجارية) – A New Company with Local Expertise and International Experience.

ANCHOVY Studios plc, a leading European business consultancy with over a decade of experience, and Tala Saleh, an established Entrepreneur in the Saudi Arabian market for the last 10 years, are thrilled to announce the creation of Tayb, a company set to revolutionise branding and tech in Saudi Arabia.

With ANCHOVY Studios plc successful operation in the Kingdom of Saudi Arabia with over 4 years of double digit growth and Tala Saleh’s experience spanning a decade in servicing a diverse range of clients, including government entities, Groups, startups, and family businesses, this partnership brings together a wealth of industry knowledge and expertise.

Tayb, a word of Arabic origins طيِّب, meaning ‘ok, good’, used to communicate the same meaning in both Maltese and Arabic, reflects the new company’s commitment to delivering innovative solutions and tailored strategies that cater to the unique needs of the Saudi market. With a team of 70+ members hailing from Europe, the Middle East, and now Saudi Arabia, Tayb combines international experience with a deep understanding of the Saudi business landscape, providing clients with an unmatched advantage.

“ما يصير خاطرك إلا طيِّب”

Benji Borg, CEO of ANCHOVY, expressed his enthusiasm about the partnership, stating: “We are delighted to join forces with Tala Saleh to establish Tayb in Saudi Arabia. This venture allows us to leverage our collective strengths and resources to deliver exceptional branding and technology services to our existing and new clients.”

Tala Saleh, CEO of Tayb, shared her excitement about the venture, saying, “The formation of Tayb marks a significant milestone. Our team is ready to deliver exceptional work by combining our international experience with localised expertise. Together, we will lead and elevate the branding and technology landscape in the Kingdom and empower our clients to achieve their goals with Tayb as an unmatched partner”

Tayb aims to provide comprehensive services that enhance clients’ branding strategies and digital capabilities, something that has yet to be offered on the Saudi market at these levels of complexity and quality. By leveraging cutting-edge technologies, design, and data-driven insights, Tayb will empower businesses to differentiate themselves in the market, stand out in the region and boost their digital transformation journeys.

Through this strategic joint venture, Tayb envisions becoming a trusted partner for both established companies and startups, supporting Saudi Arabia’s Vision 2030 initiative and driving economic diversification. Tayb aims to contribute to the growth of the Saudi economy while fostering long-term relationships built on trust, excellence, and mutual success.

For more information about Tayb and its services, please visit

Media Contact: Ms. Tala Saleh
Title: Tayb CEO

Article Written by

Tala Saleh

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