Creative Marketing Ideas to Boost University Enrolment

Are you looking to increase student enrolment at your university? If so, you’re in the right place. Undoubtedly, this is the goal of every educational institution. Post-pandemic statistics show that University enrolments have been on a decline since 2020.

To enrol more students, you need to spark interest in your institution. But how can you do this? The answer lies in strategic marketing for university enrolment.

Here are some of the better strategies you can use.

Marketing For University Enrolment

Focus on SEO

Did you know that 9 out of 10 marketers use blogs to achieve their business goals? You can do this too. Focus on search engine optimization (SEO) to increase visitors to your website. Use relevant keywords to get ranked higher in search results. Include the keywords that your prospective students are searching for. Strong SEO can significantly increase website traffic. The more visitors you attract, the higher the potential for student enrolment.

Create Connections on Social Media

88% of people aged 18-29 use social media. You can leverage this to your advantage. Create social media pages on platforms like Facebook and Instagram and post content that resonates with your audience. A strong social media presence can lead to better enrolment numbers.

What should you post on social media? Highlight the positive aspects of your institution. You can create buzz around events or academic achievements. Here’s a pro tip: have a look at what your competitors are posting. It can give you valuable insights!

Make Sure Your Website Works Well on Mobile

Your job doesn’t end with having a website and optimizing it for SEO. If your site isn’t mobile-friendly, you could be losing more than half of your potential audience. Approximately 55% of all website traffic comes from mobile devices, and students often use their phones as their primary source for information. With attention spans shrinking, a fast-loading, responsive website is crucial.

Your website should also be user-friendly, which will reflect your institution’s professionalism. Highlight your achievements prominently to build trust with prospective students.

Video Marketing

The popularity of video content in marketing has been rising globally, and you can leverage storytelling through video to your advantage. Create short-form videos, such as Instagram Reels, to engage your audience. Compelling stories told through videos can encourage students to apply to your institution. Videos can effectively raise awareness and leave a lasting impact.

As a university, your target audience likely includes Gen Z. Impress them by posting videos about your institution on popular social media platforms.

Email Marketing is a Must

When it comes to education, email marketing remains highly effective. In a research study, 76% of students indicated that emails influenced their decision to join a specific institution. However, avoid sending bulk emails to every student. A personalized campaign will make you stand out. Segment your target audience based on demographics, and personalize your emails by including the recipient’s name, which can increase open rates. Be sure to follow up as well!

Read the Data

To maximize your marketing efforts, you need reliable data. Utilizing a customer relationship management (CRM) system designed for universities can effectively convert prospects into students. With CRM software, you can manage all your marketing efforts in one place, gaining insights into key performance indicators that can help you refine and improve your campaigns.

One of the leading CRMs for universities is HubSpot, which can be a game-changer for your marketing strategies. Investing in a CRM today can ultimately boost your university enrolment. It’s a long-term investment with a high return on investment (ROI).

HubSpot can help you boost your marketing results by showing you the data across your organisation and helping you understand which marketing efforts yield students that spend more and stay loyal over time. Speak to our CRM Specialist Ale to understand how this can benefit your organisation. Book here