Higher education institutions are no longer just competing regionally; they’re vying for the attention of a global audience. Prospective students aren’t just looking for academic programs—they’re evaluating their potential universities based on factors like career support, student life, and even social media presence. Here’s an eye-opening statistic: according to a recent EAB study, over 70% … Continued

Introduction: A Story of Digital Transformation In 2022, a mid-sized liberal arts college in the Midwest faced declining enrollment and waning engagement. Traditional outreach methods—print brochures, college fairs, and radio ads—no longer yielded the desired results. They pivoted, leveraging advanced CRM tools, AI-driven personalization, and data analytics. Within three years, applications surged by 40%, student … Continued

The world of higher education is evolving rapidly, with technology playing a crucial role in shaping how institutions engage with prospective students, alumni, and faculty. Among the various tools available, HubSpot has emerged as a leading platform for marketing, admissions, and operational efficiency in the education sector. This pillar post explores how HubSpot can revolutionize … Continued

Scaling profitably is the ultimate aim in the competitive environment of Software as a Service (SaaS). Businesses must closely monitor their data to reach this, and among them one of the most important is contribution margin. Knowing this financial indicator might help one distinguish between unsustainable practices and effective development. This post explores the idea … Continued

Integration of Student Information Systems with HubSpot at Universities Imagine having all your student data in one place, fully integrated with powerful CRM tools to engage, recruit, and retain students effortlessly. But right now, your student information might be siloed in systems that aren’t designed to maximize engagement or outreach – and bridging that gap … Continued

Ever feel like student recruitment has become more and more complex over time? With tighter budgets and more competitors, colleges are under pressure to achieve more with less—especially when it comes to enrolling students.  That’s where HubSpot CRM comes in.  Case Studies show that HubSpot CRM is helping higher education entities connect with students in … Continued

Integration of Student Information Systems with HubSpot at Universities Imagine having all your student data in one place, fully integrated with powerful CRM tools to engage, recruit, and retain students effortlessly. But right now, your student information might be siloed in systems that aren’t designed to maximize engagement or outreach – and bridging that gap … Continued

Colleges and universities are using modern marketing platforms like HubSpot to differentiate themselves by simplifying initiatives, customising messaging, and more successfully involving potential students. For many organisations, HubSpot’s all-in-one marketing, sales, and service platform has been a game-changer providing tools to drive enrollment increase, increase engagement, and precisely track results. This is how higher education … Continued

In today’s fast-paced digital world, businesses across industries are leveraging education and training as powerful tools for customer engagement, employee development, and overall business growth. To maximize the impact of these initiatives, seamless integration between learning platforms and customer relationship management (CRM) tools is critical. Enter Class (from Class.com) and HubSpot—two powerhouse platforms that, when … Continued

For schools and universities, keeping both academic and administrative tasks running smoothly is really important. In today’s digital age, keeping track of student data, engagement, and marketing activities can feel a bit daunting without the right tools in your toolkit. Lots of organisations are already using Fidelo, a Learning Management System (LMS), to make their … Continued