Every day, you communicate with your customers via email, phone, social media, and in-person meetings. Keeping track of all these interactions can be very stressful and difficult to track for your team and team leaders. CRMs were invented to help with this. So, what exactly is a CRM system, and why is it so vital … Continued

Are you looking to increase student enrolment at your university? If so, you’re in the right place. Undoubtedly, this is the goal of every educational institution. Post-pandemic statistics show that University enrolments have been on a decline since 2020. To enrol more students, you need to spark interest in your institution. But how can you … Continued

Educational institutions are huge organisations. Many use numerous systems to handle daily tasks. According to a study by SemWorks, about 35 different systems are being used that can manage tasks like enrolment, recruitment, and job placement. Managing all these tasks manually across multiple platforms is however very challenging. The Solution?A comprehensive CRM system. What Is … Continued

What is HubSpot? HubSpot is a powerful software platform that can revolutionize the way universities attract and engage with prospective students. By enhancing website traffic and optimizing lead conversion, HubSpot helps institutions stay ahead in the competitive world of higher education. In an era where traditional marketing strategies are becoming obsolete, HubSpot offers a digital-first … Continued

Marketing information systems (MIS) are indispensable tools that empower businesses to make smarter decisions. These systems assist in collecting, managing, and storing data, which in turn, informs and enhances your marketing strategies. By keeping you updated with the latest industry trends, they provide insights into your audience’s preferences and your competitors’ actions. In essence, a … Continued

Forrester Research found that companies using CRM systems saw a 300% increase in conversion rates when properly implemented. But how can CRMs help Universities? Are the CRM numbers this good for Education Institutions? Let’s explore what a CRM system is and what it can do for Universities… What is a CRM System, and How does … Continued

Competition between Educational entities has become quite cut-throat. With the  onset of online marketing and online education, every entity now has access to a much wider market. They also have the opportunity to steal market share from any and all entities, even those that aren’t geographically close, through the use of online marketing for education.  … Continued

Universities leverage social media to attract prospective students, engage current students, and maintain alumni relations. If you’re looking to make some decisions about the best social media strategies for your University, you’re in the right place. Here are some social media ideas and examples for Universities for you to consider:  1. Platform-Specific Content Strategies – … Continued

Higher Education has seen many changes in past years. From hybrid learning during the pandemic to the advent of A.I. fanning the flames of passion for lifelong learning. Higher education has seen challenging times of recent, but it’s also been a very interesting period that has given rise to new opportunities. The sector has seen … Continued

Hubspot for Higher Ed – Case Studies and Real-World Examples Successful CRM Implementation for Higher Ed. A leading university implemented HubSpot CRM to streamline its admissions process, resulting in a 20% increase in application submissions and a 15% improvement in enrollment rates. Small College Leveraging CRM for Student Retention A small liberal arts college used … Continued