Customer retention is a key performance indicator (KPI) that might either make or destroy a company in the fast-paced environment of Software as a Service (SaaS). Did you know that simply 5% increase customer retention could increase profits anywhere between 25% and 95%? This amazing statistic emphasises how important it is to pay close attention … Continued

In the fast-paced world of SaaS, where it costs a lot to get new customers and there is a lot of competition, keeping current customers and getting new ones can make or break a business. A very interesting fact from Bain & Company shows that keeping customers for an extra 5% of the time can … Continued

In 2019, a SaaS company’s board meeting went popular on LinkedIn because it was so open. The CEO said that their Annual Contract Value (ACV) was going up, but their Annual Recurring Revenue (ARR) was staying the same. Investors were scared. How is this possible? The answer lies in knowing the difference between ACV and … Continued

Did you know that one of the most critical factors in determining the success of a Software-as-a-Service (SaaS) company is its gross margin? While customer acquisition and retention are often highlighted, the gross margin tells you much more about a company’s financial health. A report from SaaS Capital indicates that the average SaaS gross margin … Continued

Saas organisations are continuously looking for new ways to measure and improve their financial performance. The Annual Contract Value (ACV) is an important measure in this context. It’s more than just an acronym; it’s a critical component of determining revenue potential and business success. The Power of ACV To begin, let’s look at a compelling … Continued

When we think about the growth trajectory of SaaS (Software as a Service) businesses, we often focus on new customer acquisition or expanding product offerings. However, there’s one often-overlooked metric that can make or break a SaaS company’s ability to scale sustainably: Gross Dollar Retention (GDR). In fact, according to a study by SaaS Capital, … Continued

SaaS companies are different from other businesses because they offer scalable, subscription-based services. This means that they need a completely different way to market than traditional businesses that sell products. Statista says that the global SaaS market will grow at a rate of 46% per year and reach $436.9 billion by 2025. This shows both … Continued

Software as a Service (SaaS) is an always changing terrain where retention of customers is just as vital as acquiring new ones and development is essential. Actually, according to a Recurly analysis, SaaS businesses lose $1.6 trillion annually from customer turnover. Long-term success for many SaaS companies depends on knowledge of and ability to lower … Continued

Rising in recent years, the Software as a Service (SaaS) sector is expected to reach $300 billion worldwide by 2025. But the great challenge accompanying the popularity surge is intense rivalry. SaaS companies have to get creative and strategic to carve out their position in the market as companies in practically every sector switch to … Continued

Higher education institutions are no longer just competing regionally; they’re vying for the attention of a global audience. Prospective students aren’t just looking for academic programs—they’re evaluating their potential universities based on factors like career support, student life, and even social media presence. Here’s an eye-opening statistic: according to a recent EAB study, over 70% … Continued