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Branded
Positioned.
Empowered.

Project Brief

Studio 55, a pioneer in the female fitness industry in Saudi Arabia, rebranded to mark their 10-year anniversary. They approached us to create a brand that felt vibrant, inclusive, and energetic, a true departure from traditional fitness spaces. They wanted something bright, fun, and unapologetically bold.

From strategy through to design, we built a brand experience that celebrates strength, community, and self-expression, designed to resonate deeply with a strong female audience.

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Distinctive Branding

We created a bold visual identity full of energy and optimism, making Studio 55 instantly recognisable and differentiated in the fitness market.

Positioning With Purpose

The brand strategy was built around empowerment and community, turning Studio 55 into more than a gym: a lifestyle hub for women.

Playful Yet Premium Identity

Bright, fun, and dynamic visuals bring warmth and accessibility, while still carrying a sense of quality and trust.

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Summary

This project reflects our ability to shape brands at the intersection of strategy and creativity. For Studio 55, we delivered more than a gym identity, we built a vibrant ecosystem of energy, fun, and belonging. With a brand designed to inspire and empower, Studio 55 is now positioned to continue leading female fitness in Saudi Arabia.

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Every Story
needs a Beginning.
Let’s Start Yours!

We give birth to new ideas, cleverly combined with digitally accelerated solutions that drive growth and make a lasting impact.