Epic
We created a comprehensive campaign from conceptualisation to execution to strategically position Epic TV which would ensure maximum impact.
Visual Direction
We devised a compelling visual direction for the campaign which would resonate with the Maltese audience. A two-day photoshoot featuring local models was conducted to capture authentic imagery that embodies the Maltese lifestyle.
Content Development
Our team developed a suite of deliverables tailored to Epic’s requirements. This encompassed the creation of a main campaign video, complemented by shorter supporting videos optimised for social media platforms. Additionally, we crafted engaging billboard designs and captivating shop posters to enhance brand visibility.
PR Strategy
We curated Epic TV media gifts with Malta’s favourite treats, snacks, and essential items for a perfect TV viewing experience. In parallel, we created a takeover of Lovin Malta, one of Malta’s main media platforms, to coincide with the launch day, maximizing exposure and engagement.
Summary
The primary objective of the campaign was to generate buzz and raise awareness about Epic’s expansion into a full-fledged home service provider. An integrated approach encompassing visual storytelling, content creation, and strategic PR initiatives, successfully positioned Epic TV as a premier destination for comprehensive home entertainment solutions.
