# TAYB --- ## Pages - [Global Partnership Network](https://tayb.sa/partners/): Partner with 9H to expand your tech, AI, and delivery capabilities without adding headcount. We plug into your team to help you pitch bigger, deliver faster, and scale smarter all while your brand stays front and center. - [Intelligent Agents](https://tayb.sa/services/intelligent-agents/): AI at 9H - [Predictive AI Modelling](https://tayb.sa/services/predictive-ai-modelling/): AI at 9H - [AI Integration & Automation](https://tayb.sa/services/ai-integration-automation/): AI at 9H - [PR & Comms Consultancy](https://tayb.sa/services/pr-comms-consultancy/): Whether you're a gritty startup or a battle-hardened corporation seeking to make a breakthrough with a revolutionary product, we’ve got you covered. - [SEO Services](https://tayb.sa/services/seo-services-saudiarabia/): Let’s boost your get your SEO going and get your website to convert more clients through our SEO Services… READ MORE - [HubSpot for Educational Entities](https://tayb.sa/hubspot-for-educational-entities/): Let’s Talk - [HubSpot for the Manufacturing Industry](https://tayb.sa/hubspot-for-the-manufacturing-industry/): Let’s Talk - [HubSpot Integrations and APIs](https://tayb.sa/hubspot-integrations-and-apis/): Let’s Talk - [HubSpot Marketing Hub](https://tayb.sa/hubspot-marketing-hub/): Let’s Talk - [HubSpot Sales and CRM](https://tayb.sa/hubspot-sales-and-crm/): Let’s Talk - [Xero](https://tayb.sa/solutions/xero/): At 9H Digital we offer set-up and support of SaaS systems such as Xero. Malta's small businesses are a perfect fit for Xero with its integrations... Contact Us - [Hosting](https://tayb.sa/solutions/hosting/): Officially recognised by WordPress as WooExperts, we’ve mastered the art of turning online stores into conversion powerhouses. - [Terms](https://tayb.sa/terms/): Terms of Service (“ToS”) These terms and conditions (hereinafter referred to as “Agreement”) are a legal agreement between you, your... - [Suppy](https://tayb.sa/solutions/suppy/): Let us empower your business with Suppy, a comprehensive e-commerce platform, that enhances online retail operations and boosting sales. - [Clients](https://tayb.sa/clients/): We are committed to understand the distinct requirements of every client, nurturing partnerships grounded in trust and shared progress. - [30 Day Warranty](https://tayb.sa/30-day-warranty/): We offer a 30 day warranty after we design a website or perform any kind of work on your web site or software. - [Website Development](https://tayb.sa/services/website-development/): Smart web design & development that cleverly combines beauty & function. We create conversion-focused & impactful websites that drive results. - [E-commerce Development](https://tayb.sa/services/e-commerce-websites/): Conversion optimised e-commerce websites built on WordPress with a responsive web design. WooExperts and ISO27001 certified agency in Malta. - [Mobile Application Development](https://tayb.sa/services/mobile-applications/): We build powerful mobile apps for your brand, complete with website integration. Step up your digital game with tailor-made tech solutions. - [CRM](https://tayb.sa/services/hubspot-crm/): We are a team of certified HubSpot partners, ready to help you transform and automate your business with HubSpot CRM. - [ERP](https://tayb.sa/services/erp/): Streamline business processes, improve data accuracy, and enhance decision-making with professional HubSpot ERP systems. - [Technology Consultancy](https://tayb.sa/services/tech-consultancy/): Software headaches are a thing of the past. From custom tech integrations to web support & maintenance, we can guide you every step of the way. - [Creative Concepts](https://tayb.sa/services/creative-concepts/): Let us help you tell stories, engage communities and push your beautiful brand. - [Branding](https://tayb.sa/services/branding/): We create brands that perfectly communicate your offering and solidify your position in the market through a pitch perfect amalgamation of visuals and copy. - [Creative Consultancy](https://tayb.sa/services/digital-consultancy/): Whether you're a gritty startup or a battle-hardened corporation seeking to make a breakthrough with a revolutionary product, we’ve got you covered. - [Contact](https://tayb.sa/contact/): Whether you want to join us, partner with us or see what we could offer you; we invite you to join us on this exciting journey. - [Funding](https://tayb.sa/funding/): This incentive seeks to assist SMEs through non-repayable grants to part-finance investment to digitalize their operations. - [Careers](https://tayb.sa/careers/): We don't ask people to fit a certain mould; we help them break it. If you're ready to take the next step and grow your career, we invite you to join us. - [Certificates & Awards](https://tayb.sa/certificates-awards/): Our research and projects demonstrate our understanding of the complex online challenges faced by companies around the world. - [WooCommerce](https://tayb.sa/solutions/woocommerce/): Widely considered to be the best e-commerce building platform, WooCommerce is used by over 6.5 million e-commerce stores around the world. - [WordPress](https://tayb.sa/solutions/wordpress/): Officially recognised by WordPress as WooExperts, we’ve mastered the art of turning online stores into conversion powerhouses. - [People](https://tayb.sa/people/): We are listeners, advisors & change-makers. Meet the minds behind the projects for some the world's biggest brands. - [Insights](https://tayb.sa/insights/): Our research and projects demonstrate our understanding of the complex online challenges faced by companies around the world. - [Work](https://tayb.sa/work/): Digital & tech projects that are nothing short of legendary. We invite you to sneak a peek at our portfolio that showcases some of the best creative work we've done for global clients. - [Services](https://tayb.sa/services/): Our mission is to break through the boundaries of conventional thinking to help brands create meaningful connections with their audience. - [Web Design - UX](https://tayb.sa/services/web-design/): We craft websites with your clients' needs in mind for excellent Web design in Malta. Our practices incorporate a robust UX/UI design process, which is one-of-a-kind and highly sophisticated. - [Solutions](https://tayb.sa/solutions/): We offer innovative tech solutions that don’t only look good, but also meet business needs. - [HubSpot Malta](https://tayb.sa/solutions/hubspot/): Your leading HubSpot Partner in Malta, specialising in strategic consulting for businesses and HubSpot integrations within your business. We optimise HubSpot for sales, marketing and operations... - [About](https://tayb.sa/about-us/): We are an award-winning & ISO-certified end-to-end digital & tech agency, based in Malta and Saudi Arabia. - [Tech Company](https://tayb.sa/): Tayb is a technology company that blends creativity & strategy to solve complex business challenges. Our mission is to empower businesses to grow by building innovative, people-centric solutions that deliver real impact. --- ## Posts - [The Metrics That Matter](https://tayb.sa/articles/digital-marketing-metrics/): We know that measuring your success is crucial to your business’s growth, but with so many metrics and KPIs, it can be tough to know which ones to focus on. - [Digital Front-end Reinvention for Banks and FinTech](https://tayb.sa/articles/fintech-digital-services/): The software revolution which has disrupted or even made some industries obsolete is now rapidly transforming the FinTech industry. - [Zendesk vs HubSpot](https://tayb.sa/hubspot-in-ksa/zendesk-vs-hubspot/): Let's compare Zendesk vs HubSpot and see which one is best for your business. READ MORE... - [Brand Architecture](https://tayb.sa/articles/brand-architecture/): Every business needs brand architecture. It's the structure that allows you to organise your offerings, develop a brand identity, and... - [Beyond Launch: Essential Tips for Maximizing Your New Website’s Success](https://tayb.sa/articles/website-optimisation/): With over 15 years' experience designing, developing and maintaining websites, we have put together a few tips and tricks to get the most out of your website. - [HubSpot VS Salesforce](https://tayb.sa/hubspot-in-ksa/hubspot-vs-salesforce/): Many wonder what they need to be looking at when deciding which to pick HubSpot or Salesforce - [Website Hosting - Explained](https://tayb.sa/articles/website-hosting/): As businesses become more reliant on digital technology, it’s becoming increasingly important to host websites on reliable, scalable and secure platforms. - [How to generate traffic that converts into clients](https://tayb.sa/digital-marketing/how-to-generate-traffic-that-converts-into-clients/): “Traffic is the lifeblood of online business. It’s not just about getting visitors; it’s about getting the right visitors who... - [The Power of APIs](https://tayb.sa/articles/api-integrations/): From connecting e-commerce platforms to shipping carriers to automating financial processes, APIs have become an essential part of modern business. - [WordPress vs Webflow: Battle of the CMS](https://tayb.sa/articles/wordpress-vs-webflow/): When it comes to building a website, there are many different options available, including WordPress and Webflow. - [Can a CRM Integrate with Other Business Tools?](https://tayb.sa/uncategorized/integrate-crm-business-tools/): “Can a CRM integrate with other business tools? ” The answer is a resounding yes, especially when you leverage robust... - [What is the Typical Churn Rate for SaaS? Insights and Benchmarks](https://tayb.sa/uncategorized/what-is-the-typical-churn-rate-for-saas-insights-and-benchmarks/): In the subscription-based world, churn is the silent revenue killer. It represents the percentage of customers who cancel their subscriptions... - [Essential Customer Value Metrics Every SaaS Company Should Track](https://tayb.sa/uncategorized/essential-customer-value-metrics-every-saas-company-should-track/): SaaS growth is not just about acquiring more users; it’s about understanding and maximizing the value these users bring over... - [Calculating Customer Acquisition Cost in SaaS: Best Practices for Financial Health](https://tayb.sa/uncategorized/calculating-customer-acquisition-cost-in-saas-best-practices-for-financial-health/): If you’re running a Software as a Service (SaaS) business, understanding your Customer Acquisition Cost SaaS is your core key... - [What is the Serviceable Available Market and How It Impacts Your SaaS Strategy](https://tayb.sa/uncategorized/what-is-the-serviceable-available-market-and-how-it-impacts-your-saas-strategy/): In the competitive realm of Software as a Service (SaaS), pinpointing your Serviceable Available Market (SAM) can lead to remarkable... - [Benchmarking Your SaaS Gross Margin: Industry Standards and Best Practices](https://tayb.sa/uncategorized/benchmarking-your-saas-gross-margin-industry-standards-and-best-practices/): Have you ever wondered why some SaaS companies excel financially while others struggle to keep their heads above water? A... - [Understanding SaaS Churn: Causes, Consequences, and Solutions](https://tayb.sa/uncategorized/understanding-saas-churn-causes-consequences-and-solutions/): Did you know that a 5% reduction in customer churn can potentially increase a SaaS company’s profitability by up to... - [The LTV Formula for SaaS: How to Calculate Customer Value Effectively](https://tayb.sa/uncategorized/the-ltv-formula-for-saas-how-to-calculate-customer-value-effectively/): Saas success is not just about acquiring new customers, it’s about understanding the long-term financial “Did you know that acquiring... - [Using the TAM SAM SOM Calculator: Defining Your SaaS Market Strategy](https://tayb.sa/uncategorized/defining-your-saas-market-strategy-in-ksa/): Saas success is not just about acquiring new customers it’s about understanding the long-term financial What is the TAM SAM... - [The Importance of Customer Lifetime Value in SaaS: Calculation and Impact](https://tayb.sa/uncategorized/the-importance-of-customer-lifetime-value-in-saas-calculation-and-impact/): Understanding and optimizing customer lifetime value (CLV) is crucial for Saas sustained growth and success. Customer lifetime value is not... - [Understanding ACV Contract Value: A Key Metric for SaaS Sales Teams](https://tayb.sa/uncategorized/understanding-acv-contract-value-a-key-metric-for-saas-sales-teams/): Saas success is not just about acquiring new customers it’s about understanding the long-term financial impact of each customer, how... - [ARPU Calculation: Understanding and Increasing Your SaaS Revenue](https://tayb.sa/uncategorized/arpu-calculation-understanding-and-increasing-your-saas-revenue/): In the fast-paced world of Software-as-a-Service (SaaS), knowing how to effectively measure and grow your revenue is key to achieving... - [Brand Refresh for SaaS: Why It's Time to Revitalise Your Identity](https://tayb.sa/uncategorized/brand-refresh-for-saas-why-its-time-to-revitalise-your-identity/): In 2018, Adobe underwent a major brand refresh that helped transform the company from a creative software provider into a... - [Net Churn Calculation: How to Measure and Manage Churn in SaaS](https://tayb.sa/uncategorized/maximizing-net-dollar-retention-strategies-for-saas-businesses-2/): Why Figuring Out Net Churn Is Important in SaaS Let’s say you have a successful SaaS business that gets new... - [Defining Your Serviceable Obtainable Market: A Guide for SaaS Founders](https://tayb.sa/uncategorized/defining-your-serviceable-obtainable-market-a-guide-for-saas-founders/): In 2012, Slack was not a household name. It began as an internal tool for a gaming company before evolving... - [Achieving Brand Uplift: How to get more people to notice SaaS companies in the market ](https://tayb.sa/uncategorized/achieving-brand-uplift-how-to-get-more-people-to-notice-saas-companies-in-the-market/): In the fast-paced world of SaaS, where it costs a lot to get new customers and there is a lot... - [Total Addressable Market Calculation: Estimating Your SaaS Opportunities](https://tayb.sa/uncategorized/total-addressable-market-calculation-estimating-your-saas-opportunities/): Facebook was just a rough start-up in 2004. It was made up of Harvard students. It’s now a huge business... - [How Can I Ensure My Team Uses the CRM Effectively?](https://tayb.sa/uncategorized/how-can-i-ensure-my-team-uses-the-crm-effectively/): Almost half of companies say they have trouble adopting CRM. Although many businesses spend heavily in CRM systems, the difficulty... - [Understanding ARPU Calculation: A Guide to Maximizing Your SaaS Revenue](https://tayb.sa/uncategorized/understanding-arpu-calculation-a-guide-to-maximizing-your-saas-revenue/): In the world of SaaS (Software as a Service), important performance indicators (KPIs) usually define development. One such absolutely vital... - [Why use a CRM?](https://tayb.sa/uncategorized/why-use-a-crm/): Which Typical Errors Should One Steer Clear Using a CRM? Almost 91% of businesses with 11 or more employees in... - [SaaS Retention Rate: Techniques to Keep Customers Longer](https://tayb.sa/uncategorized/saas-retention-rate-techniques-to-keep-customers-longer/): Customer retention is a key performance indicator (KPI) that might either make or destroy a company in the fast-paced environment... - [Maximizing Net Dollar Retention: Strategies for SaaS Businesses](https://tayb.sa/uncategorized/maximizing-net-dollar-retention-strategies-for-saas-businesses/): In the fast-paced world of SaaS, where it costs a lot to get new customers and there is a lot... - [Difference Between ACV and ARR: Understanding the Differences for SaaS Financial Planning](https://tayb.sa/uncategorized/difference-between-acv-and-arr-understanding-the-differences-for-saas-financial-planning/): In 2019, a SaaS company’s board meeting went popular on LinkedIn because it was so open. The CEO said that... - [Achieving Healthy SaaS Gross Margin: Tips and Benchmarks](https://tayb.sa/uncategorized/saas-gross-margin/): Did you know that one of the most critical factors in determining the success of a Software-as-a-Service (SaaS) company is... - [Decoding ACV: Annual Contract Value Explained for SaaS Businesses](https://tayb.sa/uncategorized/annual-contract-value-acv/): Saas organisations are continuously looking for new ways to measure and improve their financial performance. The Annual Contract Value (ACV)... - [The Importance of Gross Dollar Retention for Sustainable SaaS Growth](https://tayb.sa/uncategorized/gross-dollar-retention/): When we think about the growth trajectory of SaaS (Software as a Service) businesses, we often focus on new customer... - [Top Marketing Strategy Models for SaaS Companies: Choosing the Right Approach](https://tayb.sa/uncategorized/marketing-strategy-models/): SaaS companies are different from other businesses because they offer scalable, subscription-based services. This means that they need a completely... - [Strategies for New Customer Acquisition in the Competitive SaaS Market](https://tayb.sa/uncategorized/new-customer-acquisition/): Rising in recent years, the Software as a Service (SaaS) sector is expected to reach $300 billion worldwide by 2025.... - [Understanding the Churn Formula: A Key Metric for SaaS Success](https://tayb.sa/uncategorized/churn-formula/): Software as a Service (SaaS) is an always changing terrain where retention of customers is just as vital as acquiring... - [How Do I Choose the Right CRM for My Business?](https://tayb.sa/uncategorized/how-do-i-choose-the-right-crm-for-my-business/): Having the right tools can make all the difference when it comes to dealing with customers. A study by Nucleus... - [The Ultimate Guide to HubSpot for Higher Education: Revolutionizing Student Engagement and Institutional Growth](https://tayb.sa/uncategorized/the-ultimate-guide-to-hubspot-for-higher-education-revolutionizing-student-engagement-and-institutional-growth/): The world of higher education is evolving rapidly, with technology playing a crucial role in shaping how institutions engage with... - [Top Marketing Strategies for Higher Education in 2025](https://tayb.sa/uncategorized/top-marketing-strategies-for-higher-education-in-2025/): Introduction: A Story of Digital Transformation In 2022, a mid-sized liberal arts college in the Midwest faced declining enrollment and... - [Advanced Marketing Strategies for Higher Education Institutions](https://tayb.sa/uncategorized/advanced-marketing-strategies-for-higher-education-institutions/): Higher education institutions are no longer just competing regionally; they’re vying for the attention of a global audience. Prospective students... - [How Does CRM Help with Sales?](https://tayb.sa/uncategorized/how-does-crm-help-with-sales/): A small startup selling eco-friendly home products experienced a 300% increase in revenue within a year. Their secret weapon? A... - [Simplifying ARR Calculation: A Guide for SaaS Entrepreneurs](https://tayb.sa/uncategorized/simplifying-arr-calculation-a-guide-for-saas-entrepreneurs/): As a SaaS business owner, you know how hard it is to grow in a market that is already very... - [ACV for SaaS: Best Practices](https://tayb.sa/uncategorized/acv-for-saas-best-practices/): As software as a service (SaaS) companies continue to rule the business world, Annual Contract Value (ACV) has become a... - [Using the Churn Rate Formula to Enhance Your SaaS Strategy](https://tayb.sa/uncategorized/using-the-churn-rate-formula-to-enhance-your-saas-strategy/): When it comes to SaaS (Software as a Service), keeping customers is just as important as getting new ones. Did... - [Total Addressable Market: How to Define Your SaaS Growth Potential](https://tayb.sa/uncategorized/total-addressable-market-how-to-define-your-saas-growth-potential/): Netflix made news in 2019 for spending an amazing $15 billion a year on content, which was a huge amount... - [Mastering the Retention Rate Formula: Essential for SaaS Success](https://tayb.sa/uncategorized/mastering-the-retention-rate-formula-essential-for-saas-success/): There is a lot of competition in the SaaS world, and customers can leave at any time. Knowing and mastering... - [Understanding Cost Per Acquisition: Balancing Growth and Profitability in SaaS](https://tayb.sa/uncategorized/understanding-cost-per-acquisition-balancing-growth-and-profitability-in-saas/): You may know Slack, a SaaS company that made a lot of noise in 2020 when it said it had... - [Calculating Customer Lifetime Value: The Formula Every SaaS Business Should Know](https://tayb.sa/uncategorized/calculating-customer-lifetime-value-the-formula-every-saas-business-should-know/): Zuora looked at subscription-based software businesses in 2019 and found that those with high retention rates grew 20% faster than... - [Effective Customer Acquisition Strategies for SaaS Companies](https://tayb.sa/uncategorized/customer-acquisition-strategies/): Customer acquisition is the lifeblood of saas business growth. Finding and implementing effective customer acquisition strategies can make the difference... - [Maximizing Average Revenue Per User (ARPU) in Your SaaS Business](https://tayb.sa/uncategorized/arpu-saas/): The Average Revenue Per User a. k. a ARPU is a critical metric for Software as a Service (SaaS) businesses... - [Re-engaging Churned Customers: Strategies for SaaS Recovery](https://tayb.sa/uncategorized/re-engaging-churned-customers-strategies-for-saas-recovery/): In Software as a Service (SaaS), keeping customers is very important. But a study by Bain & Company found that... - [Breaking Down MRR: How to Measure and Boost Your SaaS Revenue](https://tayb.sa/uncategorized/breaking-down-mrr-how-to-measure-and-boost-your-saas-revenue/): Monthly Recurring Revenue (MRR) often determines revenue growth. MRR is a way to measure steady, subscription-based income, which is important... - [Maximizing Customer Lifetime Value: A Guide for SaaS Businesses](https://tayb.sa/uncategorized/maximizing-customer-lifetime-value-a-guide-for-saas-businesses/): Getting new customers is only one part of the Software-as-a-Service (SaaS) market, which is very competitive. Growing and adding users... - [Reducing Churn Rate: Proven Tactics for SaaS Companies](https://tayb.sa/uncategorized/reducing-churn-rate/): One of the most important goals for SaaS companies that want to grow quickly and stay profitable is to lower... - [The Benefits of Using a CRM: Enhancing Business Efficiency and Growth](https://tayb.sa/uncategorized/the-benefits-of-using-a-crm-enhancing-business-efficiency-and-growth/): All kinds of businesses, no matter how big or small, can’t do without customer relationship management (CRM) systems. In today’s... - [Harnessing Annual Recurring Revenue: Strategies for Sustainable SaaS Growth](https://tayb.sa/uncategorized/annual-recurring-revenue-arr/): In 2010, Girish Mathrubootham and Shan Krishnasamy started Freshdesk (now known as Freshworks) in Chennai, India. In 2018, the company... - [Reducing Your Churn Rate: A Practical Approach for SaaS](https://tayb.sa/uncategorized/owering-churn-saas/): Keeping customers is essential for the long-term success of SaaS companies. In recurring revenue models, minimizing turnover has a direct... - [Understanding Monthly Recurring Revenue](https://tayb.sa/uncategorized/monthly-recurring-revenue-mrr/): MRR is the amount of repeat revenue that a Saas company expects to get from its active subscribers every month.... - [Unlocking the Power of Annual Recurring Revenue: Strategies for SaaS Success](https://tayb.sa/uncategorized/annual-recurring-revenue/): Annual Recurring Revenue (ARR) is one of the most important metrics for SaaS companies because it shows how much money... - [How to Integrate Student Information Systems with HubSpot at Universities](https://tayb.sa/uncategorized/contribution-margin/): Scaling profitably is the ultimate aim in the competitive environment of Software as a Service (SaaS). Businesses must closely monitor... - [Gross Margin vs. Gross Profit: What SaaS Companies Need to Know](https://tayb.sa/uncategorized/gross-margin-and-gross-profit/): Money numbers on a spreadsheet aren’t just numbers when you run a SaaS business; they’re the heart of your company.... - [Rebranding Your SaaS: When, Why, and How to Make the Shift](https://tayb.sa/uncategorized/redbranding-saas/): It’s not easy to stay relevant and resonant in the world of SaaS (Software as a Service). What worked when... - [How to Integrate Student Information Systems with HubSpot at Universities](https://tayb.sa/uncategorized/integrate-sis-with-hubspot/): Integration of Student Information Systems with HubSpot at Universities Imagine having all your student data in one place, fully integrated... - [How to Integrate Student Information Systems with HubSpot at Universities](https://tayb.sa/uncategorized/how-to-integrate-student-information-systems-with-hubspot-at-universities/): Ever feel like student recruitment has become more and more complex over time? With tighter budgets and more competitors, colleges... - [Gross Profit vs Gross Margin](https://tayb.sa/uncategorized/gross-profit-gross-margin-saas/): Grasping the difference between gross profit and gross margin is essential for SaaS (Software as a Service) companies looking to... - [How to Integrate Student Information Systems with HubSpot at Universities](https://tayb.sa/uncategorized/ntegrate-sis-with-hubspot/): Integration of Student Information Systems with HubSpot at Universities Imagine having all your student data in one place, fully integrated... - [Web Development: Knowledge Requiring of Business Owners](https://tayb.sa/digital-marketing/why-hiring-a-web-development-company-is-essential-for-your-business-key-tips-for-choosing-the-right-partner/): Discover why hiring a professional web development company is crucial for creating a successful business website. Learn the key factors to consider when selecting the right development partner to ensure a secure, customised, and high-performing site. - [Advanced Marketing Strategies Made Possible by HubSpot for Higher Education & Universities](https://tayb.sa/uncategorized/hubspot-higher-education-university/): Colleges and universities are using modern marketing platforms like HubSpot to differentiate themselves by simplifying initiatives, customising messaging, and more... - [How to Seamlessly Integrate Operations with Your eCommerce Website and Choose the Right Agency](https://tayb.sa/uncategorized/e-commerce-sites/): Running a successful eCommerce business requires more than just a great website; it requires a seamless integration of various operational... - [Using Noor with HubSpot](https://tayb.sa/hubspot-in-ksa/using-noor-with-hubspot/): Noor is an advanced online education management system developed by the Saudi Ministry of Education - Noor with HubSpot are a powerful combination... - [A Full Comparison of Shopify and WordPress, and Why we choose WordPress at Tayb.sa](https://tayb.sa/uncategorized/shopify-vs-wordpress/): If you want to build a great online business, you need to pick the right platform. One of the most... - [Unlocking the Power of Learning: Integrating Class with HubSpot for Seamless Business Growth](https://tayb.sa/uncategorized/class-lms-hubspot/): In today’s fast-paced digital world, businesses across industries are leveraging education and training as powerful tools for customer engagement, employee... - [How to Integrate Fidelo and HubSpot: Unlocking the Power of CRM and Marketing Automation for Educational Institutions](https://tayb.sa/uncategorized/fidelo-hubspot/): For schools and universities, keeping both academic and administrative tasks running smoothly is really important. In today’s digital age, keeping... - [Making a Mark with a Memorable Logo Design](https://tayb.sa/uncategorized/logo-design/): Logos matter – a lot! But it’s sometimes difficult to explain why. According to Sagi Haviv “A logo is not... - [How to Develop a Marketing Strategy That Reaches Your Goals](https://tayb.sa/uncategorized/marketing-strategy/): There’s an infinite amount of marketing strategies you can use to reach your goals – this is what make it... - [Exploring Various Marketing Approaches for Business Growth](https://tayb.sa/uncategorized/marketing-approach/): As the renowned business consultant Peter Drucker once said, “A business that isn’t growing is dying”. Industries evolve, trends change,... - [Expanding HubSpot with Zapier](https://tayb.sa/uncategorized/expanding-hubspot-with-zapier/): 1. Introduction to HubSpot and Zapier If you are a marketer, salesperson, or business owner, you know that creating a... - [A Guide to Optimizing Your Website for Google Ranking: A Non-Technical Approach for Advertising Executives](https://tayb.sa/uncategorized/seo-strategies-2/): Your website is no good without web traffic, and almost all web traffic starts with a search. Over 90% of... - [Embracing Omnichannel Marketing for Enhanced Customer Experiences](https://tayb.sa/uncategorized/why-choose-a-local-hubspot-expert/): 1. Benefits of Choosing a Local HubSpot Expert Choosing a local HubSpot expert offers numerous advantages, including personalized service, a... - [Embracing Omnichannel Marketing for Enhanced Customer Experiences](https://tayb.sa/uncategorized/embracing-omnichannel-marketing-for-enhanced-customer-experiences/): 1. Introduction to Omnichannel Marketing Omnichannel marketing is about creating an interconnected experience for consumers wherever they’re engaging online by... - [Attract, Engage, Delight: The Inbound Marketing Methodology Explained](https://tayb.sa/uncategorized/the-inbound-marketing-methodology-explained/): 1. Introduction to Inbound Marketing Outbound marketing is often characterized by traditional advertising methods such as cold calling, TV commercials,... - [A Guide to Optimizing Your Website for Google Ranking: A Non-Technical Approach for Advertising Executives](https://tayb.sa/uncategorized/seo-strategies/): Your website is no good without web traffic, and almost all web traffic starts with a search. Over 90% of... - [Most Important Tools in CRM for College and University Administrators](https://tayb.sa/uncategorized/crm-higher-education-2/): Maintaining close ties to students, alumni, and other stakeholders is crucial in the cut-throat terrain of higher education. Customer Relationship... - [Exploring the CRM Systems Used by Apple: Lessons for Higher Education](https://tayb.sa/uncategorized/crm-systems/): Regarding the application of CRM technology, Apple Inc. , the technological and creative powerhouse, has been able to implement innovative... - [5 Top CRM Software Solutions for Universities in 2024](https://tayb.sa/uncategorized/crm-universities/): Universities today find themselves relying on Customer Relationship Management (CRM) software to maintain visibility of student engagement, recruitment, alumni relations,... - [Understanding CRM: What CRM Stands For In Higher Education](https://tayb.sa/uncategorized/crm-higher-education/): Understanding CRM: The Meaning of CRM in Higher Education What is the true meaning of CRM in the context of... - [Crafting an Effective Marketing Plan: A Comprehensive Guide](https://tayb.sa/digital-marketing/marketing-plan/): An effective marketing plan requires a balance of in-depth research, insightful analysis, and strategic thinking. Here are the steps… - [What is a CRM System: Understanding Why Businesses Need Them.](https://tayb.sa/uncategorized/what-is-a-crm-system/): Every day, you communicate with your customers via email, phone, social media, and in-person meetings. Keeping track of all these... - [Creativity Meets Digital: Ad Agency Services & Their Impact on Business Growth](https://tayb.sa/digital-marketing/ad-agency/): Ad agencies a.k.a advertising agencies offer a wide range of services helps boost business growth. Here’s a list of the most effective ones… - [Creative Marketing Ideas to Boost University Enrolment](https://tayb.sa/uncategorized/boost-university-enrolment/): Are you looking to increase student enrolment at your university? If so, you’re in the right place. Undoubtedly, this is... - [Top CRMs For Universities: What To Consider](https://tayb.sa/uncategorized/top-crms-for-universities-what-to-consider/): Educational institutions are huge organisations. Many use numerous systems to handle daily tasks. According to a study by SemWorks, about... - [What is HubSpot and How Can It Benefit Universities](https://tayb.sa/uncategorized/what-is-hubspot-and-how-can-it-benefit-universities/): What is HubSpot? HubSpot is a powerful software platform that can revolutionize the way universities attract and engage with prospective... - [The Power of Data to Drive Growth: A Guide to Marketing Information Systems](https://tayb.sa/uncategorized/marketing-information-systems/): Marketing information systems (MIS) are indispensable tools that empower businesses to make smarter decisions. These systems assist in collecting, managing,... - [How CRM Systems are Revolutionising Universities in 2024](https://tayb.sa/uncategorized/crm-systems-university/): Forrester Research found that companies using CRM systems saw a 300% increase in conversion rates when properly implemented. But how... - [Online Marketing for Education: A Must for Education Marketers](https://tayb.sa/uncategorized/online-marketing-education/): Competition between Educational entities has become quite cut-throat. With the onset of online marketing and online education, every entity now... - [Best Social Media Strategies for Universities](https://tayb.sa/uncategorized/best-social-media-strategies-for-universities/): Universities leverage social media to attract prospective students, engage current students, and maintain alumni relations. If you’re looking to make... - [Transforming Higher Education with CRM: A Complete Guide](https://tayb.sa/uncategorized/higher-education-crm/): Higher Education has seen many changes in past years. From hybrid learning during the pandemic to the advent of A.... - [Key Marketing KPIs for Higher Education Institutions](https://tayb.sa/uncategorized/marketing-kpis-for-higher-education-institutions/): What are Marketing KPIs for Higher Education Institutions? KPI stands for Key Performance Indicators. Marketing KPIs are measurable statistics that... --- ## People --- ## Projects - [Diriyah Biennale Foundation](https://tayb.sa/work/biennale-case-study/): Cutting-Edge Website & Ticketing Platform - [Team Saudi](https://tayb.sa/work/team-saudi-project/): Branding For Olympic & Paralympic Teams - [Al Balad Hospitality](https://tayb.sa/work/al-balad-hospitality/): Historical Luxury - [MISK Communities](https://tayb.sa/work/misk-communities/): Case Study. How we increased engagement, enhanced clarity and streamlined investors experience for The Ministry of Invest in Saudi Arabia... READ MORE - [MISA](https://tayb.sa/work/misa/): Case Study. How we increased engagement, enhanced clarity and streamlined investors experience for The Ministry of Invest in Saudi Arabia... READ MORE - [Insinet](https://tayb.sa/work/work-insinet-insignia-group/): For Insignia Group’s fintech venture, Insinet, we delivered end-to-end creative and technical execution, developing a sharp new brand identity and modern website experience tailored for financial innovation... READ MORE - [MISK Global Forum](https://tayb.sa/work/misk-global-forum/): A Premier Youth Forum - [Construct Furniture](https://tayb.sa/work/construct-furniture-brand-refresh/): Case Study. How we helped Construct Furniture redefine its brand with a strategic positioning and refreshed identity... READ MORE - [MDIA](https://tayb.sa/work/projects-mdia-website-redesign/): Case Study. Discover how 9H redesigned MDIA’s website with a modern UI, improved hosting, and smart form integration for a seamless digital public service experience... READ MORE - [BCRS](https://tayb.sa/work/bcrs/): Case Study. How we launched BCRS locally... READ MORE - [Epic](https://tayb.sa/work/epic/): Case Study. How we launched Epic Tv to the market, Epic are Malta's leading and largest mobile network... READ MORE - [My Insurance, MAPFRE Middlesea](https://tayb.sa/work/my-insurance-mapfre-middlesea/): Case Study. How we created an insurance portal for one of the largest insurance companies, MAPFRE Middlesea... READ MORE - [The Supp Store](https://tayb.sa/work/the-supp-store/): One-Stop Supp Shop - [Ithra](https://tayb.sa/work/ithra/): A Truly Immersive Experience - [Lighthouse Supermarket](https://tayb.sa/work/lighthouse-supermarkets-app/): Case Study. How we created an intuitive seamlessly integrated FMCG ecommerce app for Lighthouse Supermarket... READ MORE - [Bay Street](https://tayb.sa/work/baystreet/): Case Study. How we increased footfall and engagement for Maltas OG shopping mall... READ MORE - [VitelHome](https://tayb.sa/work/vitel-home/): Case Study. How we created an intuitive seamlessly integrated FMCG ecommerce app for Daves Food Stores... READ MORE - [daves Food Stores](https://tayb.sa/work/daves-food-stores-ecommerce/): Case Study. How we created an intuitive seamlessly integrated FMCG ecommerce app for Daves Food Stores... READ MORE - [Zeply](https://tayb.sa/work/zeply-seamlessly-bridging-fiat-and-crypto/): SEAMLESSLY BRIDGING FIAT AND CRYPTO - [Campus Hub](https://tayb.sa/work/campus-hub/): A Vibrant Marketplace - [APS Bank](https://tayb.sa/work/aps-bank/): APS Bank tasked 9H Digital to redesign their website and online assets while also upgrading functionality and navigation. - [Sound Machine](https://tayb.sa/work/sound-machine/): Sound Machine tasked 9H Digital with a holistic project that included Branding, UX Design & the setting up of an e-Commerce website. - [Intercomp](https://tayb.sa/work/intercomp/): 9H Digital project for Intercomp focused on the creation of an e-Commerce website with enhanced UX/UI design. - [Lava.mt](https://tayb.sa/work/lava-mt/): 9H Digital project for Lava.MT focused on the creation of an e-Commerce website with enhanced UX/UI design. - [Air Arabia](https://tayb.sa/work/air-arabia/): 9H Digital was approached with the aim of positioning Air Arabia as the best airline choice to connect Europe with Morocco. - [MFSA](https://tayb.sa/work/mfsa/): MFSA tasked 9H Digital with a holistic project that included the creation of a new brand identity, tech consultancy, UX design and web development. - [Sweeney Miller Law](https://tayb.sa/work/sweeney-miller-law/): 9H Digital project for Sweeney Miller Law focused on enhancing the online presence of a UK-Based Law Firm. - [Malta Gaming Authority](https://tayb.sa/work/malta-gaming-authority/): The Malta Gaming Authority (MGA) commissioned 9H Digital to execute the development of their new & advanced corporate website. - [Sphinx](https://tayb.sa/work/sphinx/): Sphinx approached us to transform its visual identity, which it would then reflect into a new website and digital marketing campaign. - [Adapt Clothing](https://tayb.sa/work/adapt-clothing/): ADAPT asked us to create a modern full suite re-branding campaign and creative concept for the launch of their digital campaign. - [Masafi](https://tayb.sa/work/masafi/): Masafi Co, a major construction company in S. Arabia, required a modern & fresh branding identity while retaining the values & heritage of their existing brand. - [Riyadh Cables](https://tayb.sa/work/riyadh-cables/): The major goal of the partnership with Riyadh Cables was to develop an engaging, user-friendly experience to promote the new portal. - [Camilleri Preziosi Advocates](https://tayb.sa/work/camilleri-preziosi-advocates/): 9H Digital project for Camilleri Preziosi Advocates focused on redefining a top-tier, legal firm via Branding, UX & Web Development. - [Muscats Motors](https://tayb.sa/work/muscats-motors/): Muscats Motors tasked 9H Digital with a holistic project that included Branding, enhanced UX Design & Web Development. - [Crosscraft](https://tayb.sa/work/crosscraft/): Crosscraft commissioned 9H Digital to transform its e-commerce website into an entertaining, exciting, and engaging experience. - [Grundfos Homes](https://tayb.sa/work/grundfos-homes/): 9H Digital project for Grundfos Homes focused on a Branding Project and an upgraded website design for better user experience. - [Cupio Snacks](https://tayb.sa/work/cupio-snacks/): 9H Digital project for Cupio Snacks focused on an e-Commerce Website Development with enhanced UX Design. - [Nama Capital](https://tayb.sa/work/nama-capital/): 9H Digital helped Nama Capital build a region-first stock trading application that was as comprehensive as it was user friendly. - [Natrue](https://tayb.sa/work/natrue/): 9H Digital was tasked with creating a digital campaign & creative concept for Nature Line, to introduce their latest import, Natrue's plant-based drinks in Malta. - [Misk Youth Hub](https://tayb.sa/work/misk-youth-hub/): Misk, a leading non-profit organisation in Saudi Arabia tasked 9H Digital to create a holistic online project for Misk Hub, an online universe for youths. --- ## Clients --- ## Spotlights - [Mark Naguib](https://tayb.sa/spotlight/mark-naguib/): Spotlight is a video series where we shine a light on the brightest stars in our team, showcase exciting projects & celebrate the exceptional partnerships with clients. - [Sara Caruana](https://tayb.sa/spotlight/sara-caruana/): Spotlight is a video series where we shine a light on the brightest stars in our team, showcase exciting projects & celebrate the exceptional partnerships with clients. - [Gerhardt Camilleri](https://tayb.sa/spotlight/gerhardt-camilleri/): Spotlight is a video series where we shine a light on the brightest stars in our team, showcase exciting projects & celebrate the exceptional partnerships with clients. - [Benji Borg](https://tayb.sa/spotlight/benji-borg/): Spotlight is a video series where we shine a light on the brightest stars in our team, showcase exciting projects & celebrate the exceptional partnerships with clients. - [Aliaa Elshantaly](https://tayb.sa/spotlight/aliaa-eshantaly/): Spotlight is a video series where we shine a light on the brightest stars in our team, showcase exciting projects & celebrate the exceptional partnerships with clients. - [Edward Brooks](https://tayb.sa/spotlight/edward-brooks/): Spotlight is a video series where we shine a light on the brightest stars in our team, showcase exciting projects & celebrate the exceptional partnerships with clients. - [Ruaan Grobler](https://tayb.sa/spotlight/ruaan-grobler-chief-digital-officer/): Spotlight is a video series where we shine a light on the brightest stars in our team, showcase exciting projects & celebrate the exceptional partnerships with clients. - [Tim Buttigieg](https://tayb.sa/spotlight/tim-buttigieg-spotlight-marketing-agency-projects/): Spotlight is a video series where we shine a light on the brightest stars in our team, showcase exciting projects & celebrate the exceptional partnerships with clients. --- # # Detailed Content ## Pages - Published: 2024-10-30 - Modified: 2025-03-06 - URL: https://tayb.sa/hubspot-for-educational-entities/ Let's Talk window. hsFormsOnReady = window. hsFormsOnReady || ; window. hsFormsOnReady. push(=>{ hbspt. forms. create({ portalId: 139678809, formId: "be5d948f-9f48-4424-8847-77a2811271da", target: "#hbspt-form-1750402950000-8363530175", region: "eu1", })}); --- - Published: 2024-10-30 - Modified: 2025-03-06 - URL: https://tayb.sa/hubspot-for-the-manufacturing-industry/ Let's Talk window. hsFormsOnReady = window. hsFormsOnReady || ; window. hsFormsOnReady. push(=>{ hbspt. forms. create({ portalId: 139678809, formId: "be5d948f-9f48-4424-8847-77a2811271da", target: "#hbspt-form-1750402950000-1061264651", region: "eu1", })}); --- - Published: 2024-10-30 - Modified: 2025-03-25 - URL: https://tayb.sa/hubspot-integrations-and-apis/ Let's Talk window. hsFormsOnReady = window. hsFormsOnReady || ; window. hsFormsOnReady. push(=>{ hbspt. forms. create({ portalId: 139678809, formId: "be5d948f-9f48-4424-8847-77a2811271da", target: "#hbspt-form-1750402950000-4641909653", region: "eu1", })}); --- - Published: 2024-10-30 - Modified: 2025-03-06 - URL: https://tayb.sa/hubspot-marketing-hub/ Let's Talk window. hsFormsOnReady = window. hsFormsOnReady || ; window. hsFormsOnReady. push(=>{ hbspt. forms. create({ portalId: 139678809, formId: "be5d948f-9f48-4424-8847-77a2811271da", target: "#hbspt-form-1750402950000-0165276511", region: "eu1", })}); --- - Published: 2024-10-30 - Modified: 2025-03-06 - URL: https://tayb.sa/hubspot-sales-and-crm/ Let's Talk window. hsFormsOnReady = window. hsFormsOnReady || ; window. hsFormsOnReady. push(=>{ hbspt. forms. create({ portalId: 139678809, formId: "be5d948f-9f48-4424-8847-77a2811271da", target: "#hbspt-form-1750402950000-8026595540", region: "eu1", })}); --- > At 9H Digital we offer set-up and support of SaaS systems such as Xero. Malta's small businesses are a perfect fit for Xero with its integrations... Contact Us - Published: 2024-09-03 - Modified: 2025-07-25 - URL: https://tayb.sa/solutions/xero/ Let's Talk window. hsFormsOnReady = window. hsFormsOnReady || ; window. hsFormsOnReady. push(=>{ hbspt. forms. create({ portalId: 139678809, formId: "be5d948f-9f48-4424-8847-77a2811271da", target: "#hbspt-form-1753453196000-5226033515", region: "eu1", })}); --- > Officially recognised by WordPress as WooExperts, we’ve mastered the art of turning online stores into conversion powerhouses. - Published: 2024-03-27 - Modified: 2024-03-27 - URL: https://tayb.sa/solutions/hosting/ Locally hosted Websites in KSA. --- - Published: 2024-02-21 - Modified: 2025-07-28 - URL: https://tayb.sa/terms/ Terms of Service (“ToS”) These terms and conditions (hereinafter referred to as “Agreement”) are a legal agreement between you, your heirs, agents, successors and assigns, either an individual or a single legal entity (hereinafter referred to as “client” or “you”), and 9H Digital LTD (hereinafter referred to as “9H Digital”), a limited liability company bearing company number C49434 and registered at 53, Tigne Street, Sliema Malta. 1. Introduction This Agreement sets forth the terms and conditions of your subscription to an 9H Digital software maintenance plan (hereinafter referred to as “Services”) found on the 9H Digital website (hereinafter referred to as “Website”), and the client software distributed with this Agreement and any other software provided by, including any WordPress plugins, updates and any accompanying written documentation (hereinafter referred to as “Software”). This Agreement governs your use of the Services and Software maintained and/or provided by 9H Digital. By using our Services you agree to this Agreement. If you agree to an Agreement on behalf of a legal entity, you represent that you have the authority to bind that legal entity to this Agreement. 2. Description of service 9H Digital provides its clients with a number of WordPress related services including hosting, maintenance, development of custom code and support services, access to a collection of resources, including various tools, training materials, and educational content through its network of properties which may be accessed through any medium or device now known or hereafter developed (the “Service”). You also understand and agree that... --- > Let us empower your business with Suppy, a comprehensive e-commerce platform, that enhances online retail operations and boosting sales. - Published: 2023-11-21 - Modified: 2025-03-04 - URL: https://tayb.sa/solutions/suppy/ Let's Talk window. hsFormsOnReady = window. hsFormsOnReady || ; window. hsFormsOnReady. push(=>{ hbspt. forms. create({ portalId: 139678809, formId: "be5d948f-9f48-4424-8847-77a2811271da", target: "#hbspt-form-1750402950000-5799089264", region: "eu1", })}); --- - Published: 2023-10-17 - Modified: 2023-11-06 - URL: https://tayb.sa/pay/ var gform;gform||(document. addEventListener("gform_main_scripts_loaded",function{gform. scriptsLoaded=! 0}),document. addEventListener("gform/theme/scripts_loaded",function{gform. themeScriptsLoaded=! 0}),window. addEventListener("DOMContentLoaded",function{gform. domLoaded=! 0}),gform={domLoaded:! 1,scriptsLoaded:! 1,themeScriptsLoaded:! 1,isFormEditor:=>"function"==typeof InitializeEditor,callIfLoaded:function(o){return! 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(null! =n&&n! =o. tag||null! =t&&t! =o. priority)}),gform. hooks=e)}}); "*" indicates required fields Your Details* First Name Last Name Your Email Address* Invoice NumberYour Payment (EUR)* Additional Information (Optional)Terms and Conditions* I accept the following Terms & Conditions and the Privacy Policy Our online payment system has been developed using Truevo. com secure authentication technology to facilitate online processing of credit and debit card information for existing clients of NIU Ltd who wish to settle their pending balances. By clicking the Pay Now button below you are confirming that you are authorised to use the credit/debit card. Newsletter I would like to subscribe to your mailing list (we don't SPAM promise! ) --- > We offer a 30 day warranty after we design a website or perform any kind of work on your web site or software. - Published: 2023-10-16 - Modified: 2024-11-18 - URL: https://tayb.sa/30-day-warranty/ When we design a website for you or perform some kind of works on your web site or software, once the site or works are handed over to the client, we offer a 30 day warranty as part of the package. The warranty is in place to ensure that during a reasonable period after the works have been delivered, you have ample time to review any issues that may arise. It also ensures business continuity during the period in case any problems will arise. We will always attempt to resolve any issues with your site or online software within a reasonable time frame however it should be understood that we are not a not here to teach web design or how to do code, our role is to provide support during the warranty period and to make sure you can handle the functions of your web site/software within reasonable limitations. What the warranty DOES cover: email or live online chat support during weekday business hours (phone in exceptional circumstances). we will answer any questions you have about functionality or a feature on your web site. we will offer assistance (within reason) on how to use certain functions of your online software. if there is a mistake or error generated by our coding we will fix it without charge. in the case of intrusion to your ftp or database or malicious code injection caused by any works we have performed, we will restore everything to a previous state from the last good backup.... --- > This incentive seeks to assist SMEs through non-repayable grants to part-finance investment to digitalize their operations. - Published: 2023-10-02 - Modified: 2023-10-25 - URL: https://tayb.sa/funding/ Digital Intensification Grant Scheme This incentive seeks to assist SMEs through non-repayable grants to part-finance investment to digitalize their operations, and hence improve their resilience, efficiency, productivity, and customer experience. Proposals supporting the manufacturing and tourism sectors will be given precedence in selection.  Eligibility will also apply to investment that enhances operations by addressing not only operational logistics but use of analytical tools and AI to design, adapt, and personalize hospitality offerings that maximize client experiences. Investment in digitalization and other technologies will also contribute to better resource efficiencies. The scheme is open to micro, small, medium, and large enterprises engaged in economic activity, irrespective of their legal form, subject to exclusions. In particular, support covers the purchase of hardware, software, and other digital solutions to improve their efficiency, productivity, and customer experience. This may include investments and solutions related to process improvement platforms, product lifecycle management, Life cycle analysis, Cloud Based Platforms, Autonomous solutions, Big data and data management, and decision support systems. The maximum grant value under this scheme is set at €200,000 per digitalization investment, whereby varying aid intensities apply depending on the size of the undertaking. SME Digitisation Grant Scheme This scheme is open to micro, small and medium-sized enterprises engaged in economic activity, irrespective of their legal form, subject to exclusions. Eligible actions include investment in digital technologies such as investment in product and process design and engineering, end-to-end procurement, supply chain/distribution and after sales. This grant scheme will support investment in tangible and intangible... --- > Your leading HubSpot Partner in Malta, specialising in strategic consulting for businesses and HubSpot integrations within your business. We optimise HubSpot for sales, marketing and operations... - Published: 2023-09-19 - Modified: 2025-02-28 - URL: https://tayb.sa/solutions/hubspot/ Book your FREE HUBSPOT DEMO call. --- --- ## Posts > We know that measuring your success is crucial to your business’s growth, but with so many metrics and KPIs, it can be tough to know which ones to focus on. - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/articles/digital-marketing-metrics/ - Categories: PR and Other Articles We know that measuring your success is crucial to your business's growth, but with so many metrics and KPIs available, it can be tough to know which ones to focus on. If you were asked about your favourite marketing campaign, which campaign springs to mind? Is it Dove tugging on your heartstrings, reminding you that you’re beautiful in your own unique way with their ‘You’re more beautiful than you think’ campaign? Is it Nike pushing you to Just Do it? Or maybe it’s Old Spice, having you fantasise about the man your man could smell like. These campaigns are successful in their own right, but how do you measure the success of your own campaigns? We know that measuring your success is crucial to your business's growth, but with so many metrics and KPIs (Key Performance Indicators) available, it can be tough to know which ones to focus on. Marketing KPIs and metrics are measurements that help you understand how well your marketing efforts are working. Ranging from website traffic to social media engagement, such metrics can be used to measure different aspects of your marketing campaigns, such as lead generation, customer acquisition, and brand awareness. By tracking these metrics, you can track your progress towards your marketing goals and identify areas where you need to improve, such that you can make data-driven decisions to optimise your marketing strategy. Measuring marketing KPIs is important because it allows you to evaluate your marketing efforts' effectiveness. This also helps you identify areas where you need to make improvements, such that you can avoid wasting time and money on strategies which might be ineffective. For example, if you're not getting enough website traffic, you... --- > The software revolution which has disrupted or even made some industries obsolete is now rapidly transforming the FinTech industry. - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/articles/fintech-digital-services/ - Categories: PR and Other Articles The software revolution— which has already disrupted many industries and has made some industries essentially obsolete —is now rapidly transforming the financial services industry. The software revolution— which has already disrupted many industries and has made some industries essentially obsolete —is now rapidly transforming the financial services industry. “Leaders need licenses to pursue new ways of working and to bend the rules when justified. The concept of stewardship suggests this is not only ok but desirable. ” Transforming a financial institute requires having leaders in place that are driven by a long term strategy but with the tools and freedom to steer the ship towards this transformation. Traditional banks have always been at a disadvantage to digital-only competitors. The newcomers are operating without the burden of legacy systems and outdated business models. But now, new technologies and digital-first platforms are helping banks and other financial services undertake high-speed transformations to stay relevant in their customers’ day-to-day lives. Banks that don’t move in this direction may quickly find themselves on the wrong side of a relentless demographic shift. Increasingly, the most attractive customer segments by age and net worth expect a seamless experience from their financial institutions. The shift in digitisation of front ends, core banking systems and processes at financial companies (banks and FinTechs) is fundamentally driven by a few core factors: Reduction in costs “Branch transactions cost roughly $4 each, while online and mobile transactions cost $0. 09 and $0. 19, respectively. ”- Ibid. Ability to provide a more consistent and improved service which leads to more retention, according to PwC research, customers who have a high-quality experience are 2. 7 times more... --- > Let's compare Zendesk vs HubSpot and see which one is best for your business. READ MORE... - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/hubspot-in-ksa/zendesk-vs-hubspot/ - Categories: HubSpot in KSA - Markets: EU Malta Enterprise Funds and Government Funds for HubSpot CRM In the evolving landscape of digital business operations, HubSpot emerges as a comprehensive and versatile platform, ideal for the needs of modern businesses seeking to excel in customer engagement, marketing, sales, and customer service management. While Zendesk offers commendable services in customer support, HubSpot's all-encompassing suite of tools provides a holistic approach to business growth and customer satisfaction, making it an unparalleled choice for companies aiming for expansive development and seamless operational integration. Choosing a platform that only does one of the tasks your business needs, means you will need more tools later and often also means connecting different packages to achieve your goals. This creates a Frankenstein of tools that will likely break when it's time to improve your processes to prepare for growth. Unparalleled CRM and Inbound Marketing Mastery At the heart of HubSpot's competitive advantage is its robust CRM platform, which not only streamlines customer relationship management but also serves as the heart of your inbound marketing strategies. HubSpot excels in attracting, engaging, and delighting customers through its integrated marketing tools, including advanced email marketing, social media management, SEO optimisation, and content management system (CMS). This holistic approach ensures a seamless customer journey from the first touchpoint to the final sale and beyond, fostering lasting relationships and driving business growth. Comprehensive Sales and Service Solutions HubSpot goes beyond marketing to offer an array of sales enablement tools that empower sales teams with email tracking, scheduling, pipeline management, and sales automation. This cohesive environment ensures that marketing and... --- - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/articles/brand-architecture/ - Categories: PR and Other Articles Every business needs brand architecture. It's the structure that allows you to organise your offerings, develop a brand identity, and gain brand equity. Do you currently own or work in a group of companies? Do you have lots of logos and brands to up keep? Don’t really know what the core brand should be, who we are, and what we do is not crystal clear to Clients and Employees? Every business needs brand architecture. It's the structure that allows you to organise your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, there's no connection between your brand's offerings, messaging, and identity. Brand Architecture Models The most common brand architecture models are branded house, house of brands, endorsed brands, and hybrid brands. Branded House A branded house architecture combines several house brands under a single umbrella brand, leveraging the well-established master brand for its equity, awareness, and customer loyalty. Oftentimes, the house brands are designed to target different audience segments to maximise reach and revenue. For instance, Apple uses a branded house architecture to create a seamless look and feel across its sub-brands: iPad, iPhone, iMac, Watch, and TV. By leaning on Apple's loyal customer base, the sub-brands increase their equity and more easily attract buyers The following companies use a branded house architecture: FedEx: FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, etc Virgin: Virgin Mobile, Virgin Pulse, Virgin Money, etc HubSpot: Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub House of Brands A house... --- > With over 15 years' experience designing, developing and maintaining websites, we have put together a few tips and tricks to get the most out of your website. - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/articles/website-optimisation/ - Categories: PR and Other Articles With over 15 years of experience in designing, developing and maintaining websites, we have put together a few tips and tricks to consistently get the most out of your website. The process of evolving a simple idea into a fully-fledged, functional website can be an intensive and sometimes complex process. Once your new website is live, you can breathe a sigh of relief and reap the fruit of your brand new, digital investment. However, stopping here and not investing more time into your site can be a wasted opportunity. Like most investments, a website must be regularly maintained, such that you can make sure to maximise its utility and lifespan. With over 15 years of experience in designing, developing and maintaining websites, we have put together a few tips and tricks to consistently get the most out of your website. Evolving With Your Website Visitors Whether your website is an eCommerce store or a portfolio of your works, your website visitors’ needs will evolve over time. This is why it is important to adopt a proactive approach in terms of updating your website, making sure that you’re using the right tools to track and stay ahead of such client requirements. Google Analytics is an important tool in every website owner’s arsenal, as it is a cost-effective way to gather detailed information about how people are accessing and interacting with your website such as which pages they are visiting, the duration, bounce rates and much more. With proper analysis, it will help you to identify your main pain points and optimize accordingly. For example, rarely visited pages might be an indicator that these are hard for your visitors to access, while not... --- > Many wonder what they need to be looking at when deciding which to pick HubSpot or Salesforce - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/hubspot-in-ksa/hubspot-vs-salesforce/ - Categories: HubSpot in KSA - Markets: EU, KSA Comparing HubSpot and Salesforce, two giants in the CRM and marketing automation space, is like evaluating two top athletes in their prime: each excels in their domain, but certain elements make them more adept at specific challenges. Here’s a detailed comparison of the strengths of both and how the two can work together to give you a powerful dashboard: HubSpot: A Comprehensive Tool for Inbound Marketing and CRM Integrated Marketing and CRM Platform HubSpot is renowned for its one-stop-shop software solutions designed to enhance inbound marketing, sales, and customer service. Its integrated approach allows for seamless collaboration across departments, significantly boosting efficiency and productivity. Inbound Marketing and AutomationAs a leader in inbound marketing, HubSpot offers an array of tools aimed at attracting, engaging, and delighting customers, including content creation, SEO, social media management, email marketing, and lead nurturing. It also provides robust automation and personalisation features, enabling businesses to streamline operations and offer tailored experiences to their audience. Comprehensive CRM and AnalyticsThe platform's CRM is simple yet powerful offering deep insights into customer interactions and behaviour. Coupled with detailed analytics and reporting tools from the marketing hub, businesses can leverage data to make informed decisions and refine their strategies for improved sales and marketing alignment. Scalability and User-Friendly InterfaceHubSpot is designed to grow with your business - it is a highly scalable solution that caters to both small and large enterprises. Its user-friendly interface ensures a smooth onboarding process, making it accessible to users of all skill levels, which often... --- > As businesses become more reliant on digital technology, it’s becoming increasingly important to host websites on reliable, scalable and secure platforms. - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/articles/website-hosting/ - Categories: PR and Other Articles As businesses become more reliant on digital technology, it's becoming increasingly important to ensure that their online presence is hosted on reliable, scalable and secure platforms. As businesses become more reliant on digital technology, it's becoming increasingly important to ensure that their online presence is hosted on reliable, scalable and secure platforms. Hosting providers have a big role to play in delivering such solutions to businesses of all sizes. However, finding the right hosting provider can be a daunting task, particularly for businesses that lack the expertise or resources to manage their own hosting environments. But first, let’s take a look at the different types of hosting available. This is a type of web hosting where multiple websites are hosted on a single server. Each website gets a portion of the server's resources, such as storage space, bandwidth, and processing power. While this is a popular option for small to medium-sized websites with low traffic, often due to also being the cheapest, sharing resources with other accounts is not always ideal and in certain cases, performance may be affected by the number of hosting accounts that the provider places on each server. Shared Hosting VPS Hosting VPS hosting is a type of web hosting where a server is divided into multiple virtual servers, each of which has its own resources, including its own operating system and software. Even though this type of hosting is more expensive than shared hosting, it offers greater flexibility and control by combining features of dedicated and shared web hosting to replicate dedicated hosting, at a lower cost. That being said, while VPS hosting is suitable for websites with larger traffic, it... --- - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/digital-marketing/how-to-generate-traffic-that-converts-into-clients/ - Categories: Digital Marketing - Markets: EU "Traffic is the lifeblood of online business. It's not just about getting visitors; it's about getting the right visitors who find value in what you offer. " - Darren Rowse In today’s business landscape, everyone knows that website traffic is very important to any business. But not all traffic is created equal. As a business owner, manager or marketer, you want your traffic to drive revenue and growth. This is why it needs to be the RIGHT traffic. In order to generate the right traffic you need to get under your customers’ skin. You must know what your clients want and how they look for it. A good place to start is to put in place listening strategies for your business to uncover client-behaviour. Most of the time, a conversation with your business development team (or sales front-liners) is all you need. Clients will often tell you how they found you, even if you don’t ask; however it’s wise to always ask so that you can see patterns as well as changes in patterns. But how will you generate traffic once you’ve gathered this information about your target audience? There are only two ways to find people who are your ideal clients: ► Outbound Marketing, and ► Inbound Marketing. Outbound Marketing includes the following:- Television Ads. - Radio Ads. - Print Ads (magazines, newspapers etc)- Direct Mail. - Cold Calling. - Email Marketing. - Trade Shows and Events. (aka networking)- Outdoor Advertising. (Billboards)- Search Engine Ads. - Display Ads. -... --- > From connecting e-commerce platforms to shipping carriers to automating financial processes, APIs have become an essential part of modern business. - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/articles/api-integrations/ - Categories: PR and Other Articles From connecting e-commerce platforms to shipping carriers to automating financial processes, APIs have become an essential part of modern business. APIs (Application Programming Interfaces) have revolutionised the way we build and connect technology. They act as a bridge between different systems, allowing them to communicate and share data seamlessly. From connecting e-commerce platforms to shipping carriers to automating financial processes, APIs have become an essential part of modern business. In this article, we will explore the power of APIs and how they are changing the way we do business in the digital age. Many companies are increasingly relying on APIs to integrate various systems, automate processes, and share data. A business that invests in APIs can benefit in several ways, including increased efficiency, faster time-to-market, and improved customer experience. Some of the most popular local APIs are the Shireburn & Eyesel APIs, since they allow organizations to integrate their systems with accounting software, providing real-time access to financial data. By using such APIs, businesses can automate financial processes, reducing the need for manual data entry and freeing up staff time for more valuable tasks. Another well-known API is the WooCommerce API, which allows businesses to connect their e-commerce platform with other systems, such as shipping carriers, stock management, accounting systems and business intelligence tools. This integration enables businesses to streamline their operations and offer a more seamless shopping experience for customers. When mentioning WooCommerce, it's good to note that we have recently been officially recognized as Malta's first WooExperts. You can read more about it here. Microsoft Dynamics 365 provides a set of APIs that allows organizations to integrate their business processes with the Dynamics platform. This integration... --- > When it comes to building a website, there are many different options available, including WordPress and Webflow. - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://tayb.sa/articles/wordpress-vs-webflow/ - Categories: PR and Other Articles When it comes to building a website, there are many different options available, including WordPress and Webflow. When it comes to building a website, there are many different options available, including WordPress and Webflow. Whether you are a beginner looking to create a simple personal blog or an experienced web developer looking to build a complex website, this article will provide you with the information you need to make an informed decision about which platform is right for you. Meet the contenders WordPress is one of the most popular and widely-used open-source content management systems (CMS) for creating and managing websites. It is well-suited for creating and managing blogs, e-commerce sites, and other types of websites that require frequent updates and a wide range of features and plugins. On the other hand, Webflow is a cloud-based website builder and hosting platform that allows users to create custom websites without writing any code. It might sound good at first glance, but it is not without its cons. Despite being relatively easier to use and create pages with, Webflow developers are somewhat constrained to static websites with limited options, especially when taking into consideration what one can build with platforms such as WordPress. This is a significant factor to consider when taking into account that most modern websites require integration rather than just being brochure sites, which is where developers may encounter certain limitations with Webflow. While both site builders have their own unique features, we’ll start with getting what they have in common out of the way. Some similarities of WordPress and Webflow include: Preset templates Visual drag & drop builder... --- - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://tayb.sa/uncategorized/integrate-crm-business-tools/ - Categories: Saas Marketing - Markets: EU, KSA “Can a CRM integrate with other business tools? ” The answer is a resounding yes, especially when you leverage robust platforms like HubSpot. In fact, CRM integration with other business tools is often the linchpin for seamless operations, real-time customer insights, and cohesive marketing, sales, and support efforts. The Importance of CRM Integration with Other Business Tools CRM integration with other business tools bridges the gap between siloed systems. Instead of juggling multiple platforms, you get a unified view of your customers, workflows, and performance metrics. Key Advantages: Data Consistency: Avoid manual double-entry, ensuring your leads and customer records stay accurate. Streamlined Processes: Automate tasks like invoicing, customer onboarding, and marketing campaigns. Enriched Customer Insights: Merge data from billing, support, and website analytics for a fuller customer profile. By integrating your CRM with tools like email marketing platforms, e-commerce systems, and project management software, you can create a frictionless experience both internally and externally. Types of Tools That Commonly Integrate with a CRM Email and Marketing Automation Platforms like Mailchimp, Campaign Monitor, or HubSpot’s own Marketing Hub can sync contact lists, campaign activity, and lead scoring data back into your CRM. Customer Support Desk Whether you use Zendesk, Freshdesk, or HubSpot’s Service Hub, linking support tickets with customer profiles lets your team see a complete interaction history. Accounting and Billing Integrating solutions like QuickBooks or Stripe ensures that financial data—like invoices and payment statuses—flows seamlessly, providing a real-time overview of each customer’s billing history. Project Management Tools Tools such as... --- - Published: 2025-04-11 - Modified: 2025-04-11 - URL: https://tayb.sa/uncategorized/what-is-the-typical-churn-rate-for-saas-insights-and-benchmarks/ - Categories: Saas Marketing - Markets: EU, KSA In the subscription-based world, churn is the silent revenue killer. It represents the percentage of customers who cancel their subscriptions or fail to renew within a given timeframe. When someone asks, “What is the Typical Churn Rate for SaaS? ” it’s not always a straightforward answer because churn varies by industry, pricing model, customer segment, and more. However, having a general benchmark helps you compare your SaaS performance to industry standards. Defining the Typical Churn Rate for SaaS Churn rate is typically calculated as: Churn Rate = (Number of Customers Lost in a Period / Total Customers at the Start of the Period) x 100 Although the Typical Churn Rate for SaaS can vary: Low-Touch SaaS (e. g. , consumer-focused apps) might see monthly churn rates of 3–7%. High-Touch SaaS (e. g. , enterprise solutions) often aim for monthly churn under 1%. Annual churn rates can also vary widely—from under 5% for best-in-class enterprise software to over 30% for low-cost consumer SaaS. Why Churn Rate Matters If your churn rate is too high, you’re essentially pouring water into a leaky bucket. Even if you’re acquiring new customers at a rapid clip, a high churn rate can neutralize or outweigh the benefits. If the Typical Churn Rate for SaaS in your space is 5%, but you’re hovering around 10%, you know you have issues that need immediate attention. Key reasons churn rate is critical: Revenue Predictability: A low churn rate offers stable revenue, aiding in financial forecasting. Customer Satisfaction: High churn... --- - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://tayb.sa/uncategorized/essential-customer-value-metrics-every-saas-company-should-track/ - Categories: Saas Marketing - Markets: EU, KSA SaaS growth is not just about acquiring more users; it’s about understanding and maximizing the value these users bring over time. Customer Value Metrics help you gauge how deeply your customers integrate your product into their daily workflows, how much revenue they’re generating, and how satisfied they are with your solution. Throughout this article, we’ll dive into different Customer Value Metrics, show you how platforms like HubSpot can provide richer data via analytics, and explore how API integrations simplify your measurement processes. With actionable insights, you’ll be empowered to refine your offerings, extend customer lifetime value, and boost your bottom line. Why Customer Value Metrics Are Crucial Customer Value Metrics serve as an antidote to vanity metrics like page views or follower counts. While vanity metrics look good on paper, they don’t necessarily reflect meaningful engagement or revenue. On the other hand, Customer Value Metrics highlight the quality of your user relationships by focusing on retention, upsells, referrals, and more. Tracking these metrics gives you the power to: Identify High-Value Segments: Target your best customers for upselling or reward programs. Predict Churn Before It Happens: Spot downward trends in engagement to intervene early. Shape Product Roadmaps: Understand what features drive the most usage or revenue. Remember: The entire SaaS business model relies on recurring revenue. Failing to pay attention to Customer Value Metrics can result in customers quietly slipping away without you noticing. Key Customer Value Metrics to Watch Monthly Recurring Revenue (MRR) This is the lifeblood of your SaaS.... --- - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://tayb.sa/uncategorized/calculating-customer-acquisition-cost-in-saas-best-practices-for-financial-health/ - Categories: Saas Marketing - Markets: EU, KSA If you’re running a Software as a Service (SaaS) business, understanding your Customer Acquisition Cost SaaS is your core key metric that orients everything else. It guides you toward profitable growth and ensures you’re not overspending to reel in new customers. Customer Acquisition Cost SaaS determines how much money you need to invest to attract each new subscriber—and, done well, it can serve as a clear indicator of your company’s long-term sustainability. Understanding the Components of Customer Acquisition Cost SaaS At its core, Customer Acquisition Cost (CAC) is the total expenditure you make to attract and convert a new user. For a typical SaaS company, this might include: Marketing spend (advertising, content creation, SEO, sponsorships) Sales costs (salaries, commissions, tools, travel) Overhead (marketing department operational costs) Your Customer Acquisition Cost SaaS is arrived at by taking the sum of these costs over a specific time period—say, one quarter or year—and dividing by the total number of new customers acquired during that same period. Calculating your Customer Acquisition Cost SaaS accurately is critical. If your CAC is higher than what each customer’s lifetime value (LTV) is worth, you’re not just losing money—you’re setting yourself up for potential financial disaster. Conversely, if your CAC is too low, it could indicate that you’re not investing enough in marketing, possibly leaving profitable segments untapped. Why Accuracy Matters Imagine trying to scale your SaaS product without visibility into how effectively you’re spending on customer acquisition. You could end up burning through your marketing budget on... --- - Published: 2025-04-05 - Modified: 2025-04-05 - URL: https://tayb.sa/uncategorized/what-is-the-serviceable-available-market-and-how-it-impacts-your-saas-strategy/ - Categories: Saas Marketing - Markets: EU, KSA In the competitive realm of Software as a Service (SaaS), pinpointing your Serviceable Available Market (SAM) can lead to remarkable strategic pivots that drive success. Picture a scenario where a fledgling SaaS company, specializing in financial analytics, launched with a generic approach aimed at every small business. However, they struggled to make a dent in the market. After a strategic shift to focus solely on e-commerce businesses, driven by insights into their true SAM, they saw a 150% increase in client engagement and a doubling of their revenue within six months. This transformation underscores the transformative power of accurately defining and pursuing your SAM. Defining Serviceable Available Market Serviceable Available Market, or SAM, is the portion of the Total Addressable Market that your service or product can realistically capture. It considers factors such as geographic boundaries, regulatory constraints, and industry-specific demands. SAM narrows down from the broad potential market to the specific segments where you can effectively compete and serve customers. For SaaS companies, this focus is critical as it directs your product development, marketing strategies, and sales efforts toward realizable opportunities. The Importance of SAM in SaaS Strategy By understanding your Serviceable Available Market, you're not just shooting in the dark; you're strategically aiming your efforts where they are most likely to hit the mark. This precision guides the allocation of resources, the customization of product offerings, and the targeting of marketing campaigns, ensuring that every dollar spent maximizes return on investment. A well-defined SAM helps in identifying the... --- - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://tayb.sa/uncategorized/benchmarking-your-saas-gross-margin-industry-standards-and-best-practices/ - Categories: Saas Marketing - Markets: EU, KSA Have you ever wondered why some SaaS companies excel financially while others struggle to keep their heads above water? A major part of this disparity lies in how they manage and understand their SaaS gross margin benchmarks. "Gross margin is not just a number—it's a reflection of a company's efficiency and potential for growth," as noted by industry experts. For SaaS businesses, this isn't just a metric; it's a compass guiding strategic decisions, from pricing to customer acquisition and service delivery.  The Importance of SaaS Gross Margin Benchmarks In the SaaS industry, the gross margin is indicative of how well a company is scaling its operations relative to its revenues. Typically, a healthy SaaS company will exhibit gross margins between 70% to 90%. Falling short of this benchmark often triggers a need for adjustments in pricing strategies or cost management. Achieving and maintaining an optimal gross margin is essential for demonstrating to investors and stakeholders that the business can scale profitably and sustain its growth trajectory over time.  Strategies to Enhance Your SaaS Gross Margin 1. Operational Efficiency: Streamlining operations to enhance efficiency is crucial. This could involve automating service functions, refining software for better performance, and optimizing team workflows to reduce overhead costs. 2. Pricing Optimization: Revisiting your pricing strategy regularly to align with the perceived value you deliver can safeguard your margins. Innovative pricing models that cater to different customer segments can also play a pivotal role. 3. Customer Acquisition and Retention: Balancing the cost of acquiring new... --- - Published: 2025-04-01 - Modified: 2025-04-01 - URL: https://tayb.sa/uncategorized/understanding-saas-churn-causes-consequences-and-solutions/ - Categories: Saas Marketing - Markets: EU, KSA Did you know that a 5% reduction in customer churn can potentially increase a SaaS company's profitability by up to 95%? This striking statistic from a recent McKinsey study highlights the critical impact that managing churn has on the bottom line of businesses in the Software as a Service (SaaS) industry. Addressing churn is not just about retaining customers—it's about securing the financial health and sustainable growth of a company. What Causes SaaS Churn? Churn, or the rate at which customers stop using a SaaS service, can be caused by various factors, each impacting customer satisfaction and retention differently: Poor Customer Onboarding: A customer’s initial experience can set the stage for their future engagement. Ineffective onboarding that fails to help users understand and utilize the product effectively can lead to early churn. Perceived Lack of Value: SaaS customers stick with products that evolve with their needs. If a product fails to offer ongoing value or adapt to customer growth, users may cancel their subscriptions. Inadequate Customer Support: Timely and helpful customer support is crucial in the SaaS model. Failures here can directly lead to customer dissatisfaction and increased churn rates. Pricing Issues: Customers are sensitive to value for money. A discrepancy between the cost and the perceived value of a service can prompt subscribers to look elsewhere. Impact of SaaS Churn on Revenue Churn directly affects a company’s revenue and growth potential. High churn rates not only mean lost revenue but also increased marketing and sales expenses to acquire new... --- - Published: 2025-03-28 - Modified: 2025-03-28 - URL: https://tayb.sa/uncategorized/the-ltv-formula-for-saas-how-to-calculate-customer-value-effectively/ - Categories: Saas Marketing - Markets: EU, KSA Saas success is not just about acquiring new customers, it's about understanding the long-term financial "Did you know that acquiring a new customer can be five times more expensive than retaining an existing one? This statistic underlines the immense value of understanding the Lifetime Value (LTV) of your customers, especially in the SaaS industry. Calculating the LTV Formula SaaS isn’t just a metric; it’s a compass that guides SaaS companies through the tumultuous seas of customer acquisition and retention, pointing towards more profitable horizons. By mastering this formula, businesses can optimize their strategies to not only survive but thrive by maximizing the value each customer brings over their lifetime. " Why is LTV Critical for SaaS Businesses? The Lifetime Value of a customer is a powerful metric that represents the total revenue a business can reasonably expect from a single customer account throughout their relationship. This figure helps businesses allocate resources wisely, tailor customer service, develop personalized marketing strategies, and predict revenue streams more accurately. For SaaS companies, where recurring revenue models are common, understanding LTV is critical for evaluating the long-term success of customer acquisition and retention strategies. Key Components of the LTV Formula Calculating LTV in the SaaS context involves several key components: Average Revenue Per User (ARPU): This metric is calculated by dividing total revenue by the number of subscribers. It reflects the average amount each customer contributes to your revenue. Customer Churn Rate: This is the percentage of customers who discontinue their subscriptions within a certain... --- - Published: 2025-03-26 - Modified: 2025-03-26 - URL: https://tayb.sa/uncategorized/defining-your-saas-market-strategy-in-ksa/ - Categories: Saas Marketing - Markets: EU, KSA Saas success is not just about acquiring new customers it's about understanding the long-term financial What is the TAM SAM SOM Calculator in Saas? The TAM SAM SOM calculator is a powerful model that helps businesses define and size their target markets. Understanding the nuances of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) can significantly improve a company's ability to focus its resources, measure potential growth, and refine its strategy. The Power of the TAM SAM SOM Calculator: What It Can Do for SaaS Companies Imagine launching a revolutionary SaaS product that you believe could reshape an entire industry. However, how do you determine whether there's enough demand to justify your marketing and product development investments? Enter the TAM SAM SOM calculator. This tool is crucial for companies in the SaaS space, providing clarity on how large their potential markets are, and most importantly, how to break down that potential into actionable segments. The Total Addressable Market (TAM) represents the overall revenue opportunity available if your SaaS product achieved 100% market penetration. For a SaaS company, this could mean every business, across industries and locations, that could potentially use your software. However, this broad scope can be overwhelming. The TAM SAM SOM calculator enables you to refine your market estimates by narrowing it down to more specific subsets. The Serviceable Available Market (SAM) is a subset of TAM and refers to the portion of the market you can serve with your current product offerings... --- - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://tayb.sa/uncategorized/the-importance-of-customer-lifetime-value-in-saas-calculation-and-impact/ - Categories: Saas Marketing - Markets: EU, KSA Understanding and optimizing customer lifetime value (CLV) is crucial for Saas sustained growth and success. Customer lifetime value is not just a metric to track; it's a compass that guides strategic decisions and marketing efforts, especially in a competitive environment. This concept is particularly significant when integrated with powerful tools like HubSpot, which help in enhancing customer relationships and, consequently, CLV. Here, we explore the importance of customer lifetime value, its calculation, and its impact on SaaS businesses, while highlighting how HubSpot can be utilized to maximize this vital metric. What is Customer Lifetime Value? Customer lifetime value represents the total revenue a business can reasonably expect from a single customer account throughout their relationship with the company. This metric helps businesses make informed decisions about how much resource they should allocate to acquire new customers and retain existing ones. In the context of SaaS, where recurring revenue models are common, understanding customer lifetime value is essential for predicting long-term business viability and profitability. Why is Customer Lifetime Value Crucial in SaaS? Budget Allocation: Knowing the customer lifetime value helps companies decide how much to spend on acquiring customers and what resources to allocate for customer retention. Customer Segmentation: By understanding different values associated with different segments, companies can tailor their services and marketing efforts to the most profitable segments. Improving Retention Rates: It costs significantly less to retain existing customers than to acquire new ones. High customer lifetime value is indicative of good retention rates, which are vital in... --- - Published: 2025-03-06 - Modified: 2025-03-06 - URL: https://tayb.sa/uncategorized/understanding-acv-contract-value-a-key-metric-for-saas-sales-teams/ - Categories: Saas Marketing - Markets: EU, KSA Saas success is not just about acquiring new customers it's about understanding the long-term financial impact of each customer, how much revenue they’ll generate over time, and how to maximize that revenue. One of the key metrics that can help sales teams achieve this understanding is ACV Contract Value. For example, imagine a SaaS company has a customer who signs a three-year contract worth $90,000. At first glance, the total value of the contract is important. However, breaking it down into an annualized figure of $30,000 helps the sales team understand the ongoing revenue potential and how to manage and forecast that income over the life of the contract. In this case, the ACV Contract Value gives a clearer picture of the customer’s impact on the company's revenue each year, which is crucial for long-term planning. Understanding and accurately calculating ACV Contract Value is crucial for SaaS sales teams. This metric not only impacts the way sales teams approach their strategies, but it also helps them measure the effectiveness of their efforts, forecast growth, and optimize their sales processes. In this article, we’ll dive deep into what ACV Contract Value is, why it matters to SaaS sales teams, and how using it can unlock significant advantages for sales professionals. What is ACV Contract Value? ACV Contract Value refers to the annualized value of a customer's contract. Essentially, it breaks down the total contract value (TCV) into a yearly figure, giving sales teams an understanding of how much recurring revenue a... --- - Published: 2025-03-04 - Modified: 2025-03-04 - URL: https://tayb.sa/uncategorized/arpu-calculation-understanding-and-increasing-your-saas-revenue/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA In the fast-paced world of Software-as-a-Service (SaaS), knowing how to effectively measure and grow your revenue is key to achieving long-term success. One important metric that stands at the forefront of SaaS revenue analysis is ARPU (Average Revenue Per User). This metric is often overlooked but is critical in assessing the profitability and scalability of a SaaS business. According to a recent study, companies that focus on improving ARPU experience a growth rate that is more than double that of their competitors. This fact alone makes ARPU calculation essential for SaaS business owners looking to thrive in a competitive market. In this article, we will dive deep into ARPU calculation, explore why it's a key indicator of SaaS performance, and discuss actionable strategies to increase ARPU, ultimately leading to enhanced SaaS revenue. What Is ARPU? ARPU stands for Average Revenue Per User and is a vital metric used by SaaS companies to measure the revenue generated from each active user or subscriber. ARPU is typically calculated by dividing the total revenue earned in a specific period (usually a month or year) by the total number of active users in that same period. The formula is simple: ARPU=Total RevenueNumber of Active Users\text{ARPU} = \frac{\text{Total Revenue}}{\text{Number of Active Users}} Understanding your ARPU calculation allows you to track how effectively you are monetizing your customer base and whether you need to tweak your pricing or offerings to drive more revenue. A higher ARPU suggests that your customers are either purchasing more services, subscribing... --- - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://tayb.sa/uncategorized/brand-refresh-for-saas-why-its-time-to-revitalise-your-identity/ - Categories: Saas Marketing - Markets: EU, KSA In 2018, Adobe underwent a major brand refresh that helped transform the company from a creative software provider into a comprehensive digital experience platform. This shift not only modernized their image but also brought significant increases in customer engagement and loyalty. Following the brand refresh, Adobe saw a remarkable 20% rise in customer satisfaction, proving that investing in rebranding pays off. A brand refresh for SaaS businesses is not just about updating logos or revamping the website. It’s about redefining who you are, what you stand for, and how you connect with your target audience. In this article, we’ll explore why a brand refresh is essential for your SaaS company and how you can successfully revitalize your identity to boost customer trust and drive business growth. The Importance of a Brand Refresh for SaaS Companies SaaS companies often struggle with differentiation. With so many solutions offering similar products, services, and features, how can a business stand out in a crowded market? A brand refresh allows you to redefine your narrative, reconnect with your audience, and highlight what makes your solution unique. This process can be the catalyst for increased brand awareness, higher customer loyalty, and a significant uptick in sales. A well-executed brand refresh can improve brand perception. Think about how customers interact with your brand—every touchpoint, from your website to customer support, carries weight in forming their opinion of your company. If your brand feels outdated or disconnected from your customers’ needs, it may be time to breathe new... --- - Published: 2025-02-18 - Modified: 2025-02-18 - URL: https://tayb.sa/uncategorized/maximizing-net-dollar-retention-strategies-for-saas-businesses-2/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Why Figuring Out Net Churn Is Important in SaaS Let's say you have a successful SaaS business that gets new users every month. It looks like the business is growing, but every time a new customer signs up, another one cancels. This is how things are for many SaaS businesses; churn is what stops growth in its tracks. For every 5% rise in customer retention, Bain & Company found that profits go up by 25% to 95%. This shows how important it is to understand Net Churn Calculation. Gross churn shows how many customers are leaving, but net churn shows how much money your company is making from new customers. This gives you a more true picture of its financial health. This article will explain what Net Churn Calculation is, why it's important, and how you can make the most of it to grow your SaaS business in a way that lasts. How do you figure out Net Churn? Net Churn Calculation is an important SaaS metric that takes into account both new users and customers who leave (churn). This gives companies a more accurate picture of how much of their income they are keeping. The formula to figure out net churn The standard way to figure out net churn is: If you divide the amount of money you lost from churn by the amount of money you made from new customers, you get the net churn rate. The total amount of money that is lost when customers quit or... --- - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://tayb.sa/uncategorized/defining-your-serviceable-obtainable-market-a-guide-for-saas-founders/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA In 2012, Slack was not a household name. It began as an internal tool for a gaming company before evolving into the popular collaboration software that we know today. Slack's meteoric rise was due to more than just a great product; it was also due to a thorough understanding of its target market. Identifying a precise Serviceable Obtainable Market (SOM) allowed Slack to scale efficiently, avoiding waste and maximising revenue potential. For SaaS founders, defining a Serviceable Obtainable Market is critical for long-term growth. While the Total Addressable Market (TAM) provides an overview of industry potential, the SOM assists founders in focussing on the segments that they can realistically target. Without a well-defined SOM, SaaS startups risk chasing an unattainable audience, resulting in high churn rates and inefficient spending. Breaking down market segmentation Understanding your SOM starts with segmenting your audience. The process typically includes:Total Addressable Market (TAM) - The total demand for your product in the absence of competition or limitations. The Serviceable Available Market (SAM) is the portion of the Total Available Market (TAM) that your company can realistically serve based on your product's value proposition and market constraints. Serviceable Obtainable Market (SOM) - The percentage of the SAM that you can realistically convert into customers based on your resources, sales strategies, and competitive position. SaaS startups frequently overestimate their reach, assuming that everyone in their industry is a potential customer. However, factors such as budget constraints, brand trust, and technological readiness significantly reduce the actual available market.... --- - Published: 2025-02-12 - Modified: 2025-02-12 - URL: https://tayb.sa/uncategorized/achieving-brand-uplift-how-to-get-more-people-to-notice-saas-companies-in-the-market/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA In the fast-paced world of SaaS, where it costs a lot to get new customers and there is a lot of Why it's important for SaaS businesses to build their brands OneNote, Evernote, and a small SaaS company called Notion were all in the same market in 2019. Notion is still pretty new, but its brand recognition shot through the roof thanks to smart marketing, contributing to the community, and making products that helped it grow. It went from being worth $800 million to $10 billion in just two years. Since Notion was a popular brand, the changes that took place weren't just a matter of luck. They were planned. SaaS businesses need to work on their brands if they want to beat the competition. People will see you, but they need to remember you in a way that makes them trust you and stick with you. A Nielsen study found that a strong brand makes people up to 60% more likely to buy something. In a crowded market, a SaaS company needs to put money into building its brand. This is what will make you successful in the long run. What this article is about are ways for SaaS brands to get stronger in the market and make their name stand out. 1. Content marketing can help you become a thought leader Most people who buy SaaS know a lot about it and do a lot of research on it before making their choice. That's the reason why content... --- - Published: 2025-02-11 - Modified: 2025-02-11 - URL: https://tayb.sa/uncategorized/total-addressable-market-calculation-estimating-your-saas-opportunities/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Facebook was just a rough start-up in 2004. It was made up of Harvard students. It's now a huge business around the world worth hundreds of billions of dollars. Something important that helped it rise so quickly? Clear picture of its Total Addressable Market (TAM). TAM stands for "Total Addressable Market. " TAM is the number of people who would buy its product if it had a 100% market share. This important metric helps SaaS businesses figure out how much money they can make and pick the best ways to market, grow, and come up with new products. Still, a lot of startups either think their TAM is too high, which makes their goals unrealistic, or too low, which means they miss out on big chances to grow. Whatever TAM stands for, explain it to me. It stands for "Total Addressable Market. " This is the total number of people in a market who can buy a product or service and still make money. It gives SaaS companies a way to use data to figure out how big they could get. By correctly figuring out TAM, businesses can improve how they go to market, put customer groups in order of importance, and make better use of their resources. Everyone who invests or runs a business needs to know about TAM. Investors use this metric to decide if a startup has a big enough market, and founders use it to decide if their business plan will work in the long run.... --- - Published: 2025-02-10 - Modified: 2025-02-10 - URL: https://tayb.sa/uncategorized/how-can-i-ensure-my-team-uses-the-crm-effectively/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Almost half of companies say they have trouble adopting CRM. Although many businesses spend heavily in CRM systems, the difficulty is getting teams to really make use of them. Only when teams use CRM systems to their best advantage will their promise—streamlined operations, improved customer experiences, and data-driven decisions—show results. How then can you make sure your staff makes good use of the CRM? The solution resides in a combination of training, regular participation, and a CRM system fit for your team's daily operations. Success depends on CRM team training, but it's about building a culture where everyone feels confident and driven to maximise the CRM platform going beyond first training sessions. Customise CRM Team Training to Meet Demand of Your Team No team is exactly like another. Each of salespeople, marketers, and customer service agents uses a CRM differently, thus the system should reflect these variations. Finding the particular requirements of every department will help you to modify CRM Team Training. Generic training won't help; if your sales team just worries about lead management and tracking communication, avoid dragging them down with marketing-specific tools they won't need. Apart from helping team members grasp the features of the system, a customised CRM Team Training program helps them to see how it relates to their regular responsibilities. While marketing teams might concentrate on automation tools and campaign tracking, your customer service team might give ticketing systems and customer interaction histories top priority. Aligning training with team-specific responsibilities will help to guarantee... --- - Published: 2025-02-05 - Modified: 2025-02-05 - URL: https://tayb.sa/uncategorized/understanding-arpu-calculation-a-guide-to-maximizing-your-saas-revenue/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA In the world of SaaS (Software as a Service), important performance indicators (KPIs) usually define development. One such absolutely vital statistic is ARPU, or average revenue per user. But did you know that a 2019 study revealed that simply 10% increase in ARPU could result in a 35% rise in revenue? Knowing how to estimate and maximise ARPU will help you to better understand your efforts at customer retention and pricing strategy, so optimising your SaaS income. This guide will walk you through the ARPU computation, how to properly analyse it, and most importantly, how you might use this metric to grow your SaaS company. Keep reading if you're ready to learn how data-driven insights might increase your income. ARPU is what? Why should it matter? For Average Revenue Per User, ARPU stands. Dividing your total income by the overall number of clients over a given period helps you to get this statistic. It provides an easy but effective approach to evaluate the financial situation of a SaaS company and evaluate the success of your pricing strategy. The ARPU formula is: Your ARPU would be $100,000, for instance, if your SaaS company makes $100,000 from 1,000 monthly users. Monitoring ARPU over time can reveal consumer behaviour and trends, so guiding your business model to raise profitability. Starting with this statistic helps one maximise SaaS income. Knowing how ARPU varies will help you decide whether you should concentrate on drawing in more business or raising income per client. How ARPU Measures... --- - Published: 2025-02-04 - Modified: 2025-02-04 - URL: https://tayb.sa/uncategorized/why-use-a-crm/ - Categories: HubSpot in KSA - Markets: EU, KSA Which Typical Errors Should One Steer Clear Using a CRM? Almost 91% of businesses with 11 or more employees in 2023 rely on a customer relationship management (CRM) system. Still, many companies fail to fully utilise CRMs despite their general popularity. Using a CRM will revolutionise your customer relationship management, regardless of size—small business or big enterprise. Still, using such a potent tool into your operations makes mistakes all too easy. If you're wondering, "Why use a CRM? " it's because it facilitates process simplification, increase of output, and company expansion. On the other hand, improper use of your CRM might be costing time, effort, and money. To maximise the value of your CRM investment, we will discuss some of the most often occurring CRM errors in this post along with ways to avoid them. First mistake: not fully using CRM capabilities. A CRM is a complete system meant to enhance communication, monitor customer contacts, and boost efficiency—not only a tool to store consumer data. Many companies sadly only use their CRM to scratch the surface of its capabilities. When you ask, "Why use a CRM? " the response should transcend simple contact tracking. Features of a CRM enable lead management, segmentation of audiences, task automation, even advanced analytics. Ignoring to investigate and apply these skills will cost you the opportunity to improve the running of your company. Spend time investigating all the capabilities of your CRM and making training investments. These tools can help you simplify your procedures, boost... --- - Published: 2025-02-03 - Modified: 2025-02-03 - URL: https://tayb.sa/uncategorized/saas-retention-rate-techniques-to-keep-customers-longer/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Customer retention is a key performance indicator (KPI) that might either make or destroy a company in the fast-paced environment of Software as a Service (SaaS). Did you know that simply 5% increase customer retention could increase profits anywhere between 25% and 95%? This amazing statistic emphasises how important it is to pay close attention to maintaining over time satisfied, involved, and loyal customers. Still, raising your SaaS retention rate is sometimes more difficult than it sounds. How therefore can you keep your clients longer and transform them into your most valuable asset? This post will explore the methods and tools you can use to raise SaaS retention rate, so increasing lifetime value (LTV) of your clients and lowering turnover. Why SaaS Retention Rate Matters Let's first go over what the SaaS retention rate represents and why it's so crucial before we explore the tactics. Simply said, the SaaS retention rate is the proportion of users who stick to your offering over a specified period instead of those who cancel and stop using it. High retention rates are absolutely important for SaaS companies since they directly affect profitability. Unlike conventional product-based companies where one-time sales are the target, SaaS companies live on consistent income. Maintaining clients is far less expensive than continuously drawing in fresh business. Bain & Company's research indicates that acquiring a new customer may cost up to five times more than keeping an old one. Moreover, devoted consumers are more likely to recommend others and offer priceless... --- - Published: 2025-01-30 - Modified: 2025-01-30 - URL: https://tayb.sa/uncategorized/maximizing-net-dollar-retention-strategies-for-saas-businesses/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA In the fast-paced world of SaaS, where it costs a lot to get new customers and there is a lot of competition, keeping current customers and getting new ones can make or break a business. A very interesting fact from Bain & Company shows that keeping customers for an extra 5% of the time can increase income by 25% to 95%. This shows again how important net dollar retention (NDR) is for SaaS businesses to keep growing and making money. A key part of SaaS success is net dollar retention, a metric that shows how much money you keep from current customers over a certain time period. It looks at the impact of growth, renewal, and turnover all together. Having a high NDR means that customers are staying with you and that they value your goods enough to buy more of it over time. So how can SaaS companies make the most of this important metric? Let's look around. How to Understand How Important Net Dollar Retention Is At its core, net dollar retention shows how happy and valuable the product is to the customer. If your NDR is high—usually above 100%—it means that your business is making more money from existing customers than it is losing to people who leave. For instance, if a business has an NDR of 120%, it's basically making 20% more money even though it hasn't added a single new customer. This measure is especially important for SaaS companies because it shows how well your... --- - Published: 2025-01-29 - Modified: 2025-01-29 - URL: https://tayb.sa/uncategorized/difference-between-acv-and-arr-understanding-the-differences-for-saas-financial-planning/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA In 2019, a SaaS company's board meeting went popular on LinkedIn because it was so open. The CEO said that their Annual Contract Value (ACV) was going up, but their Annual Recurring Revenue (ARR) was staying the same. Investors were scared. How is this possible? The answer lies in knowing the difference between ACV and ARR, two important measures that SaaS companies use to plan their finances and make predictions. People often get these two measures mixed up, but they are used for very different things when trying to figure out how healthy a business's finances are. Let us look at how they are different and why it's important for every SaaS leader to understand both. What does ACV mean? Annual Contract Value (ACV) is a way to figure out how much money a customer usually brings in over the course of a year. This is very useful for multi-year contracts since it divides the total value of the deal into annual payments. If a client signs a $150,000 deal for three years, the ACV is $50,000. When to Use It: ACV helps SaaS companies figure out how each contract affects their finances, figure out how much new deals are worth, and look at their methods for dividing customers into groups. Why It's Important: By keeping track of ACV, businesses can see how well their sales team is doing and see if they're making more valuable deals over time. What does ARR mean? Annual regular Revenue, or ARR, is the... --- - Published: 2025-01-28 - Modified: 2025-01-28 - URL: https://tayb.sa/uncategorized/saas-gross-margin/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Did you know that one of the most critical factors in determining the success of a Software-as-a-Service (SaaS) company is its gross margin? While customer acquisition and retention are often highlighted, the gross margin tells you much more about a company’s financial health. A report from SaaS Capital indicates that the average SaaS gross margin is typically around 75%, but that number can range from 50% to over 90% depending on the business model and scale. Understanding and optimizing your SaaS gross margin can be the difference between thriving or barely surviving in a competitive market. In this article, we’ll explore practical tips and benchmarks to help you achieve and maintain a healthy SaaS gross margin. Whether you’re just starting out or managing an established company, improving your SaaS gross margin requires a strategic approach to both revenue and cost management. What is SaaS Gross Margin? Before we dive into strategies, let’s define SaaS gross margin and why it matters. Simply put, SaaS gross margin is the percentage of revenue left after deducting the cost of goods sold (COGS). COGS for a SaaS business primarily includes the costs associated with delivering and maintaining the software, such as server costs, customer support, and other infrastructure expenses. The formula for SaaS gross margin is: A higher gross margin indicates that your company retains more of its revenue, which is crucial for reinvesting in growth, scaling, and driving profitability. As you scale, improving this metric is not just a financial goal—it’s an essential... --- - Published: 2025-01-27 - Modified: 2025-01-27 - URL: https://tayb.sa/uncategorized/annual-contract-value-acv/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Saas organisations are continuously looking for new ways to measure and improve their financial performance. The Annual Contract Value (ACV) is an important measure in this context. It's more than just an acronym; it's a critical component of determining revenue potential and business success. The Power of ACV To begin, let's look at a compelling data that emphasises the necessity of ACV. According to a SaaS Capital research from 2023, SaaS companies with a greater ACV achieve faster revenue growth and increased profitability. ACV helps businesses understand customer lifetime value, allowing them to make more educated decisions regarding sales strategy, product development, and customer retention. So, what precisely is the Annual Contract Value? Simply put, ACV refers to the average yearly revenue earned by a customer's contract. While it does not account for one-time costs, it is an important measure of how much recurring revenue a SaaS company may anticipate from a client each year. If you track your ACV, you're tracking how much value your customers provide over time—and this statistic is critical for forecasting revenue, managing cash flow, and driving growth. Why ACV is important for SaaS businesses. SaaS organisations rely heavily on recurring income, and ACV is one of the key methods for measuring this ongoing revenue stream. Understanding your ACV is critical for scaling your business and increasing profitability. It allows you to review your pricing models, client acquisition techniques, and determine whether you're providing enough value to justify the expense. Consider this: if your company... --- - Published: 2025-01-23 - Modified: 2025-01-23 - URL: https://tayb.sa/uncategorized/gross-dollar-retention/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA When we think about the growth trajectory of SaaS (Software as a Service) businesses, we often focus on new customer acquisition or expanding product offerings. However, there’s one often-overlooked metric that can make or break a SaaS company’s ability to scale sustainably: Gross Dollar Retention (GDR). In fact, according to a study by SaaS Capital, companies with a GDR rate of 90% or higher grew their revenue by an average of 28% year-over-year, while companies with a retention rate below 80% only grew by 8%. This stark difference shows the undeniable importance of gross dollar retention in ensuring long-term, profitable growth. But what exactly is this metric, and why should it be at the heart of your SaaS strategy? Let's dive in. What Is Gross Dollar Retention? At its core, gross dollar retention (GDR) measures how much revenue a company retains from existing customers over a specific period, excluding any new sales. In simple terms, it reflects customer churn and expansion, giving businesses insight into how well they are maintaining their customer base and whether their existing clients are upgrading or downgrading their plans. For example, if your SaaS company started with $1 million in recurring revenue and ended the year with $950,000 (after factoring in customer churn, upgrades, and downgrades), your GDR would be 95%. A higher GDR means your business is more stable, as it indicates that you’re able to hold onto customers and potentially even grow their lifetime value. Why Gross Dollar Retention Matters In the world... --- - Published: 2025-01-22 - Modified: 2025-01-22 - URL: https://tayb.sa/uncategorized/marketing-strategy-models/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA SaaS companies are different from other businesses because they offer scalable, subscription-based services. This means that they need a completely different way to market than traditional businesses that sell products. Statista says that the global SaaS market will grow at a rate of 46% per year and reach $436. 9 billion by 2025. This shows both the opportunity and the tough competition for SaaS companies. With so much growth, it's important to use the right marketing strategy to stand out. We'll look at some of the best marketing plans for SaaS companies in this article. These tips can help you come up with a unique way to get new customers, keep the ones you already have, and get more. We'll also talk about how HubSpot, with its powerful data-driven tools, can be the best place to put these models into action. Why picking the right marketing strategy model for SaaS is important Marketing for SaaS companies isn't just meant to get people to buy something once. Building a relationship with customers that leads to long-term growth through upgrades, renewals, and word-of-mouth. Because SaaS is based on subscriptions, it needs a special kind of marketing that focusses on keeping customers, giving them useful content, and building relationships with them all the way through their lifecycle. A good model for a marketing strategy will: - Put your attention on long-term customer value -- Make sure it fits with the unique value proposition of your SaaS product - Use data to make choices... --- - Published: 2025-01-21 - Modified: 2025-01-21 - URL: https://tayb.sa/uncategorized/new-customer-acquisition/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Rising in recent years, the Software as a Service (SaaS) sector is expected to reach $300 billion worldwide by 2025. But the great challenge accompanying the popularity surge is intense rivalry. SaaS companies have to get creative and strategic to carve out their position in the market as companies in practically every sector switch to cloud-based software. Maintaining development depends critically on new customer acquisition. This post will look at successful SaaS customer acquisition techniques, as well as how using technology and data-driven methods might provide businesses the edge they need to grow. Recognising SaaS New Customer Acquisition Long-term expansion of a SaaS company depends mostly on new customer acquisition. Beyond just registering clients, the process entails building a flawless experience that draws in prospects, persuade evasively convinces them to convert, and guarantees long-term stability. Getting new clients can feel to many businesses like negotiating a maze—no one-size-fits-all approach exists. Businesses can differentiate themselves from the competition, though, by using data-driven strategies, focussing on the correct clients, and developing trusting and value-based relationships. Getting unique among the crowd gets harder as the SaaS market keeps growing. The abundance of tools and programs accessible to consumers forces companies to refine their strategy of acquisition. Offering a better product is only one thing; you also have to make sure the correct people know about it and can quickly find the value you bring. 1. Emphasise customising for efficient acquisition. Consumers in the digital terrain of today expect customised experiences. Generic marketing messages... --- - Published: 2025-01-21 - Modified: 2025-01-21 - URL: https://tayb.sa/uncategorized/churn-formula/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Software as a Service (SaaS) is an always changing terrain where retention of customers is just as vital as acquiring new ones and development is essential. Actually, according to a Recurly analysis, SaaS businesses lose $1. 6 trillion annually from customer turnover. Long-term success for many SaaS companies depends on knowledge of and ability to lower churn. This leads us to the churn formula, among the most important SaaS statistics. Since it directly affects the course of expansion of a SaaS company, the churn formula is indispensable. Still, what precisely does churn mean, and how might companies leverage it to flourish? This post will go over the churn formula, how to figure it out, and why SaaS businesses aiming at sustainability and expansion find it absolutely essential. Churn is... Simply said, churn is the count of clients that stop using your service over a specified period. This statistic is especially important in the SaaS sector since it exposes client discontent, service flaws, and problems with your client retention plan. The percentage of consumers that stop renewing contracts, cancel their subscriptions, or stop interacting with the service is known as the churn rate. The churn formula for SaaS companies reflects the condition of your company rather than only a figure. High rates of turnover point to issues with consumer experience, pricing, product-market fit, or perhaps customer support. Monitoring your churn formula will help you spot possible areas for development and act to lower turnover, so improving customer lifetime value and increasing... --- - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://tayb.sa/uncategorized/how-do-i-choose-the-right-crm-for-my-business/ - Categories: HubSpot in KSA - Markets: EU, KSA Having the right tools can make all the difference when it comes to dealing with customers. A study by Nucleus Research found that putting in place a CRM system can give a return on investment of $8. 71 for every dollar spent. Even though this ROI is so high, many businesses are hesitant or have trouble picking a CRM that meets their needs. How can you be sure you're making the right choice when there are so many to choose from? This article will help you pick a CRM by showing you the most important things to look for and by introducing HubSpot as a complete solution that works for businesses of all sizes. Let's jump right in! Why picking the right CRM is important A Customer Relationship Management (CRM) system is more than just software; it's a way to better understand, connect with, and serve your customers. For easy access, the right CRM can: Put all of your customer data in one place. Make it easier for your team and clients to talk to each other. Tracking and predicting sales should be better. Use automation and insights to improve customer service. It's not enough to just tick off a list of features when picking a CRM. You need to find a platform that fits your business goals, can grow with you, and makes daily tasks easier for your team. Step 1: Know what your company needs. Take a step back and look at your business before you dive into... --- - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://tayb.sa/uncategorized/the-ultimate-guide-to-hubspot-for-higher-education-revolutionizing-student-engagement-and-institutional-growth/ - Categories: HubSpot for Education - Markets: EU, KSA The world of higher education is evolving rapidly, with technology playing a crucial role in shaping how institutions engage with prospective students, alumni, and faculty. Among the various tools available, HubSpot has emerged as a leading platform for marketing, admissions, and operational efficiency in the education sector. This pillar post explores how HubSpot can revolutionize higher education, offering insights and actionable tips for institutions aiming to stay competitive in a digital-first era. What is HubSpot? HubSpot is an all-in-one customer relationship management (CRM) platform that combines tools for marketing, sales, customer service, and content management. Its comprehensive ecosystem is designed to streamline workflows, improve communication, and enhance customer engagement—making it a perfect fit for higher education institutions looking to manage complex relationships and drive growth. Why Higher Education Needs HubSpot In today’s digital age, students expect personalized, seamless interactions with educational institutions. Meanwhile, universities and colleges face challenges such as intense competition, declining enrollment, and increased pressure to demonstrate ROI. Key Challenges in Higher Education: Declining Student Enrollment: Many institutions struggle to attract and retain students in an increasingly competitive market. Fragmented Communication: Misaligned marketing, admissions, and academic teams lead to poor communication with prospective and current students. Inefficient Data Management: Many institutions rely on outdated systems that fail to provide a holistic view of their audience. HubSpot’s Value for Higher Education: Centralized CRM: Keep all student data in one place to streamline admissions and communications. Inbound Marketing Excellence: Attract prospective students with targeted content campaigns. Automation: Save time with... --- - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://tayb.sa/uncategorized/top-marketing-strategies-for-higher-education-in-2025/ - Categories: HubSpot for Education - Markets: EU, KSA Introduction: A Story of Digital Transformation In 2022, a mid-sized liberal arts college in the Midwest faced declining enrollment and waning engagement. Traditional outreach methods—print brochures, college fairs, and radio ads—no longer yielded the desired results. They pivoted, leveraging advanced CRM tools, AI-driven personalization, and data analytics. Within three years, applications surged by 40%, student retention improved by 25%, and alumni giving increased by 18%. Their success epitomizes the future of higher education marketing: leveraging innovative strategies to meet the expectations of tech-savvy students and stakeholders. As we move into 2025, higher education institutions must embrace similar transformations. The landscape is more competitive than ever, with prospective students and their families demanding a seamless, personalized, and value-driven experience. This article outlines the top marketing strategies higher education institutions should implement in 2025 to stay ahead. 1. Personalization at Scale: Meeting Students Where They Are In the digital age, personalization is no longer optional. According to a Salesforce study, 76% of customers expect companies to understand their needs and expectations. In higher education, this means tailoring communication to prospective students’ interests, career aspirations, and even their preferred communication channels. Strategies for personalized higher education marketing in 2025 include: Behavioral Analytics: Use CRM tools to track how prospective students interact with your website, emails, and social media, tailoring follow-ups accordingly. Dynamic Content: Incorporate AI tools to create personalized email campaigns or landing pages that adjust based on user behavior. Chatbots and Conversational AI: Implement intelligent chatbots that provide instant answers to prospective... --- - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://tayb.sa/uncategorized/advanced-marketing-strategies-for-higher-education-institutions/ - Categories: HubSpot for Education - Markets: EU, KSA Higher education institutions are no longer just competing regionally; they’re vying for the attention of a global audience. Prospective students aren’t just looking for academic programs—they’re evaluating their potential universities based on factors like career support, student life, and even social media presence. Here’s an eye-opening statistic: according to a recent EAB study, over 70% of prospective students abandon an inquiry if they don’t receive a follow-up within 48 hours. This highlights a key challenge: how can institutions engage, nurture, and convert prospects at the right time and through the right channels? This question drives us to explore advanced marketing strategies for higher education institutions, with a particular emphasis on tools like HubSpot for higher education that can streamline and optimize these efforts. Let's dive into actionable insights that can elevate your institution’s marketing game. Understanding the Modern Higher Education Audience Today’s students are digital natives, engaging with institutions primarily online. According to research by Ruffalo Noel Levitz, 92% of prospective students say the quality of a college’s website influences their perception of the institution. Beyond this, students are looking for authenticity. They want to see real stories, transparent communication, and personalized content. Strategies to Attract Prospective Students Content Marketing with a PurposeGone are the days when a simple brochure or campus tour was enough. Today, storytelling drives engagement. Institutions can leverage blogs, videos, and podcasts to showcase student success stories, campus life, and career opportunities. By creating authentic content that answers prospective students’ questions, you can build trust and... --- - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://tayb.sa/uncategorized/how-does-crm-help-with-sales/ - Categories: HubSpot in KSA - Markets: EU, KSA A small startup selling eco-friendly home products experienced a 300% increase in revenue within a year. Their secret weapon? A Customer Relationship Management (CRM) system. By streamlining their sales process, organizing customer data, and automating follow-ups, they turned potential leads into loyal customers. This isn’t just a success story—it’s a testament to how CRM with Sales strategies can revolutionize a business. In today’s fast-paced, competitive marketplace, businesses must maximize every opportunity to connect with customers. CRM systems are no longer optional; they’re essential tools for boosting sales and building meaningful customer relationships. Let’s explore how CRM helps with sales and why HubSpot stands out as the CRM of choice for many businesses. The Sales Challenges CRM Solves Sales teams face numerous challenges, from managing overwhelming amounts of customer data to ensuring consistent communication. Here are some of the primary hurdles that CRM systems tackle: Disorganized Customer Data: Without a central database, sales reps waste valuable time searching for customer information or following up on forgotten leads. Inefficient Follow-Ups: Studies show that 80% of sales require at least five follow-ups, but 44% of sales reps give up after one attempt. A CRM automates reminders, ensuring no opportunity is missed. Poor Customer Insights: Understanding your customer’s behaviour is critical. A CRM tracks interactions, preferences, and purchase history, giving sales teams actionable insights. Fragmented Communication: Misaligned communication between teams can result in inconsistent messaging and frustrated customers. CRM software ensures everyone is on the same page. By addressing these issues, a CRM transforms... --- - Published: 2025-01-09 - Modified: 2025-01-09 - URL: https://tayb.sa/uncategorized/simplifying-arr-calculation-a-guide-for-saas-entrepreneurs/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA As a SaaS business owner, you know how hard it is to grow in a market that is already very crowded and competitive. But did you know that 70% of SaaS companies fail in the first 20 months after getting their first funding? One common reason is that people don't understand or keep track of important financial metrics like Annual Recurring Revenue (ARR). Figuring out your ARR is more than just numbers; it can help your business grow in a way that lasts. Let us break it down so that you can make good use of this useful metric. What is ARR, and why does it matter? ARR, which stands for "Annual Recurring Revenue," is the steady flow of money that your business gets from subscriptions every year. It's the beating heart of any subscription-based business because it shows how healthy, stable, and likely to grow your income stream is. ARR gives you a clear picture of how well your SaaS business is doing, and if you do it right, it can: Help People Make Decisions: ARR lets you plan for future growth by showing you what's working and what needs more work. Bring in investors: Investors use ARR to figure out how profitable and scalable your business is. Re-Engage Customers: You can find churn risks and deal with them effectively by keeping track of ARR by cohort or segment. ARR calculation is hard for many SaaS founders because they forget about details like refunds, discounts, and different price tiers,... --- - Published: 2025-01-09 - Modified: 2025-01-09 - URL: https://tayb.sa/uncategorized/acv-for-saas-best-practices/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA As software as a service (SaaS) companies continue to rule the business world, Annual Contract Value (ACV) has become a key financial metric for growth and long-term success. But why does ACV matter so much in SaaS business plans? To help you understand how important it is, let's start with a shocking fact: A study from SaaS Capital found that SaaS companies that focus on growing their ACV grow almost 50% faster than those that don't. This shows how ACV affects not only revenue but also growth and the ability to compete in the market. This article will explain what ACV is, why it's important for SaaS companies, and the best ways to use it to its fullest. Along the way, we'll talk about how to be successful, how to avoid common mistakes, and how tools like HubSpot can help you use ACV data to speed up growth. What does ACV mean in SaaS? The average amount of money a SaaS company makes from a customer in a year is called Annual Contract Value (ACV). ACV gives you a bigger picture of customer value than Monthly Recurring Revenue (MRR), which is more focused on short-term gains. This makes it great for planning and forecasting for the long term. For instance, the ACV is $25,000 if a customer signs a $50,000 deal for two years. This metric helps SaaS companies judge the work of their sales teams, keep track of their most important customers, and see how their subscription-based income streams... --- - Published: 2025-01-09 - Modified: 2025-01-09 - URL: https://tayb.sa/uncategorized/using-the-churn-rate-formula-to-enhance-your-saas-strategy/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA When it comes to SaaS (Software as a Service), keeping customers is just as important as getting new ones. Did you know that cutting customer turnover by just 5% can make your business 25% to 95% more profitable? This shocking number from Bain & Company shows how important it is to understand and use the churn rate formula for long-term growth. Whether you're in charge of a new SaaS company or an established one, the first step to keeping customers is to accurately calculate and act on churn metrics. The churn rate formula can help you understand and improve your SaaS strategy. Let's look at how it can be used. How do you figure out the churn rate? It's easy to understand how the churn rate formula works: Churn Rate (%) = (Number of Customers Lost During a Period / Total Customers at the Beginning of the Period) / 100 Businesses can use this formula to find out what percentage of customers stop using their service within a certain amount of time. The maths is easy to understand, but the insights it gives are very useful. It helps SaaS companies figure out how well they're keeping customers and find patterns or issues with how happy their customers are. The churn rate for a company in a given month is 5% if they start the month with 1,000 customers and then lose 50. Even though this number may not seem like much, even a small churn rate can have big long-term... --- - Published: 2025-01-03 - Modified: 2025-01-03 - URL: https://tayb.sa/uncategorized/total-addressable-market-how-to-define-your-saas-growth-potential/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Netflix made news in 2019 for spending an amazing $15 billion a year on content, which was a huge amount of money. What was even stranger, though? It wasn't the biggest spender on fun things. That title went to Disney, which bought Fox and is now in a position to dominate a huge total addressable market (TAM) in the streaming wars. TAM isn't just a buzzword; it's the basis of growth strategies that can be scaled up, especially in SaaS. When you understand TAM, you can see how far your business can go, which competitors you should keep an eye on, and where you should put most of your efforts. Determining TAM is important for SaaS companies to see where they can grow and how to make new products. Let's talk about how to correctly identify your entire target market, make sure it fits with your SaaS strategy, and use data-driven tools such as HubSpot to make the most of it. What is the largest market that can be reached? Why is it important? The total addressable market is the amount of money you could make if your product or service got a 100% share of the market. It's an important metric for SaaS companies because it limits how much they can grow. Knowing about TAM helps you answer basic questions: Is the group you want to reach big enough to support long-term growth? Are there untapped chances that you should look into? To focus on high-value segments, how can... --- - Published: 2025-01-03 - Modified: 2025-01-03 - URL: https://tayb.sa/uncategorized/mastering-the-retention-rate-formula-essential-for-saas-success/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA There is a lot of competition in the SaaS world, and customers can leave at any time. Knowing and mastering the retention rate formula can mean the difference between rapid growth and stagnation. Take a look at this: a study by Bain & Company found that keeping just 5% more customers can increase profits by 25% to 95%. Because of this huge potential, retention metrics are more than just numbers; they're what keep a SaaS business alive. This article will explain in detail the retention rate formula, why it's so important for SaaS success, and how you can use it to keep your customers coming back for more. How do I find the retention rate? At its core, the retention rate formula finds the percentage of customers that a business keeps over a certain time period. It's as simple as this equation: % of people who were retained = (CE - CN) / CS x 100 CE (Customers at End): The number of customers at the end of the time period. CN = Number of New Customers; this is the number of new customers gained during the time period. Clients at Start (CS): The number of clients at the start of the period. If you had 1,000 customers at the beginning, added 200 more, and ended up with 1,050, your retention rate would be x 100, which equals 85%. This formula gives you a clear picture of how well your business keeps customers, so you can see what you're doing... --- - Published: 2025-01-03 - Modified: 2025-01-03 - URL: https://tayb.sa/uncategorized/understanding-cost-per-acquisition-balancing-growth-and-profitability-in-saas/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA You may know Slack, a SaaS company that made a lot of noise in 2020 when it said it had reached a $1. 1 billion annual revenue run rate. But one of the main reasons Slack was so successful was that it was able to manage its Cost Per Acquisition (CPA) well. The cost of getting a new customer has become an important measure for SaaS companies that want to grow and make money. It's not just a numbers game for companies like Slack to understand and improve their CPA. It's a strategic imperative that affects everything from their marketing budgets to their ability to grow in the future. When it comes to SaaS, where subscription models are king, getting new customers usually costs money up front. Making sure that the lifetime value (LTV) of a customer is higher than the cost per acquisition (CPA) is the key to long-term growth. This article will talk about what CPA is, why it's important for SaaS businesses, and how to find the best balance between growth and profit. Lastly, we'll talk about how tools like HubSpot can make it easier to manage and improve CPA. How do I find Cost Per Acquisition (CPA)? Cost Per Acquisition is a way to figure out how much it costs a business to get a new customer. It includes things like advertising, marketing tools, sales team salaries, and other costs that are related. The formula is easy to understand: CPA = Total Costs of Marketing and... --- - Published: 2024-12-30 - Modified: 2024-12-30 - URL: https://tayb.sa/uncategorized/calculating-customer-lifetime-value-the-formula-every-saas-business-should-know/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Zuora looked at subscription-based software businesses in 2019 and found that those with high retention rates grew 20% faster than those with lower rates. It's not a surprise. You can't say enough about how important it is for SaaS companies to get the most out of each customer over time. But getting this done takes more than just getting new customers. You also need to understand and improve Customer Lifetime Value (CLV), which is a key metric for long-term SaaS success. This article will explain the CLV equation, talk about what it means for businesses strategically, and look at how SaaS companies can use it to do well, even when they have problems like customers leaving. How much does a customer last? Customer Lifetime Value, or CLV, is how much money a business thinks it will make from a single customer over the course of their relationship. It's an important metric for SaaS companies because their recurring revenue models depend on keeping customers for a long time. Most of the time, the CLV equation looks like this: Average Revenue Per User (ARPU) times Gross Margin times Churn Rate gives you CLV. Each of these variables is a chance to make the business more profitable. Let's break down the equation and think about what we can do to increase CLV and decrease the number of customers who leave. Step 1: Try to get the highest average revenue per user (ARPU). ARPU shows how much money each customer brought in on average... --- - Published: 2024-12-29 - Modified: 2024-12-29 - URL: https://tayb.sa/uncategorized/customer-acquisition-strategies/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Customer acquisition is the lifeblood of saas business growth. Finding and implementing effective customer acquisition strategies can make the difference between success and failure. Let’s explore proven strategies for SaaS companies to attract, engage, and convert potential customers while optimizing costs and ensuring long-term retention. 1. Understand Your Target Audience Before launching any customer acquisition campaign, a deep understanding of your ideal customer profile (ICP) is critical. SaaS companies should analyze customer demographics, pain points, and behavioral patterns. Tools like customer surveys, social media listening, and analytics platforms can provide actionable insights into who your potential customers are and what they need. 2. Optimize Your Website for Conversions Your website is often the first touchpoint for potential customers. A well-designed, user-friendly website with clear calls-to-action (CTAs) is essential. Key elements include: A responsive, mobile-friendly design. SEO-optimized content targeting relevant customer acquisition keywords. Landing pages tailored to specific campaigns with compelling offers. Use tools like heatmaps and A/B testing to identify areas for improvement. 3. Invest in Content Marketing Content marketing is one of the most effective strategies for customer acquisition. Create high-quality, informative content that addresses your audience's needs. Types of content to consider include: Blog posts targeting relevant keywords like "customer acquisition strategies for SaaS. " Case studies showcasing success stories with your product. E-books and whitepapers for lead generation. Video tutorials and webinars to engage prospects visually. Consistently publishing SEO-optimized content not only drives traffic but positions your SaaS company as a thought leader in the industry. 4.... --- - Published: 2024-12-29 - Modified: 2024-12-29 - URL: https://tayb.sa/uncategorized/arpu-saas/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA The Average Revenue Per User a. k. a ARPU is a critical metric for Software as a Service (SaaS) businesses looking to understand their revenue potential and customer profitability. By focusing on ARPU, companies can better tailor their strategies for growth and improve their bottom line. In this article, we’ll explore the significance of ARPU, how to calculate it, strategies to maximize it, and how tools like HubSpot can help measure and manage this essential metric. What is ARPU and Why Does It Matter? ARPU represents the revenue generated per user or customer over a specific period, often measured monthly or annually. It provides a snapshot of how much value each customer contributes to your business and serves as a benchmark for customer monetization. Strategies to Maximize ARPU Maximizing ARPU involves a blend of pricing strategies, product enhancements, and customer retention techniques. Here are key strategies to drive ARPU growth: 1. Upselling and Cross-Selling Offer premium features or advanced plans to existing customers. Bundle complementary products or services for added value. 2. Tiered Pricing Plans Introduce multiple pricing tiers that cater to varying customer needs and willingness to pay. Ensure clear value differentiation between tiers to encourage upgrades. 3. Improve Product Stickiness Enhance your product’s usability and relevance to boost engagement. Use customer feedback to identify must-have features. 4. Personalized Customer Experiences Leverage data analytics to tailor offers and communication. Segment users to provide targeted incentives for higher-value plans. 5. Reduce Churn Focus on customer success and proactive support to... --- - Published: 2024-12-29 - Modified: 2024-12-29 - URL: https://tayb.sa/uncategorized/re-engaging-churned-customers-strategies-for-saas-recovery/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA In Software as a Service (SaaS), keeping customers is very important. But a study by Bain & Company found that keeping just 5% more customers can increase profits by 25% to 95%. This means that churn management isn't just a defensive move for SaaS companies; it's also a chance to grow. The moment a customer leaves, many businesses see them as lost. But if you go about it the right way, customers who have left can often be a goldmine of potential revenue. These people already know your brand. If you fix the problems that made them leave, you can not only get them back, but also make their loyalty stronger than ever. This article talks about useful ways to get customers who have left back, which can help your SaaS business get back lost revenue and build stronger customer relationships. Figuring Out Why Customers Leave It's important to know why customers left in the first place before you can figure out how to get them back. Some common reasons are: Expectations Not Met: The product did not give them the value they were hoping for. Concerns about pricing: the price didn't seem to match the benefits. Poor User Experience: People were unhappy because the interfaces were too hard to use or important features were missing. Poor customer service: Issues that were not resolved or responses that were too slow made people angry. Ads from Competitors: A rival company provided a better or less expensive option. When you know these... --- - Published: 2024-12-24 - Modified: 2024-12-24 - URL: https://tayb.sa/uncategorized/breaking-down-mrr-how-to-measure-and-boost-your-saas-revenue/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Monthly Recurring Revenue (MRR) often determines revenue growth. MRR is a way to measure steady, subscription-based income, which is important for long-term success and growth. But businesses can make a lot more money by strategically optimizing MRR instead of just keeping track of it. What does MRR mean? Monthly recurring revenue (MRR) is the steady, recurring income that your customers bring in every month. Like one-time or nonrecurring income, MRR gives you a clear picture of how your business is doing financially and how predictable it is. Important Parts of MRR:New MRR: The amount of money made from new customers you got during the month. Upselling or cross-selling to current customers can increase revenue, a strategy known as expansion MRR. The amount of money lost because of subscription cancellations or downgrades is called churned MRR. Net New MRR is the difference between churned MRR and the sum of new MRR and expansion MRR. By understanding these parts, you can find growth opportunities and areas that need work, like lowering customer turnover or boosting upgrades. What does MRR do to help sales grow? MRR isn't just a number; it's a powerful way to boost growth. Total revenue includes all types of income, such as one-time fees and services, but MRR only looks at recurring revenue. This makes it a great measurement forPredicting Trends in Revenue: MRR is a very accurate way to predict future earnings. Setting Growth Goals: Set attainable goals for getting new customers, keeping old ones, and selling more... --- - Published: 2024-12-23 - Modified: 2024-12-23 - URL: https://tayb.sa/uncategorized/maximizing-customer-lifetime-value-a-guide-for-saas-businesses/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA Getting new customers is only one part of the Software-as-a-Service (SaaS) market, which is very competitive. Growing and adding users is important, but keeping them and maximizing their lifetime value (CLV) will make you successful. Customer Lifetime Value shows how profitable your customers are over time and is also a key metric for figuring out how to keep customers, sell more to them, and make sure they are happy. This guide talks about how SaaS companies can figure out, track, and improve CLV to make money in the long term. How do you find the Customer Lifetime Value (CLV)? Customer Lifetime Value, or CLV, is how much money you can expect to make from a single customer over the course of their entire relationship with your business. It keeps track of upsells, subscription renewals, and any other ways of making money. CLV is important for SaaS companies because it helps them figure out how much it costs to keep customers instead of getting new ones. If your CLV is high, it means that your customers see ongoing value in your product. More loyal customers will help your business grow. Why CLV is Important for SaaS Companies Savings on costs: It costs a lot to get new customers. By increasing CLV, you can balance the costs of getting new customers with the long-term income from current ones. Investor Appeal: People who invest in SaaS often look at metrics like CLV to see how much the business can grow and how healthy... --- - Published: 2024-12-19 - Modified: 2024-12-19 - URL: https://tayb.sa/uncategorized/reducing-churn-rate/ - Categories: Saas Marketing with HubSpot - Markets: EU, KSA One of the most important goals for SaaS companies that want to grow quickly and stay profitable is to lower the rate of customer turnover — aka churn rate. High churn rates can make it harder for a business to make more money, raise the cost of getting new customers, and weaken its foundation. To build lasting relationships with customers and ensure steady growth, it's important to use effective strategies for keeping them. Here are some tried-and-true strategies that SaaS founders can use to keep customers from leaving:1. Proactive Customer EngagementGet customers involved before they stop. Communicating ahead of time, whether it's through personalized emails, timely alerts, or direct outreach, can help you find problems and solve them before they get worse. Such things could be:We welcome new users with an onboarding procedure that clearly demonstrates the value. — Following up with customers who don't seem to be doing anything. — Giving them useful updates or tips based on how they usually use the app. It's important to let customers know that you care about how they feel. 2. Make the user's experience easier. A user experience (UX) that is smooth and doesn't cause problems is important for keeping customers. Users can leave if the interface is challenging to understand, the learning curve is steep, or the navigation is not clear. Here's how to make UX better:- Always seek feedback on the ease of use and address any recurring issues. - Use clear tutorials and tooltips to make the onboarding... --- - Published: 2024-12-18 - Modified: 2024-12-18 - URL: https://tayb.sa/uncategorized/the-benefits-of-using-a-crm-enhancing-business-efficiency-and-growth/ - Categories: HubSpot in KSA All kinds of businesses, no matter how big or small, can't do without customer relationship management (CRM) systems. In today's market, where competition is high, it's important to keep positive relationships with customers. A customer relationship management system (CRM) helps organize, automate, and sync business tasks like sales, marketing, customer service, and more. A CRM is useful for more than just keeping track of customer information; it improves many parts of running a business. Here are some of the main benefits of CRM systems:Better customer relationshipsMore efficient salesImproved data managementImproved communicationMore personalised marketing 1. Better relationships with customers One of the main goals of a CRM system is to help companies get to know their customers better and stay in touch with them. CRM software helps businesses give each customer a more personalized experience by collecting all their information in one place. This includes past interactions, purchases, and preferences. This level of customization builds trust and loyalty, which are important for retaining customers for a long time. After getting a CRM, a company can: Remember how you talked to customers: Teams can better understand the customer's journey and meet their needs when they have access to detailed records of all interactions with them. Improve customer service: CRM systems make it simple for support teams to quickly find information about customers, which helps them solve problems and answer questions. Increase customer satisfaction: Businesses can go above and beyond customers' expectations to make sure they have a good experience by providing customized... --- - Published: 2024-12-17 - Modified: 2024-12-17 - URL: https://tayb.sa/uncategorized/annual-recurring-revenue-arr/ - Categories: Saas Marketing with HubSpot In 2010, Girish Mathrubootham and Shan Krishnasamy started Freshdesk (now known as Freshworks) in Chennai, India. In 2018, the company exceeded $100 million in Annual Recurring Revenue (ARR), a significant achievement driven by strategic customer acquisition, innovative product development, and an unwavering commitment to customer success. This journey showcases how an effective ARR strategy can elevate a SaaS company from a startup to a global contender. For SaaS founders and CEOs, grasping and utilising ARR is essential for enduring growth and lasting success. This introduction connects a real success story with practical curiosity, paving the way for a discussion on ARR strategies. Grasping ARR Beyond the Figures ARR goes beyond just showing your subscription revenue. It reflects your company's value proposition, customer loyalty, and market positioning. A strong ARR indicates that your product effectively addresses genuine issues and that customers are ready to invest in it consistently over time. Achieving and maintaining ARR growth demands a thoughtful strategy that includes acquisition, retention, and expansion. 1. Focus on Keeping Customers Acquiring new customers is thrilling, but keeping your current ones is what truly drives ARR growth. Retaining a customer is much more economical than bringing in a new one, and loyal customers frequently turn into your most powerful supporters. Create a smooth onboarding process. Initial impressions are important. Make sure that new users immediately recognise the benefits of your product. Focus on proactive customer success initiatives. Consistent check-ins, usage insights, and personalised assistance can help avoid churn. Promote lasting commitments. Providing... --- - Published: 2024-12-16 - Modified: 2024-12-16 - URL: https://tayb.sa/uncategorized/owering-churn-saas/ - Categories: Saas Marketing with HubSpot Keeping customers is essential for the long-term success of SaaS companies. In recurring revenue models, minimizing turnover has a direct effect on profitability and lays the groundwork for sustained success. How can you actively spot customers who may be at risk and implement effective strategies to keep them engaged? Explore HubSpot's data dashboards and integrations—a transformative tool for contemporary SaaS companies. The Significance of Minimising Churn Churn refers to customers who decide to cancel or choose not to renew their subscriptions. High churn rates hinder growth and raise acquisition costs, as companies need to replace lost customers to sustain their revenue. Minimising churn is essential for SaaS companies for various reasons. Maximising Customer Lifetime Value (CLV): Customers who stay with us are more inclined to buy upgrades or extra services. Fostering Growth: Reducing churn leads to greater stability and more resources for expanding operations. Creating Brand Loyalty: Keeping customers encourages advocacy and establishes lasting trust in the brand. We are using HubSpot data dashboards to decrease churn. HubSpot's data dashboards offer real-time insights, enabling SaaS companies to visualize essential metrics and implement targeted actions to minimize churn. Here’s how these dashboards assist: 1. Keep an eye out for important customer metrics. HubSpot dashboards provide a detailed look at how customers behave, including: Monitor how customers engage with your platform. Decreasing usage may suggest a lack of engagement. Support Tickets: An increase in issues could indicate unhappiness. Subscription Health: Quickly spot upcoming renewal dates and any billing concerns. By monitoring these... --- - Published: 2024-12-12 - Modified: 2024-12-12 - URL: https://tayb.sa/uncategorized/monthly-recurring-revenue-mrr/ - Categories: Saas Marketing with HubSpot MRR is the amount of repeat revenue that a Saas company expects to get from its active subscribers every month. The Average Revenue Per User (ARPU) is multiplied by the number of active subscribers to get this number. This calculation gives a clear picture of the company's recurring income, which is needed to judge its financial stability. Why MRR is Important for SaaS Growth Plans Planning and making predictions about money: MRR is a reliable way to figure out how much money you can expect to make, which is important for planning and forecasting your finances. It helps businesses figure out how well they'll do in the long run and whether they can stay in business. You can look at your customers' behaviour, such as churn and retention rates, by keeping an eye on MRR. This analysis helps find trends that help shape growth strategies and allows you to respond quickly to changes in how engaged their customers are. A steady and rising MRR tells investors that a company is financially healthy, which affects their ability to get funding and their valuations. How to Effectively Figure Out MRR To get a correct MRR, it's important to include all relevant revenue components: New MRR: The amount of money made from new customers. Expansion MRR: Extra money from current customers that comes from upselling or cross-selling. Downgrades or cancellations cost money, which is called contraction MRR. Reactivation MRR: The money you make from customers who quit and then came back. For contracts... --- - Published: 2024-12-11 - Modified: 2024-12-11 - URL: https://tayb.sa/uncategorized/annual-recurring-revenue/ - Categories: Saas Marketing with HubSpot Annual Recurring Revenue (ARR) is one of the most important metrics for SaaS companies because it shows how much money the company can expect to get from its customers every year. ARR is an important way to measure a business's growth, stability, and long-term success. It is found by yearlyizing the recurring revenue from subscriptions. Growing ARR for SaaS companies isn't just about getting new customers; it also means planning ahead to get the most out of each customer, keep them longer, and set the best prices. This article will talk about strategies you can use right away to get the most out of ARR, with a focus on how tools like HubSpot can help you do them well. What is ARR, and why is it important? ARR shows how well a company is doing financially because it shows the total yearly income from active subscriptions. It only looks at recurring revenue and doesn't include one-time fees, so it's a good way to tell if a SaaS company is stable and can grow. ARR is more than just a financial measure; it's also a way to make strategic decisions. Advice on how to increase recurring annual income Here are some good ways for SaaS companies to increase ARR, along with links to HubSpot tools that can help them reach their goals. 1. Cross-sell and up-sell to customers you already have One cheap way to increase ARR is to make each customer worth as much as possible over their lifetime. Cross-selling... --- - Published: 2024-12-10 - Modified: 2024-12-10 - URL: https://tayb.sa/uncategorized/contribution-margin/ - Categories: HubSpot for Education Scaling profitably is the ultimate aim in the competitive environment of Software as a Service (SaaS). Businesses must closely monitor their data to reach this, and among them one of the most important is contribution margin. Knowing this financial indicator might help one distinguish between unsustainable practices and effective development. This post explores the idea of contribution margin, clarifies why SaaS businesses need it, and describes how it stimulates profitability and scalability. Contributive Margin: What is it? Fundamentally, contribution margin is the part of income left over variable costs. Said another way, it shows how much money remains from every dollar of income to pay for fixed expenses and help to generate profits. The formula is rather simple: Variable costs in SaaS usually include things like hosting, customer service, payment processing fees, and outside integrations connected to user activity. Why SaaS's Contribution Margin Counts Operating on a high fixed-cost model, SaaS companies sometimes see their expenses—including marketing, sales, and product development—remain rather constant independent of their customer count. This makes a key indicator of scalability and profitability contribution margin. The following justifies the great relevance of this: 1. Evaluating Operational Accuracy Once variable costs are taken into account, the contribution margin shows how effectively your company creates income. More money is accessible to cover fixed costs and propel profit when a contribution margin is higher. 2. Calculating Scalability SaaS companies depend on reaching economies of scale, in which case expansion lowers per-customer costs. Strong contribution margin shows that the company... --- - Published: 2024-12-09 - Modified: 2024-12-09 - URL: https://tayb.sa/uncategorized/gross-margin-and-gross-profit/ - Categories: Saas Marketing with HubSpot Money numbers on a spreadsheet aren't just numbers when you run a SaaS business; they're the heart of your company. Out of these numbers, Gross Profit and Gross Margin are the most important ones for figuring out how healthy a business is financially. Even though they're related, they give you different information about how your business is doing. If you want to make better business choices, you need to understand both and know when to pay attention to each. Let's break it down in a way that's easy to understand and works for SaaS businesses. What is Gross Profit? Gross Profit is the amount of money your SaaS business makes after having paid for the direct costs of providing your service or product. For SaaS companies, these direct costs could include hosting fees, fees for third-party software integrations, or costs for customer service that are directly related to providing the service. This is how it works: Gross Profit = Sales - Cost of Goods Sold (COGS) "Gross Profit" = "Revenue - Cost of Goods Sold (COGS)" Such as: Let's say that your SaaS business makes $1 million a year. It's possible that your costs of goods sold (COGS) are $300,000. If they are, then your gross profit is: $1,000,000 - $300,000 = 700,000 You still have $700,000 left over to pay for things like marketing, salaries, and new product development. What does Gross Margin mean? Gross Margin, on the other hand, is a percentage that shows how much of your... --- - Published: 2024-12-06 - Modified: 2024-12-06 - URL: https://tayb.sa/uncategorized/redbranding-saas/ - Categories: Saas Marketing with HubSpot It's not easy to stay relevant and resonant in the world of SaaS (Software as a Service). What worked when you first started your business might not work anymore or with where you want to go. This is where rebranding comes in. It's not just a fresh coat of paint; it's a big change that can affect how your customers see your business and product. Changing a logo or tagline isn't the only thing that goes into rebranding. It has to do with change. But how do you know when to rebrand, why it's important, and how to do it without changing who you are? Let's get down to the important stuff. When You Might Want to Rebrand There is a lot of thought that goes into rebranding. It takes a lot of time, could be dangerous, and requires a lot of self-reflection. There are, however, some clear signs that it's time for a change: 1. The people you meet have changed. It's possible that your SaaS was first made for small businesses, but over time, you've found that enterprise clients like it more. Or maybe the types of people who buy from you have changed because of new features or integrations. You could lose relevance if your brand stops connecting with the people you want to reach. 2. There are too many people in the market It's time to set yourself apart if your branding looks too much like that of your competitors or, even worse, if people mix... --- - Published: 2024-12-05 - Modified: 2024-12-05 - URL: https://tayb.sa/uncategorized/integrate-sis-with-hubspot/ - Categories: HubSpot for Education Integration of Student Information Systems with HubSpot at Universities Imagine having all your student data in one place, fully integrated with powerful CRM tools to engage, recruit, and retain students effortlessly. But right now, your student information might be siloed in systems that aren’t designed to maximize engagement or outreach – and bridging that gap can seem daunting. Integrating your Student Information System with HubSpot could be the game-changer your university needs. 1) Why Integrate SIS with HubSpot? SISs are essential for maintaining academic records, enrolments, grades, and other student data. However, HubSpot specialises in customer relationship management, delivering marketing, sales, and customer support solutions that increase communication, lead management, and data analytics. Integrating the systems has these primary benefits: Unified Data: Integrating SIS data with HubSpot creates a single source of truth for departments to access current student data. HubSpot can send personalised emails, alerts, and reminders based on SIS data, improving student communications. Integration automates operations like lead nurturing for potential students, saving staff time and reducing errors. Better Insights: HubSpot's analytics and SIS data help schools track student engagement, identify at-risk students, and improve marketing and recruitment. 2. HubSpot-SIS Integration Steps SIS integration with HubSpot might be complicated, depending on the SIS and university aims. High-level process overview: Step 1: Set Goals and Use Cases Integration projects begin with identifying important goals. These are popular academic usage cases: Tracking prospective students, following up on enquiries, and nurturing leads. - Admissions: Application management, revisions, and accepted student tracking.... --- - Published: 2024-12-04 - Modified: 2024-12-04 - URL: https://tayb.sa/uncategorized/how-to-integrate-student-information-systems-with-hubspot-at-universities/ - Categories: HubSpot for Education Ever feel like student recruitment has become more and more complex over time? With tighter budgets and more competitors, colleges are under pressure to achieve more with less—especially when it comes to enrolling students.   That’s where HubSpot CRM comes in.   Case Studies show that HubSpot CRM is helping higher education entities connect with students in a more meaningful way - engaging them all the way from that first “hello” to graduation day. 1. Simplifying the Employment Pipeline By centralising all potential student data, HubSpot CRM helps admissions teams monitor, handle, and grow prospects from first inquiry through enrolment. Automation technologies and easy-to-use interface of HubSpot help one to track where each student is in the admissions process and see their path. Using HubSpot, admissions teams may handle enquiries from several sources—including email, social media, and the university website—all inside one platform. The CRM system generates an easily available summary of every applicant's path by automatically gathering and arranging this data. HubSpot's pipeline management tools let admissions teams quickly identify which stage each potential student is at, thereby enabling effective follow-up activities depending on certain deadlines and schedules. This graphic guarantees that no prospective student falls between the lines. 2. Customising Participation and Communication Attracting and keeping pupils in the digital age depends mostly on personalising. HubSpot CRM lets companies provide tailored messages depending on every student's choices, activities, and demographics. Using HubSpot's automation, schools may create customised workflows sending pupils timely and relevant materials. An automatic email series... --- - Published: 2024-12-03 - Modified: 2024-12-03 - URL: https://tayb.sa/uncategorized/gross-profit-gross-margin-saas/ - Categories: Saas Marketing with HubSpot Grasping the difference between gross profit and gross margin is essential for SaaS (Software as a Service) companies looking to evaluate their financial health and operational efficiency. Despite their interconnectedness, these metrics offer distinct perspectives on profitability and cost management. Gross profit compared to gross margin. Gross Profit: This represents the total amount of money remaining after subtracting the Cost of Goods Sold (COGS) from the total revenue. It represents the sales revenue before accounting for operating expenses, taxes, and interest. We calculate Gross Profit by subtracting the Cost of Goods Sold (COGS) from Revenue. Gross Margin: Shown as a percentage, gross margin reflects the share of revenue that surpasses COGS. It demonstrates the effective alignment of production and service delivery with sales. Formula: Gross Margin (%) = × 100 Significance for SaaS companies In the SaaS industry, keeping a strong gross margin is essential because of the recurring revenue model and the costs that come with it. A solid gross margin guarantees that there are enough resources to manage operating costs and support growth efforts. Determining gross margins in SaaS companies, the cost of goods sold (COGS) includes costs directly associated with service delivery. Expenses related to hosting and infrastructure, Salaries for customer support, Licensing fees for third-party software... Here’s a Sample Calculation: If a SaaS company generates $500,000 in monthly revenue and incurs $150,000 in COGS,Gross profit equals $500,000 minus $150,000, which results in $350,000. Gross Margin (%) = ($350,000 ÷ $500,000) × 100 = 70%This 70% gross... --- - Published: 2024-12-02 - Modified: 2024-12-02 - URL: https://tayb.sa/uncategorized/ntegrate-sis-with-hubspot/ - Categories: HubSpot for Education Integration of Student Information Systems with HubSpot at Universities Imagine having all your student data in one place, fully integrated with powerful CRM tools to engage, recruit, and retain students effortlessly. But right now, your student information might be siloed in systems that aren’t designed to maximize engagement or outreach – and bridging that gap can seem daunting. Integrating your Student Information System with HubSpot could be the game-changer your university needs. 1. Why Integrate SIS with HubSpot? SISs are essential for maintaining academic records, enrolments, grades, and other student data. However, HubSpot specialises in customer relationship management, delivering marketing, sales, and customer support solutions that increase communication, lead management, and data analytics. Integrating the systems has these primary benefits: Unified Data: Integrating SIS data with HubSpot creates a single source of truth for departments to access current student data. HubSpot can send personalised emails, alerts, and reminders based on SIS data, improving student communications. Integration automates operations like lead nurturing for potential students, saving staff time and reducing errors. Better Insights: HubSpot's analytics and SIS data help schools track student engagement, identify at-risk students, and improve marketing and recruitment. 2. HubSpot-SIS Integration Steps SIS integration with HubSpot might be complicated, depending on the SIS and university aims. High-level process overview: Step 1: Set Goals and Use Cases Integration projects begin with identifying important goals. These are popular academic usage cases: Tracking prospective students, following up on enquiries, and nurturing leads. - Admissions: Application management, revisions, and accepted student tracking.... --- > Discover why hiring a professional web development company is crucial for creating a successful business website. Learn the key factors to consider when selecting the right development partner to ensure a secure, customised, and high-performing site. - Published: 2024-11-29 - Modified: 2025-07-29 - URL: https://tayb.sa/digital-marketing/why-hiring-a-web-development-company-is-essential-for-your-business-key-tips-for-choosing-the-right-partner/ - Categories: Digital Marketing Web development is the creation and upkeep of websites. This involves creating a website for your company that reflects your brand online, runs well for users, and supports your attainment of company objectives. Web development primarily consists in three areas: Your visitors' view of your site—the layout, design, and interactive elements including buttons or forms—is known as the front-end. Whether individuals visit on mobile phones or laptops, it must be aesthetically pleasing and user-friendly. The behind-the-scenes component that guarantees everything runs as it should is back-end. It controls consumer data, payments, or any other information your website must process. Smooth operations and security depend on a reliable back-end. Once your site is operational, you should maintain it current. This covers including adding fresh material, addressing errors, and ensuring security.  Why You Should Contract a Web Development Company Professional web creation is about producing a site that stands out and runs smoothly, even while there are tools that help you design simple websites on your own. Employing a web development company is wise for the following reasons: A skilled team will design a website specifically for your company needs, making sure it suits your identity, objectives, and client experience requirements. Typically lacking this adaptability is a cookie-cutter template. Technical expertise of web development firms spans design, coding, and user experience (UX). They are adept in creating responsive, speedy, safe websites fit for any device. Security: Any company needs cybersecurity, but particularly if you handle private client information. A web development business... --- - Published: 2024-11-28 - Modified: 2024-11-28 - URL: https://tayb.sa/uncategorized/hubspot-higher-education-university/ - Categories: HubSpot for Education Colleges and universities are using modern marketing platforms like HubSpot to differentiate themselves by simplifying initiatives, customising messaging, and more successfully involving potential students. For many organisations, HubSpot's all-in-one marketing, sales, and service platform has been a game-changer providing tools to drive enrollment increase, increase engagement, and precisely track results. This is how higher education institutions may apply sophisticated marketing methods using HubSpot: Data-Driven Personalization and Analytics Strong data analytics from HubSpot enable colleges to gather, evaluate, and act on the information of prospective students at every point in their path. Whether via social media, email, or website interactions, institutions can monitor student activity across several channels and provide customised marketing messages fit for particular needs. For instance, HubSpot's Marketing and Sales Hubs allowed Tecmilenio University in Mexico automate correspondence and customise communications to potential students. Tecmilenio drew thousands of qualified candidates and turned them into students by combining information from many touchpoints—including social media and email. HubSpot let the institution monitor user behaviour and provide tailored materials based on the interests of the student, therefore enhancing their lead generating efforts and enabling automation of time-consuming chores. Eighth source; ten source. Inbound Marketing and Content Creation HubSpot's inbound marketing strategy provides valuable information instead of pushing conventional outbound ads, therefore helping universities attract students. The software enables easy management and publishing of blog entries, landing sites, and social media updates, therefore producing a seamless content marketing plan that captivates students. For example, colleges implementing video content on landing pages—a strategy... --- - Published: 2024-11-27 - Modified: 2024-11-27 - URL: https://tayb.sa/uncategorized/e-commerce-sites/ - Categories: Digital Marketing Running a successful eCommerce business requires more than just a great website; it requires a seamless integration of various operational tools that ensure smooth workflows, efficient processes, and an excellent customer experience. Choosing the right integrations and the right agency to help build and support your online store can make a big difference in how your business grows and scales. In this blog post, we’ll explore how to identify the integrations your eCommerce business needs, how to brief an agency effectively, and how to pick the best agency to support your website and its integrations.  Step 1: How to Decide Which Integrations Your eCommerce Website Needs Choosing the right tools and systems to integrate into your eCommerce website depends on your business model, size, and specific needs. Here’s how to break it down: Assess Your Business Model and Needs The first step is understanding the basic needs of your business: - Sales Channels: Are you selling only on your website, or do you also sell through third-party marketplaces (Amazon, eBay) or social media (Instagram Shop, Facebook Shop)? - Order Volume and Scale: A business with high order volume may need more advanced inventory management and automation tools compared to a smaller operation. - Fulfilment and Shipping: Are you handling fulfilment in-house or outsourcing it to a logistics company? This determines the need for fulfilment integrations. - Payment Methods: Ensure your website supports the payment methods that your customers prefer, whether it's PayPal, credit cards, or mobile wallets like Apple Pay... --- > Noor is an advanced online education management system developed by the Saudi Ministry of Education - Noor with HubSpot are a powerful combination... - Published: 2024-11-22 - Modified: 2025-07-29 - URL: https://tayb.sa/hubspot-in-ksa/using-noor-with-hubspot/ - Categories: HubSpot in KSA Using Noor with HubSpot creates a powerhouse of tools and data for educational wizards. Let's explore both the packages separately first... What is Noor? Noor is an advanced online education management system developed by the Saudi Ministry of Education to streamline and automate various educational processes across the country’s schools. It provides a centralized platform for students, parents, teachers, and administrators to manage essential functions such as student registration, grade reporting, attendance tracking, and curriculum management. Teachers can upload grades and monitor student attendance, while parents can access real-time updates on their child’s academic progress and communicate with teachers directly. School administrators use Noor for managing operations, including teacher assignments, student enrollment, and generating statistical reports, enabling data-driven decision-making. The system improves efficiency by digitizing routine tasks, increases transparency through real-time access to student data, and fosters better engagement between schools and families. Overall, Noor plays a critical role in modernizing education in Saudi Arabia, enhancing communication, improving administrative processes, and empowering all stakeholders involved in the educational process. What is HubSpot? HubSpot is a comprehensive customer relationship management (CRM) platform designed to help businesses streamline their marketing, sales, and customer service processes. It offers an integrated suite of tools that enable companies to manage contacts, track leads, automate marketing campaigns, and provide exceptional customer support—all from a centralized dashboard. HubSpot’s marketing tools allow businesses to create personalized email campaigns, manage social media accounts, and optimize content through SEO and analytics. The sales features include pipeline management, deal tracking, and... --- - Published: 2024-11-22 - Modified: 2024-11-22 - URL: https://tayb.sa/uncategorized/shopify-vs-wordpress/ - Categories: Digital Marketing If you want to build a great online business, you need to pick the right platform. One of the most popular choices right now is Shopify. Another is WordPress (with WooCommerce for eCommerce). Both platforms have powerful tools for making online stores, but which one is best for your business relies on its needs. We at Tayb strongly believe that WordPress is the best option for businesses. Here's why: 1. It's easy to use The best thing about Shopify is how easy it is to use. It's made for business owners who want to quickly set up an online store without having to worry about things like servers or security. The easy-to-use Shopify platform takes care of everything, from hosting to updates, which makes it a good choice for business owners who want a quick and easy answer. But WordPress with WooCommerce gives you a lot more options, but you need to know a bit more about technology. Picking a hosting service, downloading themes, and setting up plugins are all parts of setting up WordPress. The extra work, on the other hand, gives you more power over every part of your website. We at Tayb. sa think this extra power is very important, especially for businesses that want to grow and change without being limited by closed systems like Shopify. Shopify is good for people who want to keep things simple, but WordPress is better for businesses that need full control and the flexibility to grow as they do. 2.... --- - Published: 2024-11-20 - Modified: 2024-11-20 - URL: https://tayb.sa/uncategorized/class-lms-hubspot/ - Categories: HubSpot for Education - Markets: EU, KSA In today's fast-paced digital world, businesses across industries are leveraging education and training as powerful tools for customer engagement, employee development, and overall business growth. To maximize the impact of these initiatives, seamless integration between learning platforms and customer relationship management (CRM) tools is critical. Enter Class (from Class. com) and HubSpot—two powerhouse platforms that, when combined, offer businesses a dynamic solution for managing virtual learning environments while optimizing marketing, sales, and customer engagement efforts. Class is a virtual classroom platform built on Zoom, specifically designed to enhance the online learning experience for educators, businesses, and corporate trainers. HubSpot, on the other hand, is a leading CRM and marketing automation platform known for its ability to streamline sales, marketing, and customer service processes. Together, the integration of these platforms delivers powerful benefits for businesses seeking to improve their learning and training programs while driving business growth. The Benefits of Integrating Class and HubSpot Integrating Class with HubSpot offers businesses a wide range of benefits, from automating enrollment processes to enhancing post-course engagement. Below are the key ways in which this integration can transform your business. 1. Automated Enrollment and Registration Management Manual data entry can slow down operations and introduce errors. By integrating Class with HubSpot, businesses can automate the process of registering students or participants and syncing this data with their CRM. Every new registration is automatically captured and added as a contact in HubSpot, reducing administrative overhead and ensuring accurate, up-to-date records. Impact: - Save time on manual... --- - Published: 2024-11-18 - Modified: 2024-11-18 - URL: https://tayb.sa/uncategorized/fidelo-hubspot/ - Categories: HubSpot for Education - Markets: EU, KSA For schools and universities, keeping both academic and administrative tasks running smoothly is really important. In today's digital age, keeping track of student data, engagement, and marketing activities can feel a bit daunting without the right tools in your toolkit. Lots of organisations are already using Fidelo, a Learning Management System (LMS), to make their educational processes smoother. Integrating Fidelo with a robust CRM like HubSpot really takes student engagement and marketing up a notch! This article will walk you through the perks and steps of bringing Fidelo together with HubSpot, and why institutions using Fidelo should definitely think about adding HubSpot to enhance their operations and improve student recruitment, retention, and engagement.  What’s the Benefit of Connecting Fidelo with HubSpot? Fidelo is a solid platform for handling courses, students, and educational content. However, it doesn't quite have all the marketing and customer relationship management (CRM) features that an institution would need to really enhance its student lifecycle and marketing strategies. That's where HubSpot steps in! HubSpot is a top-notch CRM and marketing automation tool that comes packed with great features for handling leads, streamlining communication, and executing targeted marketing campaigns. When educational institutions connect HubSpot with Fidelo, they can enjoy a smooth data exchange, simplify administrative tasks, and enhance student engagement. Check out these great reasons to bring the two platforms together:  Why You’ll Love Integrating Fidelo with HubSpot 1. Smooth Student Recruitment and Enrolment Keeping an eye on future students is just as crucial as looking after the... --- - Published: 2024-10-15 - Modified: 2024-10-15 - URL: https://tayb.sa/uncategorized/logo-design/ - Categories: Digital Marketing - Markets: EU, KSA Logos matter - a lot! But it’s sometimes difficult to explain why. According to Sagi Haviv “A logo is not communication; it’s identification. It’s there to remind you of the company or product”. A Brand embodies the qualities of your business and coveys them in one simple form - the logo. Logo design is probably the most important thing you will ever do for your business. So don’t skimp on budget and make sure you work with the right people. Research by Renderforest, in fact, shows that 75% of people recognize a brand by its logo, making it the top brand identifier. Other factors like visual style and colour signature rank second and third. Here are 3 simple steps to making sure you get the best logo possible for your business: Keep it Simple It goes without saying, but in order to be memorable, a logo needs to be simple. It’s difficult to remember something that has a lot of detail. A good way to understand if a logo is simple enough is to reduce it to a thumbnail, resize it for social, turn it into a favicon. If it works and can still be recognised easily on all these small formats, then it’s simple enough. Make sure it’s unique Sounds obvious, but you would be amazed how many brands take ‘inspiration’ from others and end up looking like a cheap copy. If you copy a famous logo, or another company from your industry you will forever be branded a... --- - Published: 2024-10-08 - Modified: 2024-10-08 - URL: https://tayb.sa/uncategorized/marketing-strategy/ - Categories: Digital Marketing - Markets: EU, KSA There’s an infinite amount of marketing strategies you can use to reach your goals - this is what make it hard to pick. What makes it even harder is that every marketing strategy works. But it only works if it’s the right strategy for your type of business, for your business stage, and you have the resources to make it happen properly. If these 3 things are aligned, any strategy will work. So before you pick your strategy, make sure that you understand which marketing strategies will fit your goal. Here are some examples to help you. GrowthIf you’re an aesthetic clinic looking to get more walk-in traffic in a very competitive landscape, so that you can grow and expand your business, chances are you’re going to need an aggressive strategy. Probably a social media advertising strategy will suit you best. You want to catch local clients, who would find it easy to pick you because you’re close. You also want to create the right offers to get people through the door and then upsell them. Furthermore, you also want to make sure that you have enough budget to reach the number of people you want to attract. You also need funds for artwork, landing pages and available team members to follow up requests within minutes. VisibilityIf you’re a new business selling B2B services looking to establish yourself in an exciting industry, you’ll need to be visible. Very often, B2B services are best sold through LinkedIn and Google visibility. Most... --- - Published: 2024-10-07 - Modified: 2024-10-07 - URL: https://tayb.sa/uncategorized/marketing-approach/ - Categories: Digital Marketing - Markets: EU, KSA As the renowned business consultant Peter Drucker once said, “A business that isn’t growing is dying”. Industries evolve, trends change, and businesses that don’t keep up get left behind. This is why it’s important for businesses to explore various marketing approaches for business growth. The more arrows you have to your bow, the more likely you are to survive. Here are our 3 favourite marketing approaches for growth: 1. SEO and Content You’ve probably heard of inbound marketing before. Coined by the founders of HubSpot, this term refers to the marketing approach of attracting your prospects instead of chasing them. It refers to many different strategies, the strongest and most scalable of which are SEO and Content working together. SEO gives you visibility, whilst content in the form of videos and blogs supports SEO and helps you convert your website visitors into clients. SEO and content are key to growth because they are almost infinitely scalable. They can support diversification and growth and can help you easily tap into various niches within your industry. Content done well with good SEO will get you more business in the long run than any other strategy. It’s worth investing in and taking the time to make it work. 2. Google Ads The second most important strategic marketing tool for growth is Google Ads. Now many of you might say, “Why Google? ” there are so many other platforms to advertise on that work out cheaper. Here’s the tea. Social media platforms are not... --- - Published: 2024-10-04 - Modified: 2024-10-04 - URL: https://tayb.sa/uncategorized/expanding-hubspot-with-zapier/ - Categories: HubSpot in KSA - Markets: EU, KSA 1. Introduction to HubSpot and Zapier If you are a marketer, salesperson, or business owner, you know that creating a cohesive and streamlined process for the different aspects of your business is not always easy. Fortunately, with the endless applications and services available today, you can now create cohesive processes by integrating different systems to function together seamlessly. When it comes to inbound marketing, HubSpot is one of the leading software-as-a-service (SaaS) providers in the industry. It enables businesses to bring in more customers by helping to get found in the search engines, on social media, and even with a user-friendly website and lead nurturing. It also assists with marketing-based emails, analytics, and customer services too. However, HubSpot doesn't do everything a business or agency wants it to do. Sometimes, customizing a form within the tool gets tricky, and other times, data that is entered into HubSpot needs to synchronize with other tools that you use on a regular basis. That's where Owler comes in. Zapier enables SaaS users to integrate their web applications, which in turn increases the utility of each, helping to make each application a "SuperApp" within the boundaries of its abilities. With its easy-to-use features, publishers can mould the APIs of the applications they use regularly to make them work dynamically as specific applications. With HubSpot and Zapier, a user both engineers and publishes a complex chain of interactions that let them easily access useful information and functions that historically required handling redundant, developer-oriented tasks. Combining... --- - Published: 2024-10-01 - Modified: 2024-10-01 - URL: https://tayb.sa/uncategorized/seo-strategies-2/ - Categories: Digital Marketing - Markets: EU, KSA Your website is no good without web traffic, and almost all web traffic starts with a search. Over 90% of web traffic comes from search engines, and Google accounts for over 90% of that. This why SEO has become and indispensable tool for marketing managers and execs everywhere. By optimizing their websites, they can enhance visibility, attract more visitors, and ultimately drive conversions. But just because it is. so commonly required, doesn't make SEO easy. However, understanding the fundamentals is essential for any advertising executive looking to enhance their digital presence. Understanding the Basics of SEO. Let's begin with some very basic and current information about what search engine optimization (SEO) is, and is not, and also have a look at how consumers are using search to locate information, products, and services. SEO is simply the process of making sure search engines (mainly Google due to its market share) understand what your site is about, what you sell and who you sell it to. This is why the first step is to be as clear as possible about this. There can be no great SEO unless you're clear about these elements first. Optimizing Website Set-up for Google Ranking Most website technologies are today seo-able to some extent. Even platforms like Wix and Squarespace have caught up. However, WordPress still holds the lead position in the market due to its flexibility and vast ecosystem of plugins. Let's look at the most important elements of SEO... Speed Speed is paramount for SEO... --- - Published: 2024-09-24 - Modified: 2024-09-24 - URL: https://tayb.sa/uncategorized/why-choose-a-local-hubspot-expert/ - Categories: HubSpot in KSA - Markets: EU, KSA 1. Benefits of Choosing a Local HubSpot Expert Choosing a local HubSpot expert offers numerous advantages, including personalized service, a deep understanding of regional market dynamics, and the ability to build a strong, collaborative partnership. Especially in KSA we're faced with a business environment, so local experts can tailor their strategies to meet specific cultural and economic needs. 2. How to Find the Right Local HubSpot Expert Finding a local HubSpot expert is not too complex. There are few HubSpot experts in Saudi Arabia. TAYB (as part of 9H Capital) is one of the leading local agencies that specializes in HubSpot implementation and integrations. With a team of certified professionals, they ensure that businesses maximize their use of the platform. When deciding who to work with, it's important to keep in mind what your needs are. If you're using software that you want to integrate with HubSpot in order to have all your business intelligence (BI) data in one dashboard, then you should look for an expert who has experience with integrating HubSpot with other software using the API integration. Very few HubSpot agencies do this. TAYB is one of them. 3. Off-the-shelf integration HubSpot offers a wide range of ready-made integrations that help businesses connect various tools and systems to streamline their workflows. These integrations span across different categories like marketing, sales, customer service, operations, and more. Some of the key categories and popular ready-made integrations include:HubSpot offers a wide range of ready-made integrations across various categories, including: 1.... --- - Published: 2024-09-17 - Modified: 2024-09-17 - URL: https://tayb.sa/uncategorized/embracing-omnichannel-marketing-for-enhanced-customer-experiences/ - Categories: Digital Marketing - Markets: EU, KSA 1. Introduction to Omnichannel Marketing Omnichannel marketing is about creating an interconnected experience for consumers wherever they're engaging online by meeting them on the channels where they're already present. As we know, marketing has evolved to become a highly personalized and customized approach. So, what makes you think your brand should stick to a single outreach approach? Omnichannel marketing can be your ultimate ticket to creating a seamless and hassle-free experience for your consumers as they move from your website to a social platform to their email and shopping cart and finally, make a purchase. From the old days of pushing goods and services at people who may or may not really need them, to creating a martech stack that can be used to track a consumer's every move, we're finally living in the future we dreamed of. These days it’s not just about choosing the channels you use to market to your audience; it’s about getting those channels to work seamlessly together. In theory, omnichannel marketing sounds hassle-free. Pair the data you collect to track the customer journey between multiple channels, and then use that information to create tailored, multichannel customer interactions. Of course, if it was that easy, everyone would be doing it. But tools like HubSpot can help streamline the process by providing integrated solutions that unify customer interactions across all channels. Let's look at the benefits of omnichannel marketing... 2. Benefits of Omnichannel Marketing for Customer Experiences It’s not just enterprises that are adopting this strategy;... --- - Published: 2024-09-16 - Modified: 2024-09-16 - URL: https://tayb.sa/uncategorized/the-inbound-marketing-methodology-explained/ - Categories: Digital Marketing - Markets: EU, KSA 1. Introduction to Inbound Marketing Outbound marketing is often characterized by traditional advertising methods such as cold calling, TV commercials, and print ads. Inbound marketing on the other hand is focused on attracting customers through valuable content and personalized experiences. This approach contrasts sharply with traditional marketing methods that often rely on interruptive tactics by instead focusing on building relationships and creating meaningful engagement with potential clients. Inbound marketing strategies are based on the 3 stages of attracting, engaging, and delighting customers, which creates a holistic approach to building lasting relationships. 2. The Attract Stage: Strategies for Drawing in Your Audience Let’s start with the first stage of the inbound methodology: the Attract stage. The attract stage is all about drawing in your audience. After all, it’s going to be difficult to sell them on your product if they never cross paths with your website or social media channels. The strategies and tactics you use during this first stage are all about helping potential customers find your brand, because, in the famous words of Will Rogers, “You never get a second chance to make a first impression. ” It’s important that the first impression attract a potential customer to keep learning more about you, and inbound marketing can help you achieve that goal. Content creation is a huge part of the Attract stage, and the content you develop should be informative. People don’t want to be sold to - they want to be educated. They want solutions to their problems... --- - Published: 2024-09-11 - Modified: 2024-09-11 - URL: https://tayb.sa/uncategorized/seo-strategies/ - Categories: HubSpot in KSA - Markets: EU, KSA Your website is no good without web traffic, and almost all web traffic starts with a search. Over 90% of web traffic comes from search engines, and Google accounts for over 90% of that. This why SEO has become an indispensable tool for marketing managers and execs everywhere. By optimizing their websites, they can enhance visibility, attract more visitors, and ultimately drive conversions. But just because it is. so commonly required, doesn't make SEO easy. However, understanding the fundamentals is essential for any advertising executive looking to enhance their digital presence and website's visibility. Understanding the Basics of SEO. Let's begin with some very basic and current information about what search engine optimization (SEO) is, and is not, and also have a look at how consumers are using search to locate information, products, and services. SEO is simply the process of making sure search engines (mainly Google due to its market share) understand what your site is about, what you sell and who you sell it to. This is why the first step is to be as clear as possible about this. There can be no great SEO unless you're clear about these elements first. Optimizing Website Set-up for Google Ranking Most website technologies are today seo-able to some extent. Even platforms like Wix and Squarespace have caught up. However, WordPress still holds the lead position in the market due to its flexibility and vast ecosystem of plugins. Let's look at the most important elements of SEO... Speed Speed is... --- - Published: 2024-09-10 - Modified: 2024-09-10 - URL: https://tayb.sa/uncategorized/crm-higher-education-2/ - Categories: HubSpot in KSA - Markets: EU, KSA Maintaining close ties to students, alumni, and other stakeholders is crucial in the cut-throat terrain of higher education. Customer Relationship Management (CRM) systems then find application here. In the modern academic setting, CRM technologies are absolutely essential for managers since they simplify communication, improve student involvement, and offer insightful analysis from their data.  Main Higher Education CRM Features Firstly, student lifecycle management for tracking and managing a student from prospect to alumnus, handling admissions, enrolment, academic progress, and beyond has traits that become clear in the choice of a CRM system for higher education. Then arrive communication tools that enable organizations to use email, text messaging, and social media to automatically and customize student and alumni outreach. Nevertheless, a student may not be involved and will constantly be kept updated of their educational experiences without good communication. Furthermore, very important are the powers of conducting data analytics and reports. By means of data, these instruments give managers insights on student behaviours, program efficacy, and other important benchmarks guiding their decisions. Finally, it should have integration ability with current campus systems, including Learning Management Systems and Student Information Systems, so the CRM runs inside the infrastructure of the institution as a whole, being more successful generally. Top CRMs for Executives in Higher Education Administration One or more unique characteristics that meet administrator needs help some of the most used CRM products for the higher education sector stand out. Cloud Salesforce Education is what? From recruitment to alumni involvement, this is the... --- - Published: 2024-09-09 - Modified: 2024-09-09 - URL: https://tayb.sa/uncategorized/crm-systems/ - Categories: HubSpot in KSA - Markets: EU, KSA Regarding the application of CRM technology, Apple Inc. , the technological and creative powerhouse, has been able to implement innovative approaches for customer relationship management to propel loyalty and expansion. Among many other things, corporations like Apple are setting the standard on very large-scale management of consumer interactions and tailoring experiences by means of really high-end CRM systems. Apple's CRM techniques have several lessons for the higher education institutions on student involvement, retention, and success. One of such strengths is giving consumers an experience consistent across all touchpoints. From his or her web presence down to his or her real store experience, it enables a smooth, individualised contact with the client so the customer feels appreciated and acknowledged at every touchpoint. The same can have a means of transforming the surroundings of an institution of higher learning to one that is linked and encouraging of the student. This entails following up in student contacts using CRM systems, tracking their development, and providing them individualised support with regard to their needs and preferences. Apple's CRM approach teaches again another lesson on the value of data integration. Apple's CRM systems are built to let the business gather vast amounts of data and examine it so that it may have a thorough understanding of consumer behaviour and preferences. Integration of such data sources— admissions, academic performance, and student services—will help higher education institutions to present an all-inclusive picture of every student. This all-encompassing strategy might result in improved results for pupils and more... --- - Published: 2024-09-05 - Modified: 2024-09-05 - URL: https://tayb.sa/uncategorized/crm-universities/ - Categories: HubSpot in KSA - Markets: EU, KSA Universities today find themselves relying on Customer Relationship Management (CRM) software to maintain visibility of student engagement, recruitment, alumni relations, and other important business processes. If you manage a University or similar institution, then picking the right CRM can make or break your success. Here are the top five CRM systems that are well-suited to universities in 2024: 1. Salesforce Education Cloud Salesforce Education Cloud is a CRM system designed for educational institutions, including recruitment, admissions, student success, and alumni relations. Main Features: - A 360-degree picture of students and graduates. - Robust analytical and reporting tools. - Workflows and automation can be customized. - Integration with more Salesforce products and third-party applications. Strength: - Highly scalable and configurable, ideal for huge institutions. Ellucian CRM offers higher education-specific solutions, such as CRM Recruit, CRM Advise, and CRM Advance, to manage the student lifecycle from recruitment to alumni interaction. Key Features: - Customised modules for recruitment, student achievement, and alumni engagement. - Integration with the Ellucian Banner and Colleague ERP systems. - Advanced data analysis and insights. - Tools to increase student engagement and retention. Strengths: - Strong integration with higher education systems, as well as a specific focus on university demands. 3. HubSpot for Education HubSpot's CRM platform is popular among educational institutions because of its easy-to-use interface and powerful marketing automation. - Key features include inbound marketing and content management tools. - Track and handle leads. - Marketing automation, including email campaigns. - Integration of numerous third-party technologies. Strengths:... --- - Published: 2024-09-03 - Modified: 2024-09-03 - URL: https://tayb.sa/uncategorized/crm-higher-education/ - Categories: HubSpot in KSA - Markets: EU, KSA Understanding CRM: The Meaning of CRM in Higher Education What is the true meaning of CRM in the context of higher education? This article explores the different functions of CRM systems in universities and colleges, showing practical examples and valuable insights from HubSpot, an established CRM provider. What exactly is CRM in Higher Education? The scope of CRM in higher education extends beyond just managing customer relationships. It includes a wide range of communications, such as those with prospective students, current students, alumni, faculty, and patrons. CRM systems in higher education aim to streamline and strengthen relationships throughout the student lifecycle. The Importance of CRM in Student Recruitment and Enrolment CRM plays a vital role in higher education by boosting the student recruitment and enrolment procedures. In today's competitive landscape, educational institutions must use advanced tools to effectively manage and warm up leads. HubSpot's CRM, for example, offers universities a range of tools to effectively categorise and reach out to potential students. This allows for custom communication strategies that increase engagement and boost conversion rates. This segmentation enables institutions to effectively target students based on their specific interests or demographics, ensuring that marketing efforts are efficient and yield positive results. . Enhancing Communication and Student Engagement Clear and effective communication is crucial for building and maintaining strong relationships with students and other stakeholders. The CRM provided by HubSpot offers a wide range of tools to automate and personalise communication. This ensures that students are kept up to date with timely... --- > An effective marketing plan requires a balance of in-depth research, insightful analysis, and strategic thinking. Here are the steps… - Published: 2024-09-02 - Modified: 2025-07-29 - URL: https://tayb.sa/digital-marketing/marketing-plan/ - Categories: Digital Marketing - Markets: EU, KSA An effective marketing plan requires a balance of in-depth research, insightful analysis, and strategic thinking. By adopting a systematic approach, businesses can ensure that their marketing plan is in line with their overall business goals. Thorough market research is essential for building a solid foundation for any successful marketing plan. Having a clear understanding of the marketing landscape is essential in order to identify both the potential opportunities and challenges that could have an impact on your business. It is important to analyse the size of your target market, its growth potential, and current trends. Market trends can provide valuable insights into consumer behavior, emerging technologies, and regulatory changes that may impact your strategy. Staying informed about these trends allows businesses to effectively position their products or services to meet the changing needs of their target audience. Understand your target audience for an effective marketing plan. A marketing plan that does not have a deep understanding of the customers it aims to reach is unlikely to achieve success. Understanding customer demographics is crucial for gaining insights into your customer base. This data reveals valuable information about their age, gender, income, education level, and location. Nevertheless, successful marketing extends beyond demographics; it necessitates a comprehension of customer psychographics—their values, attitudes, interests, and lifestyles. Crafting messages that truly resonate with your audience can greatly enhance the effectiveness of your marketing efforts. Competitor Analysis Performing a competitive analysis is an essential part of the research phase. Having a clear understanding of the competitive... --- - Published: 2024-08-28 - Modified: 2024-08-28 - URL: https://tayb.sa/uncategorized/what-is-a-crm-system/ - Categories: HubSpot in KSA - Markets: EU, KSA Every day, you communicate with your customers via email, phone, social media, and in-person meetings. Keeping track of all these interactions can be very stressful and difficult to track for your team and team leaders. CRMs were invented to help with this. So, what exactly is a CRM system, and why is it so vital for KSA businesses? A CRM system is not a luxury—it's a requirement. It's the tool that helps you maintain solid customer relationships, organize your team, and expand your business. A CRM system helps you remain ahead of the competition by centralizing your customer data, automating regular operations, and giving actionable insights. What is a CRM System? A Customer Relationship Management (CRM) system is essentially a digital platform that allows you to track and record every type of encounter you have with your leads and customers. CRM systems are also a powerful tool for managing and analysing client interactions throughout their entire relationship with your company. Think of it as the foundation of your client experience. It stores all of your client data in one place, including names, contact information, communication history, and even social network accounts. But it does not end there. A CRM also enables you to monitor sales, create marketing initiatives, and provide excellent customer service. Why Should You Care about CRM? You may be wondering, "Why do I actually need a CRM system? "Can't I just keep track of my client details in excel? "Yes, you could try. However, as your business... --- > Ad agencies a.k.a advertising agencies offer a wide range of services helps boost business growth. Here’s a list of the most effective ones… - Published: 2024-08-27 - Modified: 2025-07-29 - URL: https://tayb.sa/digital-marketing/ad-agency/ - Categories: Digital Marketing - Markets: EU, KSA Ad agencies a. k. a advertising agencies offer a wide range of services helps boost business growth. An Ad agency’s' main services often encompass the list of services below: 1. Strategic Planning Service Description: Agencies use market research, competition analysis, and consumer behaviour insights to create comprehensive marketing strategies for businesses. Impact on Growth: Effective marketing strategies integrate marketing with business goals, ensuring that every campaign boosts brand awareness and growth. 2. Creative Development Service Description: Conception, copywriting, design, and production of ads for various media (TV, radio, print, digital). Impact on Growth: High-quality, engaging advertising attract attention, define the company, and communicate the value proposition, increasing brand awareness and sales. To maximize reach and frequency, agencies plan and purchase advertising space across numerous media channels (TV, radio, print, web, outdoor) 3. Media Planning and Buying. Impact on Growth: An agency can help you understand where to effectively spend your media budget based on their extensive knowledge of the media landscape. You can expect to increase your return on investment by targeting the right audience at the right time and place. 4. Digital Marketing Service Description:Digital Marketing Includes PPC (aka par per click ads on Google and Social), SEO aka Search Engine Optimisation, Inbound Content, Email Marketing, and more. Impact on Growth: Probably the most important of all your strategies, digital marketing engages potential clients, grows your audience, and turns leads into sales.   We love these strategies above all else because they are measurable. 5. Brand Development and placement... --- - Published: 2024-08-26 - Modified: 2024-08-26 - URL: https://tayb.sa/uncategorized/boost-university-enrolment/ - Categories: HubSpot for Education - Markets: EU, KSA Are you looking to increase student enrolment at your university? If so, you're in the right place. Undoubtedly, this is the goal of every educational institution. Post-pandemic statistics show that University enrolments have been on a decline since 2020. To enrol more students, you need to spark interest in your institution. But how can you do this? The answer lies in strategic marketing for university enrolment. Here are some of the better strategies you can use. Marketing For University Enrolment Focus on SEO Did you know that 9 out of 10 marketers use blogs to achieve their business goals? You can do this too. Focus on search engine optimization (SEO) to increase visitors to your website. Use relevant keywords to get ranked higher in search results. Include the keywords that your prospective students are searching for. Strong SEO can significantly increase website traffic. The more visitors you attract, the higher the potential for student enrolment. Create Connections on Social Media 88% of people aged 18-29 use social media. You can leverage this to your advantage. Create social media pages on platforms like Facebook and Instagram and post content that resonates with your audience. A strong social media presence can lead to better enrolment numbers. What should you post on social media? Highlight the positive aspects of your institution. You can create buzz around events or academic achievements. Here's a pro tip: have a look at what your competitors are posting. It can give you valuable insights! Make Sure Your Website... --- - Published: 2024-08-22 - Modified: 2024-08-22 - URL: https://tayb.sa/uncategorized/top-crms-for-universities-what-to-consider/ - Categories: HubSpot in KSA - Markets: EU, KSA Educational institutions are huge organisations. Many use numerous systems to handle daily tasks. According to a study by SemWorks, about 35 different systems are being used that can manage tasks like enrolment, recruitment, and job placement. Managing all these tasks manually across multiple platforms is however very challenging. The Solution? A comprehensive CRM system. What Is CRM (Customer Relationship Management)? CRM is a software that gathers and analyses data about clients/students etc. CRM systems are meant to make communication easier in the external and internal components of the university. All data in the CRM is accessible across all departments - so anyone can view information about the system. In theory, it helps to increase student engagement without additional tasks. Like many advanced tools, CRM systems will also integrate with other software that is already in place. The ultimate goal is to make the daily tasks more efficient. Let's look at some of the best CRM for universities.   5 Best CRMs for Universities If you have planned to get a CRM, picking the right one can be hard. Let's look at some of the best ones and their top benefits.   Element 451 Element 451 is another student CRM platform that has a strong database system. It aims to improve the enrolment process and make it more efficient. We all know that the expectations of students are getting higher - they look for personalised features. This platform uses AI-powered marketing campaigns that will save time and impress your students! It... --- - Published: 2024-08-21 - Modified: 2024-08-21 - URL: https://tayb.sa/uncategorized/what-is-hubspot-and-how-can-it-benefit-universities/ - Categories: HubSpot for Education - Markets: EU, KSA What is HubSpot? HubSpot is a powerful software platform that can revolutionize the way universities attract and engage with prospective students. By enhancing website traffic and optimizing lead conversion, HubSpot helps institutions stay ahead in the competitive world of higher education. In an era where traditional marketing strategies are becoming obsolete, HubSpot offers a digital-first approach that can elevate your university's recruitment efforts. Let’s dive into what HubSpot is and explore the numerous benefits it offers to universities. Benefits of HubSpot for Universities Increase Website Traffic HubSpot is equipped with cutting-edge tools that meet all your SEO needs, ensuring your university's website or blog is highly visible to search engines. By building your online presence with HubSpot, you can significantly boost website traffic and attract more potential students. HubSpot also simplifies sharing valuable content across social media platforms, allowing you to engage with prospective students and their families effectively. Streamline the Enrolment Process One of HubSpot’s standout features is its ability to streamline the enrolment process. The platform enables universities to collect and analyse data on prospective students and their families over time, reducing the need for repetitive application forms. With HubSpot, you can implement a personalized lead scoring system that categorizes prospects based on their fit—strong, moderate, or poor—so you can focus on recruiting the best candidates. Build Strong Relationships HubSpot’s automated email marketing campaigns and lifecycle stage management tools help universities build and maintain strong relationships with students and their families. By nurturing these connections, you can keep... --- - Published: 2024-08-20 - Modified: 2024-08-20 - URL: https://tayb.sa/uncategorized/marketing-information-systems/ - Categories: HubSpot in KSA - Markets: EU, KSA Marketing information systems (MIS) are indispensable tools that empower businesses to make smarter decisions. These systems assist in collecting, managing, and storing data, which in turn, informs and enhances your marketing strategies. By keeping you updated with the latest industry trends, they provide insights into your audience's preferences and your competitors' actions. In essence, a marketing information system serves as a central hub of data, enabling better decision-making. It's a powerful resource powered by cutting-edge technology and advanced software. Let’s explore the incredible benefits that marketing information systems offer. Benefits of Marketing Information Systems Marketing information systems play a pivotal role in driving your business's growth. They provide invaluable data that informs strategic actions for further development. Here are the key benefits: Market Knowledge For a marketing campaign to succeed, you must have a deep understanding of your audience. Being aware of industry trends and competitor activities allows you to tailor your strategies to resonate with your target market. MIS ensures you stay on track by keeping you informed. Stay Ahead An effective marketing strategy enables you to outpace your competitors. Accurate and timely information is crucial for any business, and MIS ensures you are always equipped with the essential data. This knowledge positions you to stay ahead of the competition. Resource Management Efficient resource management is a goal for every business, and marketing information systems can significantly aid in this area. By providing a clearer picture of the performance of various marketing channels, MIS helps you allocate your budget... --- - Published: 2024-08-14 - Modified: 2024-08-14 - URL: https://tayb.sa/uncategorized/crm-systems-university/ - Categories: HubSpot in KSA - Markets: EU, KSA Forrester Research found that companies using CRM systems saw a 300% increase in conversion rates when properly implemented. But how can CRMs help Universities? Are the CRM numbers this good for Education Institutions? Let’s explore what a CRM system is and what it can do for Universities... What is a CRM System, and How does it benefit Universities? A CRM system is a client relationship management platform that is a piece of software that allows Universities to log all prospect and student data and use it for  sales and marketing (as well as other data-related purposes). Here’s a list of ways in which CRM Systems are benefitting: Enhanced Student Engagement CRM systems help universities personalize email communication, track student interactions, and provide timely support, significantly improving student engagement. According to a study by Salesforce, institutions using CRM systems reported a 36% increase in student retention rates. Streamlined Admissions Process Automating the admissions process with CRM systems reduces manual work and speeds up application processing. A report by Technavio indicates that universities implementing CRM solutions saw a 25% reduction in application processing time. Data-Driven Decision-Making CRM systems offer robust analytics and reporting tools, enabling universities to make informed decisions based on real-time data. Gartner's research suggests that educational institutions using CRM analytics improved their operational efficiency by 30%. Improved Alumni Relations CRM systems help universities maintain and strengthen relationships with alumni through targeted communication and engagement strategies. A survey by Ellucian found that universities with CRM systems experienced a 20% increase... --- - Published: 2024-08-13 - Modified: 2024-08-13 - URL: https://tayb.sa/uncategorized/online-marketing-education/ - Categories: HubSpot for Education - Markets: EU, KSA Competition between Educational entities has become quite cut-throat. With the onset of online marketing and online education, every entity now has access to a much wider market. They also have the opportunity to steal market share from any and all entities, even those that aren’t geographically close, through the use of online marketing for education.   Here’s a list of proven online marketing strategies for Education institutions that work in 2024: Content Marketing Blogging Blogging is the most natural medium for educational institutions because it is in itself educational in nature. Creating content that supports students and helps them make decisions related to their education will attract the right prospects. Also providing blogs about the admissions process and study tips can help support students after they have enrolled. HubSpot claims that businesses that blog generate 67% more leads than those that don't - it’s a no-brainer. Ebooks and Whitepapers Growing your email list is a must if you’re an educational entity. Using e-books and white papers as free downloads will help you attract prospective students and segment your list based on interest. This segmentation will later allow you to create highly targeted email campaigns that convert at much higher rates. Demand Gen Report found that 49% of buyers prefer to engage with a vendor's content before contacting a sales rep. This indicates the importance of providing valuable content to prospective students and their parents. Webinars and Online Courses Webinars are a no-brainer for educational entities because they are educational in... --- - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://tayb.sa/uncategorized/best-social-media-strategies-for-universities/ - Categories: HubSpot for Education - Markets: EU, KSA Universities leverage social media to attract prospective students, engage current students, and maintain alumni relations. If you’re looking to make some decisions about the best social media strategies for your University, you’re in the right place. Here are some social media ideas and examples for Universities for you to consider:  1. Platform-Specific Content Strategies - Facebook: This is a great platform to reach parents because of Facebook’s demographic. According to Pew Research Center, 69% of U. S. adults use Facebook. - Instagram: Instagram allows you to effectively engage with prospective and current students through visuals and video. Instagram is used by 73% of adults aged 18-24, it is therefore ideal to target prospective students and reach alumni. - LinkedIn: Connecting with alumni and promoting professional achievements. LinkedIn is effective for career-oriented content and networking. Example: Harvard University uses Instagram to showcase campus life, student achievements, and events, attracting high engagement from prospective students.  2. Engaging and Interactive Content - User-Generated Content (UGC): Encouraging students to share their experiences can help your University create original content that engages and spreads fast. UGC campaigns can increase engagement by 28% (Adweek). - Interactive Stories and Polls: Using Instagram Stories to create polls and Q&A sessions can help you engage and educate. It can also help you understand your audience better. According to Instagram, 500 million accounts use Stories every day, making it a powerful tool for engagement. Example: The University of Michigan frequently uses Instagram Stories for interactive polls and Q&A sessions, which... --- - Published: 2024-08-08 - Modified: 2024-08-08 - URL: https://tayb.sa/uncategorized/higher-education-crm/ - Categories: HubSpot in KSA - Markets: EU, KSA Higher Education has seen many changes in past years. From hybrid learning during the pandemic to the advent of A. I. fanning the flames of passion for lifelong learning. Higher education has seen challenging times of recent, but it’s also been a very interesting period that has given rise to new opportunities. The sector has seen its own transformation and felt the need to get more digital. A step that had been long due. In this environment, digital savviness is a big advantage. CRM software is playing a big part in this digitization wave, and picking the right one can make or break your institution. So how can you pick a CRM that will transform your higher education institution and make it competitive? Understanding CRM in Higher EducationWhat is Higher Education CRM? A Customer Relationship Management (CRM) system is a software package (usually hosted in the cloud) which is used to manage an institution's interactions with current and prospective students. It uses data analysis to improve prospect, parent and student relationships, streamline internal processes, and enhance overall communication. Relevance of CRM to Higher EducationIn higher education, CRM systems are tailored to manage the student lifecycle, from recruitment and admissions to alumni relations. They help institutions track interactions, personalise communications, and make data-driven decisions that enhance student experiences. This results in improved student engagement, enhanced administrative efficiency, better management decisions, increased student retention and higher graduation rates. CRM Benefits for Higher Education Entities Higher Education Entities benefit from an overall improvement... --- - Published: 2024-08-07 - Modified: 2024-08-07 - URL: https://tayb.sa/uncategorized/marketing-kpis-for-higher-education-institutions/ - Categories: HubSpot in KSA - Markets: EU, KSA What are Marketing KPIs for Higher Education Institutions? KPI stands for Key Performance Indicators. Marketing KPIs are measurable statistics that show that a marketing strategy is hitting its key business goals. In the higher education field, they help educational institutions track performance, identify areas of improvement, and make data-driven decisions. Relevance in Higher EducationIn higher education, marketing KPIs are essential to help you understand student behaviour and fine-tune the recruitment processes. This contributes to the long-term success of the institution. By focusing on KPI metrics, institutions can enhance their marketing efforts and boost revenue. Here’s a list of Marketing KPIs Higher Education Institutions should be using to track their performance: Enrollment Rates Enrolment rates measure the number of students who become paying students after being accepted. This KPI measures the effectiveness of recruitment efforts and the institution’s appeal to prospective students. Boosting enrolment rates from 60% to 70% will invariably result in higher admissions. And this will result in higher tuition revenue. For example, if at the enrolment rate of 60%, 1,000 students were admitted, if the enrolment rate increases to 70%, an additional 100 students would enrol, directly impacting revenue. Application Numbers Tracking the total number of applicants will help you get an idea of the level of interest the institution is garnering. This gauges the success of outreach and inbound marketing efforts. Increasing the number of applications will result in higher revenue. For example, if we put in the work to boost applications (or potential students) from 5,000... --- --- ## People --- ## Projects - Published: 2023-12-05 - Modified: 2025-07-25 - URL: https://tayb.sa/work/campus-hub/ - Categories: Creative Concepts, Digital Consultancy A Vibrant Marketplace https://vimeo. com/891396694? share=copy --- > 9H Digital project for Intercomp focused on the creation of an e-Commerce website with enhanced UX/UI design. - Published: 2023-10-06 - Modified: 2025-07-25 - URL: https://tayb.sa/work/intercomp/ - Categories: E-Commerce Development, UX Design Making E-Commerce Easy Again! https://vimeo. com/785679053? share=copy --- > Sphinx approached us to transform its visual identity, which it would then reflect into a new website and digital marketing campaign. - Published: 2023-10-05 - Modified: 2025-07-25 - URL: https://tayb.sa/work/sphinx/ - Categories: Creative Concepts, UX Design, Website Development A Vibrant Wave of Nostalgia https://vimeo. com/799044365 --- > 9H Digital project for Camilleri Preziosi Advocates focused on redefining a top-tier, legal firm via Branding, UX & Web Development. - Published: 2023-09-29 - Modified: 2025-07-25 - URL: https://tayb.sa/work/camilleri-preziosi-advocates/ - Categories: Branding, UX Design, Website Development Redefining a Top-Tier, Legal Brand https://vimeo. com/816175901? share=copy --- --- ## Clients --- ## Spotlights ---