Category: HubSpot in KSA

In the fast-paced world of Software-as-a-Service (SaaS), knowing how to effectively measure and grow your revenue is key to achieving long-term success. One important metric that stands at the forefront of SaaS revenue analysis is ARPU (Average Revenue Per User). This metric is often overlooked but is critical in assessing the profitability and scalability of … Continued

Why Figuring Out Net Churn Is Important in SaaS Let’s say you have a successful SaaS business that gets new users every month. It looks like the business is growing, but every time a new customer signs up, another one cancels. This is how things are for many SaaS businesses; churn is what stops growth … Continued

In 2012, Slack was not a household name. It began as an internal tool for a gaming company before evolving into the popular collaboration software that we know today. Slack’s meteoric rise was due to more than just a great product; it was also due to a thorough understanding of its target market. Identifying a … Continued

In the fast-paced world of SaaS, where it costs a lot to get new customers and there is a lot of Why it’s important for SaaS businesses to build their brands OneNote, Evernote, and a small SaaS company called Notion were all in the same market in 2019. Notion is still pretty new, but its … Continued

Facebook was just a rough start-up in 2004. It was made up of Harvard students. It’s now a huge business around the world worth hundreds of billions of dollars. Something important that helped it rise so quickly? Clear picture of its Total Addressable Market (TAM). TAM stands for “Total Addressable Market.” TAM is the number … Continued

Almost half of companies say they have trouble adopting CRM. Although many businesses spend heavily in CRM systems, the difficulty is getting teams to really make use of them. Only when teams use CRM systems to their best advantage will their promise—streamlined operations, improved customer experiences, and data-driven decisions—show results. How then can you make … Continued

Which Typical Errors Should One Steer Clear Using a CRM? Almost 91% of businesses with 11 or more employees in 2023 rely on a customer relationship management (CRM) system. Still, many companies fail to fully utilise CRMs despite their general popularity. Using a CRM will revolutionise your customer relationship management, regardless of size—small business or … Continued

Customer retention is a key performance indicator (KPI) that might either make or destroy a company in the fast-paced environment of Software as a Service (SaaS). Did you know that simply 5% increase customer retention could increase profits anywhere between 25% and 95%? This amazing statistic emphasises how important it is to pay close attention … Continued

In the fast-paced world of SaaS, where it costs a lot to get new customers and there is a lot of competition, keeping current customers and getting new ones can make or break a business. A very interesting fact from Bain & Company shows that keeping customers for an extra 5% of the time can … Continued

In 2019, a SaaS company’s board meeting went popular on LinkedIn because it was so open. The CEO said that their Annual Contract Value (ACV) was going up, but their Annual Recurring Revenue (ARR) was staying the same. Investors were scared. How is this possible? The answer lies in knowing the difference between ACV and … Continued