Malta Enterprise Funds and Government Funds for HubSpot CRM

Comparing HubSpot and Salesforce, two giants in the CRM and marketing automation space, is like evaluating two top athletes in their prime: each excels in their domain, but certain elements make them more adept at specific challenges. Here’s a detailed comparison of the strengths of both and how the two can work together to give … Continued

In the fast-paced world of Software-as-a-Service (SaaS), knowing how to effectively measure and grow your revenue is key to achieving long-term success. One important metric that stands at the forefront of SaaS revenue analysis is ARPU (Average Revenue Per User). This metric is often overlooked but is critical in assessing the profitability and scalability of … Continued

Why Figuring Out Net Churn Is Important in SaaS Let’s say you have a successful SaaS business that gets new users every month. It looks like the business is growing, but every time a new customer signs up, another one cancels. This is how things are for many SaaS businesses; churn is what stops growth … Continued

In 2012, Slack was not a household name. It began as an internal tool for a gaming company before evolving into the popular collaboration software that we know today. Slack’s meteoric rise was due to more than just a great product; it was also due to a thorough understanding of its target market. Identifying a … Continued

In the fast-paced world of SaaS, where it costs a lot to get new customers and there is a lot of Why it’s important for SaaS businesses to build their brands OneNote, Evernote, and a small SaaS company called Notion were all in the same market in 2019. Notion is still pretty new, but its … Continued

Facebook was just a rough start-up in 2004. It was made up of Harvard students. It’s now a huge business around the world worth hundreds of billions of dollars. Something important that helped it rise so quickly? Clear picture of its Total Addressable Market (TAM). TAM stands for “Total Addressable Market.” TAM is the number … Continued

Almost half of companies say they have trouble adopting CRM. Although many businesses spend heavily in CRM systems, the difficulty is getting teams to really make use of them. Only when teams use CRM systems to their best advantage will their promise—streamlined operations, improved customer experiences, and data-driven decisions—show results. How then can you make … Continued

In the world of SaaS (Software as a Service), important performance indicators (KPIs) usually define development. One such absolutely vital statistic is ARPU, or average revenue per user. But did you know that a 2019 study revealed that simply 10% increase in ARPU could result in a 35% rise in revenue? Knowing how to estimate … Continued

Which Typical Errors Should One Steer Clear Using a CRM? Almost 91% of businesses with 11 or more employees in 2023 rely on a customer relationship management (CRM) system. Still, many companies fail to fully utilise CRMs despite their general popularity. Using a CRM will revolutionise your customer relationship management, regardless of size—small business or … Continued