What are Marketing KPIs for Higher Education Institutions? KPI stands for Key Performance Indicators. Marketing KPIs are measurable statistics that show that a marketing strategy is hitting its key business goals. In the higher education field, they help educational institutions track performance, identify areas of improvement, and make data-driven decisions. Relevance in Higher EducationIn higher … Continued

Universities constantly seek ways to optimise operations, improve student experiences, and enhance communication because these are the things that move the needle. The integration of HubSpot and ISAMS presents a powerful solution to streamline these processes. This article explores the benefits, methods, and outcomes of integrating these two platforms to optimise university operations. Overview of … Continued

In March 2024, HubSpot embarked on a significant transformation of its pricing model, shifting towards a more flexible, seat-based structure. This change signifies HubSpot’s commitment to adapting its offerings to meet the evolving needs of businesses in a digital-first landscape. As HubSpot Platinum Partners we are excited about the opportunities this has in store for … Continued

Language schools can exponentially grow profits by recruiting more students directly from their website. So why aren’t EFL schools focusing more of their marketing resources on direct student enrolment? A lot of big and small English Language Full Immersion Schools focus mainly on keeping good relations with those agents that send them the most students. … Continued

Comparing Pipredrive to HubSpot and understanding which one is right for you is no easy feat. Pipedrive is a solid CRM and can be great for your sales team, whilst HubSpot is more comprehensive and includes a number of ‘hubs’ to choose from. We looked at both in depth to help you pick the right … Continued

Choosing the right content management system (CMS) is crucial to drive demand and boost revenue for your business. In this comprehensive guide, we will delve into the HubSpot vs. WordPress comparison, thoroughly analysing the merits and limitations of each platform. By gaining valuable insights, you will be empowered to make an informed decision that aligns … Continued