Zuora looked at subscription-based software businesses in 2019 and found that those with high retention rates grew 20% faster than those with lower rates. It’s not a surprise. You can’t say enough about how important it is for SaaS companies to get the most out of each customer over time. But getting this done takes … Continued

In Software as a Service (SaaS), keeping customers is very important. But a study by Bain & Company found that keeping just 5% more customers can increase profits by 25% to 95%. This means that churn management isn’t just a defensive move for SaaS companies; it’s also a chance to grow. The moment a customer … Continued

The Average Revenue Per User  a.k.a ARPU is a critical metric for Software as a Service (SaaS) businesses looking to understand their revenue potential and customer profitability. By focusing on ARPU, companies can better tailor their strategies for growth and improve their bottom line. In this article, we’ll explore the significance of ARPU, how to … Continued

Customer acquisition is the lifeblood of saas business growth. Finding and implementing effective customer acquisition strategies can make the difference between success and failure. Let’s explore proven strategies for SaaS companies to attract, engage, and convert potential customers while optimizing costs and ensuring long-term retention. 1. Understand Your Target Audience Before launching any customer acquisition … Continued

Monthly Recurring Revenue (MRR) often determines revenue growth. MRR is a way to measure steady, subscription-based income, which is important for long-term success and growth. But businesses can make a lot more money by strategically optimizing MRR instead of just keeping track of it.What does MRR mean?Monthly recurring revenue (MRR) is the steady, recurring income … Continued

Getting new customers is only one part of the Software-as-a-Service (SaaS) market, which is very competitive. Growing and adding users is important, but keeping them and maximizing their lifetime value (CLV) will make you successful.  Customer Lifetime Value shows how profitable your customers are over time and is also a key metric for figuring out … Continued

One of the most important goals for SaaS companies that want to grow quickly and stay profitable is to lower the rate of customer turnover — aka churn rate. High churn rates can make it harder for a business to make more money, raise the cost of getting new customers, and weaken its foundation. To … Continued

All kinds of businesses, no matter how big or small, can’t do without customer relationship management (CRM) systems. In today’s market, where competition is high, it’s important to keep positive relationships with customers. A customer relationship management system (CRM) helps organize, automate, and sync business tasks like sales, marketing, customer service, and more.  A CRM … Continued

In 2010, Girish Mathrubootham and Shan Krishnasamy started Freshdesk (now known as Freshworks) in Chennai, India. In 2018, the company exceeded $100 million in Annual Recurring Revenue (ARR), a significant achievement driven by strategic customer acquisition, innovative product development, and an unwavering commitment to customer success. This journey showcases how an effective ARR strategy can … Continued

Keeping customers is essential for the long-term success of SaaS companies. In recurring revenue models, minimizing turnover has a direct effect on profitability and lays the groundwork for sustained success. How can you actively spot customers who may be at risk and implement effective strategies to keep them engaged? Explore HubSpot’s data dashboards and integrations—a … Continued